Asia-Pacific B2C E-Commerce Market 2018

  • ID: 4577333
  • Report
  • Region: Asia Pacific
  • 303 pages
  • yStats GmbH & Co. KG
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FEATURED COMPANIES

  • Alibaba Group Holding Ltd
  • Giosis Group
  • JG Summit Holdings
  • PT Bukalapak
  • Sendo JSC
  • Vipshop Holdings Ltd.
  • MORE

Over 50% of global online retail sales stems from Asia-Pacific region says new report.

The report “Asia-Pacific B2C E-Commerce Market 2018,” indicates that over one half of total global online retail sales happens in the Asia-Pacific region. The report covers sales data, trends, payment preferences of consumers and other pertinent information about eleven economies of the region.

Over 50% of all the online shopping for retail goods and services in the world takes place in the Asia-Pacific region, whose regional leaders, China, Japan, and South Korea are also among the global leaders in B2C E-Commerce. However, the regional growth leaders for the next 5 years are the markets of South and Southeast Asia, such as India, Indonesia, Thailand, Vietnam and the Philippines, according to sources cited in the yStats.com report, as they grow from a recent low percentage of online shopping penetration.

A large part of the continuing growth of online retail throughout the Asia-Pacific region is due to the spread of Internet connectivity through mobile devices, especially smartphones. The report says that over three-fourths of E-Commerce in the region is M-Commerce, and merchant apps account for more than half of purchases made through a mobile device.

Because of the success of E-Commerce in the Asia Pacific region, competition among online merchants is intense. The regional leaders are China’s Alibaba and JD.com but Amazon is attempting to ride the wave of E-Commerce with expansion in the region. Multiple local and regional players also work the Asia-Pacific online retail market, as revealed in the report.

Questions Answered in this Report

  • How does B2C E-Commerce evolve across 11major markets in Asia-Pacific?
  • What are the forecasts for M-Commerce sales in Asia-Pacific through 2021?
  • How do the preferences of online shoppers differ across the key markets of Asia-Pacific?
  • Which product categories lead the growth of online retail sales in this region?
  • Who is the top market player on the E-Commerce scene in Asia-Pacific?
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Note: Product cover images may vary from those shown
2 of 6

FEATURED COMPANIES

  • Alibaba Group Holding Ltd
  • Giosis Group
  • JG Summit Holdings
  • PT Bukalapak
  • Sendo JSC
  • Vipshop Holdings Ltd.
  • MORE

1. Management Summary

2. Regional Overview
Asia-Pacific’s Share of Global Retail E-Commerce Sales, in %, 2017
Retail E-Commerce Sales in Asia-Pacific, in USD billion, 2016 & 2017
E-Commerce Share of Total Retail Sales in Asia-Pacific, in %, 2016 & 2017
M-Commerce Sales in Asia-Pacific, in USD billion, and Share of Retail E-Commerce Sales, 2016 - 2021f
M-Commerce Sales in Asia-Pacific, in USD billion, 2017 & 2022f
Breakdown of Internet Traffic Worldwide by Device, in %, by Region, incl. Asia-Pacific, February 2018
Breakdown of E-Commerce Transactions Worldwide with M-Commerce Merchants by Mobile Web, In-App and Desktop, in %, by Region, incl. Asia-Pacific, Q1 2018
Top 10 Countries Worldwide by Online Shopper Penetration, in % of Internet Users, incl. Countries in Asia, Q2 2017
Top 5 Countries in Asia-Pacific by Retail E-Commerce Sales, in USD billion, 2018f
Retail E-Commerce Sales CAGR in Top 5 Markets in Asia-Pacific, in %, 2018f-2022f
B2C E-Commerce Sales in Selected Countries in Asia, in USD million, 2016 & 2021f, and B2C E-Commerce Share of Total Retail Sales, in %, 2016
B2C E-Commerce Sales, Online Travel Sales, Online Media Sales, and Digital Ride Hailing Sales in Southeast Asia, in USD billion, 2015, 2017e, 2025f, and CAGR, in %, 2015 - 2025f
Ranking of Countries in Southeast Asia by Estimated B2C E-Commerce Sales, incl. Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017e & 2021f
Internet Penetration in Asia-Pacific, in % of Individuals, by Australia, China, Japan, India, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 & 2022f
Annual Online Spending per Online Shopper, in USD, by Australia, China, Japan, India, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
Share of Internet Users Accessing the Internet via Smartphone, in % of Internet Users, by Australia, China, Japan, India, Taiwan, Thailand, South  Korea, Singapore, Malaysia, and Vietnam, 2017
Breakdown of E-Commerce Sales in Asia-Pacific by Payment Methods, in %, 2017e
Awareness and Usage of New Payment Methods in Emerging Asia, in % of Consumers, August 2017
Top 3 Mobile Payment Services Used by Internet Users, by Selected Countries, incl. India, Indonesia, Philippines, South Korea and Thailand, in % of Internet Users, Q2 2017
Share of Online Shoppers Who Make At Least Half of Their Online Purchases via Marketplaces, in % of Online Shoppers, by China, India, Japan and South Korea, August 2017
Top 10 Online Retailers by B2C E-Commerce Sales, in USD million, 2016

3. Advanced Markets
3.1. Japan
3.1.1. Overview
B2C E-Commerce Market Overview and International Comparisons, May 2018
3.1.2. Trends
Number of Smartphone Users, in millions, and Penetration, in % of Individuals, 2017-2020f
M-Commerce Sales, in JPY trillion, and Share of B2C E-Commerce Sales, in %, 2015-2017
M-Commerce Sales, in USD billion, in % of Total Retail E-Commerce Sales, in %, 2016 - 2021f
Omnichannel Commerce Sales, in JPY trillion, and Year-on-Year Change, in %, 2015-2023f
Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2017e – 2021f
Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2017e – 2021f
3.1.3. Sales & Shares
B2C E-Commerce Sales, in JPY trillion, and Share of Total Retail Sales, in %, 2011-2017
B2C E-Commerce Sales, by Five Comparative Estimates, in USD billion and JPY trillion, and CAGR, in %, 2016 – 2023f
Retail E-Commerce Share of Total Retail Sales, in %, 2017e
B2C E-Commerce Share of Total Retail Sales, in %, 2016 & 2021f
3.1.4. Internet Users & Online Shoppers
Internet Users, in millions, and Penetration, in % of Individuals, 2010-2016
Internet Penetration, in % of Individuals, 2017 & 2022f
Online Shopper Penetration, in % of Internet Users, 2016
Online Shopper Penetration, in % of Internet Users, June 2017
Online Shopper Penetration, in % of Internet Users, 2017 & 2022f
3.1.5. Product
Breakdown of B2C E-Commerce Sales by Merchandise, Services and Digital, in JPY billion, and Year-on-Year Change, in %, 2016 & 2017
B2C E-Commerce Product Sales by Category, in JPY billion, and B2C E-Commerce Share of Total Retail Expenditure in Each Category, in %, 2016 & 2017
B2C E-Commerce Service Sales by Category, in JPY billion, and Year-on-Year Change, in %, 2016 & 2017
Breakdown of Average Monthly Online Spending per Household by Products and Services, in %, 2017
3.1.6. Payment
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016
Locations of Using Smartphone Payment, in % of Smartphone Payment Service Users, November 2017
Most Used Smartphone Payment Services, in % of Smartphone Payment Users, November 2017
3.1.7. Delivery
Most Important Delivery Options, in % of Online Shoppers, June 2017
3.1.8. Players
Overview of B2C E-Commerce Players, May 2018
Top 5 Companies by B2C E-Commerce Market Share, in %, 2016
Top 3 E-Commerce Websites by Number of Users on PC, in millions, April 2017
Top 3 Product Categories Purchased on Amazon, Rakuten Ichiba and Yahoo! Shopping, in % of Users of the Respective Website, April 2017
Amazon's Perceived Advantages Compared to Other E-Commerce Sites, in % of Amazon Users, May 2017
3.2. South Korea
3.2.1. Overview
Overview of B2C E-Commerce Market and International Comparisons, April 2018
3.2.2. Trends
Devices Used for Shopping Online, in % of Online Shoppers, September 2017
Average Online Purchase Value, by PC and Mobile Shopping, in KRW, January 2018
M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2013-2017
M-Commerce Sales by Product Category, in KRW million, and M-Commerce Share of E-Commerce Sales in Each Category, in %, 2016 & 2017
O2O Services Used, in % of Mobile Device Users, June 2017
3.2.3. Sales & Shares
Retail E-Commerce Sales, in KRW trillion, and Year-on-Year Change, in %, 2010-2017
E-Commerce Share of Total Retail Sales, in %, 2017
Retail E-Commerce Sales, in USD billion, 2016 & 2018f
B2C E-Commerce Sales, in USD billion, 2016 & 2021f
3.2.4. Internet Users & Online Shoppers
Number of Internet Users, in millions, and Penetration, in % of Individuals, 2010 – 2017e
Online Shopper Penetration, by Device, in % of Internet Users, 2016 & 2017
3.2.5. Products
E-Commerce Sales by Product Category, in KRW billion, 2016 & 2017, and Year-on-Year Change, in %, 2017 vs. 2016
Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
3.2.6. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016 & 2017
Overview of Delivery Options Offered by the Top 2 E-Commerce Players, April 2018
3.2.7. Delivery
Overview of Delivery Services Offered by the Top 2 E-Commerce Players, May 2017
3.2.8. Players
Overview of B2C E-Commerce Players, April 2018
Turnover of Selected Major E-Commerce Platforms, in KRW trillion, 2017e
Top 10 E-Commerce Websites by Unique Visitors, in millions, and Reach, in %, March 2018
3.3. Australia
3.3.1.  Overview
Overview of B2C E-Commerce Market and International Comparisons, April 2018
3.3.2. Trends
Breakdown of Devices Used For Shopping Online, in % of Online Shoppers, February 2017
Percentage Share of Online Sales Generated via Mobile, in % of SMEs, 2016 & 2017
Penetration of Webrooming and Showrooming Practices, in % of Online Shoppers, February 2017
Social Commerce Penetration, by Platform, in % of Smartphone Users, August 2017
Share of Domestic and Cross-Border Online Spending by Product Category, in %, Breakdown of Online Spending by Product Category, by Domestic and Cross-Border Spending, in %, and Year-on-Year Change of Domestic and Cross-Border Online Spending, by Product Category, in %, 2017
Top 3 Countries Purchased From in the Most Resent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2017
3.3.3. Sales & Shares
Retail E-Commerce Sales, in AUD billion, and E-Commerce Share of Total Retail Sales, in %, 2014-2017
B2C E-Commerce Share of Total Retail Sales, by Pure Play, Multichannel and Total, February 2017 – February 2018
Retail E-Commerce Sales, in USD billion, and CAGR, in %, 2017e & 2021f
Share of Retail E-Commerce Sales in Total Retail Sales, in %, 2017e & 2021f
3.3.4. Internet Users & Online Shoppers
Number of Internet Users and Online Shoppers, in millions, and Penetration, in % of Individuals and in % of Internet Users, by Age Group and Gender, FY 2016/2017
Internet Penetration, in % of Individuals, 2017 & 2022f
Online Shopper Penetration, in % of Internet Users, 2017 & 2022f
3.3.5.  Products
Product Categories Purchased Online, by Number of Online Shoppers, in millions, by Age Group and Gender, FY 2016/2017
Product Categories Purchased Online, in % of Online Shoppers, by Age Group and Gender, FY 2016/2017
Breakdown of Online Spending by Product Category, in %, 2016 & 2017
Breakdown of Online Spending by Product Category, in %, by Age Group, 2017
E-Commerce Grocery Sales, in AUD billion, and Share of Total Grocery Sales, in %, 2011, 2015, 2020f, 2025f & 2030f
3.3.6. Payment
Breakdown of Online Payments by Payment Method, in %, 2013 & 2016
E-Commerce Sales Shares of Apple Pay and Android Pay, in %, 2017e
3.3.7. Delivery
Factors Encouraging Online Shoppers to Shop More, in % of Online Shoppers, Q3 2017
Online Shopper Behavior Related to Delivery, in % of Online Shoppers, February 2017
Delivery Options Demanded by Online Shoppers, in % of Online Shoppers, February 2017
3.3.8. Players
Top 5 Online Retail Websites, by Unique Visitors, in millions, October 2017
Websites Used for Online Shopping, by Product Category, in % of Online Shoppers, 2017
3.4. Singapore
3.4.1. Overview
B2C E-Commerce Market Overview and International Comparisons, April 2018
3.4.2. Trends
Breakdown of Most Recent E-Commerce Purchases via Mobile and Other Devices, in % of Online Shoppers, August 2017
Share of Internet users Who Discover New Products and Services Through Online Research, in %, and Who Conduct Digital Research While In-Store, in %, 2016
3.4.3. Sales & Shares
B2C E-Commerce Sales, in USD billion, 2016 & 2020f
Retail E-Commerce Sales, in USD billion, 2016 & 2021f
B2C E-Commerce Share of Total Retail Sales, in %, 2016
B2C E-Commerce Share of Total Retail Sales, in %, January 2018
3.4.4. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2017 & 2022f
Online Shoppers Penetration, in % of Internet Users, 2017 & 2022f
3.4.5.  Products
Breakdown of B2C E-Commerce Sales by Product Category, in %, 2016
3.4.6. Payment
Share of Cards and Digital Wallets in E-Commerce Sales, in %, 2013 & 2017e
3.4.7. Delivery
Delivery Methods and Costs of 3 Major Players by the Number of Unique Visitors, March 2018
3.4.8. Players
Overview of B2C E-Commerce Players, April 2018
Top 10 Local E-Commerce Websites, by Average Monthly Visits, in thousands, Q4 2017
Top 5 E-Commerce Websites, by Unique Visitors via Desktop, in thousands, August 2017

