In 2021, mass beauty and personal care returned to positive growth as consumer demand for mass beauty and personal care products, particularly mass colour cosmetics and fragrances, stabilised and grew significantly. This came after a year during which consumer demand for beauty and personal care products that were considered non-essential during the lockdown, such as colour cosmetics and fragrances, saw steep decline.
This Mass Beauty and Personal Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances , Mass Hair Care, Mass Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Mass Beauty and Personal Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances , Mass Hair Care, Mass Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Mass Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2021 DEVELOPMENTS
- As social conditions return to normal, demand for mass beauty and personal care products recovers in 2021
- Mass women’s fragrances perform best amidst renewed consumer demand
- Natural innovation in line with evolving consumer concerns during crisis
- Mass beauty and personal care set to see accelerated growth following the slowdown during the COVID-19 pandemic
- Growth of e-commerce to boost sales of mass beauty and personal care brands
- Health, beauty and sustainability trends increasingly marching in step for mass beauty and personal care
- Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
- Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
- Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
- Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
- Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
- CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
- CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
EXECUTIVE SUMMARY
- Beauty and personal care in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
- Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
- Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
- Table 13 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
- Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
- Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
- Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
- Summary 1 Research Sources