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Mass Beauty and Personal Care in Bulgaria

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    Report

  • 21 Pages
  • April 2024
  • Region: Bulgaria
  • Euromonitor International
  • ID: 4544373
Mass beauty and personal care in Bulgaria registered a positive performance in 2023. Whilst price increases fuelled some of this growth, the increased demand for more affordable products was also a factor as inflation remained stubbornly high. This development has positively impacted the performance of mass brands in several categories, as well as private label.

The Mass Beauty and Personal Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising demand for affordable products underpins growth in mass segment
  • Discounters entice consumers with cheaper mass beauty and personal care products
  • Health and personal care stores influence popularity of mass products
PROSPECTS AND OPPORTUNITIES
  • Price sensitivity will drive the popularity of mass products
  • E-commerce faces solid growth potential
  • Refill pouches to gain popularity due to lower cost and sustainability
CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN BULGARIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources