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Mass Beauty and Personal Care in Singapore

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    Report

  • 21 Pages
  • May 2023
  • Region: Singapore
  • Euromonitor International
  • ID: 4544370
Unilever and Wipro Unza are seeing steady growth in the market through the nostalgia trend. Wipro’s Enchanteur body spray, and Unilever’s Pears bar soap, and Pond’s cold cream harken back to a simpler time. Enchanteur has been available in Singapore for some time, but it was sold only through small mom-and-pop stores, and has now expanded its distribution. In light of inflationary concerns, in 2022 consumers flocked to tried-and-tested products. Amongst older locals in their 50s and 60s, there i...

The Mass Beauty and Personal Care in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

MASS BEAUTY AND PERSONAL CARE IN SINGAPORE
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • The availability of affordable mass alternatives in specialist retailers translates into an overall decline in prices
  • Brands seek to educate consumers on the perils of dangerous counterfeits via e-commerce channels
  • Major oral care players are eschewing traditional specialist retailers and opting for mass grocery channels
PROSPECTS AND OPPORTUNITIES
  • Public service announcements will help mass sun care gain visibility as a healthcare need amongst non-target consumers
  • Mass deodorants sees a shift in promotional packaging, with several brands seeking to market bundles
  • Special applicators are no longer relegated to the premium segment, as mass brands seek differentiation
CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN SINGAPORE
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources