Mass Beauty and Personal Care in Finland

  • ID: 4544371
  • Report
  • Region: Finland
  • 19 pages
  • Euromonitor International
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Although mass beauty and personal care was stagnant or declining in 2013-2016 because of the economic downturn, sales rebounded in 2017 to exceed the level they were at prior to the downturn. This relatively fast return to growth was mainly due to strong manufacturer engagement in mass products in the upper price band. Innovative value-added products with high-quality ingredients enabled companies to increase unit prices.

The Mass Beauty and Personal Care in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Sets/Kits, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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MASS BEAUTY AND PERSONAL CARE IN FINLAND

Headlines
Prospects
Mass Beauty and Personal Care Will Benefit From A Higher Number of Added-value Products
Natural and Pharma Brands Will Gain Share in Mass Beauty and Personal Care
the Number of Mass Products Positioned As Professional Or With Celebrity Endorsement Is Swelling
Competitive Landscape
L'oréal Finland Leads Mass Beauty and Personal Care, and With An Increased Margin
Whilst Undergoing A Portfolio Overhaul, Lumene Has Managed To Maintain Its Share
Better Economy Negatively Affects Private Label, But New Channels May Help To Re-boost

Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Executive Summary
Boundary Between Premium and Mass Categories Becomes Blurred in Beauty and Personal Care
After A Poor Performance During the Review Period, Beauty and Personal Care Rebounds in 2017
Intense Competition Continues To Have An Impact on Unit Prices
Natural Features Are Penetrating the Mass Category
Growth Expected in the Forecast Period, But Value Will Be Undermined by Intense Competition

Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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