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Mass Beauty and Personal Care in Singapore

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    Report

  • 24 Pages
  • May 2025
  • Region: Singapore
  • Euromonitor International
  • ID: 4544370
Mass beauty and personal care in Singapore saw solid retail current value growth in 2024, with a similar rate of increase to that seen the previous year. Mass beauty and personal care products are evolving beyond their traditional image, with an increasing emphasis on long-lasting efficacy and heightened personalisation.

The Mass Beauty and Personal Care in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Premiumisation of mass products
  • Growing competition from newer entrants
  • Cautious spending and the search for deals
PROSPECTS AND OPPORTUNITIES
  • The rise of multifunctional products
  • Growing appetite for natural ingredients
  • Innovation key to standing out
CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN SINGAPORE
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources