Premium Beauty and Personal Care in the US

US consumers’ appetite for premium beauty and personal care returned in 2021, marked not only by high growth from dismal 2020 figures, but also driven by higher sales than in 2019 in certain categories. The stand-out category was premium fragrances, which after decline in 2020 saw exceptional current value growth in 2021, exceeding even the 2019 sales by 36%.

This Premium Beauty and Personal Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances , Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Premium Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

KEY DATA FINDINGS

2021 DEVELOPMENTS

Premium fragrances contributes largest absolute value gains to premium beauty and personal care
Skinification helps premium colour cosmetics rebound
Premium dermocosmetics ripe for expansion despite smaller footprint compared with mass

PROSPECTS AND OPPORTUNITIES

Sustainable features to ramp up in premium beauty and personal care
Mergers and acquisitions activity to focus on premium indie brands and clean beauty
Personalisation to enhance the premium beauty consumer experience

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

BEAUTY AND PERSONAL CARE IN THE US

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

SOURCES