4. Emerging Markets
4.1. China
4.1.1 Overview
Overview of B2C E-Commerce Market and International Comparisons, May 2018
4.1.2. Trends
M-Commerce Sales, in CNY billion, and Share of Retail E-Commerce Sales, in %, 2015 – 2020f
Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 – 2017
Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 – 2017
Breakdown of the Use of Browsers and Apps in Online Shopping, by Use for Placing Orders and for Browsing, by Device, in % of Urban Middle-Class Internet Users, January 2017
Cross-Border Retail E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, 2015 – 2020f
Cross-Border Retail E-Commerce Imports, in USD billion, and Year-on-Year Change, in %, 2016 – 2021f
Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 - 2017
O2O Approaches Used in Shopping, in % of Urban Middle-Class Internet Users, January 2017
Share of Purchases Involving At Least One Digital Touch Point, in %, 2016 & 2021f
Breakdown of Social Media Platforms’ Influence on Online Shopping Behavior, by Platform from Which Shoppers Sourced Information about a Brand or a Products, in % of Online Shoppers, 2017
4.1.3. Sales & Shares
Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Four Comparative Estimates, 2016 – 2021f
Retail E-Commerce Sales, in CNY billion, and CAGR, in %, by Five Comparative Estimates, 2016 – 2020f
E-Commerce Share of Total Retail Sales, in %, by Six Comparative Estimates, 2016 - 2021f
B2C E-Commerce Share of Total Retail E-Commerce (B2C and C2C) Sales, in %, 2013 - 2020f
Retail E-Commerce Sales in Rural Areas, in CNY billion, 2015 - 2017
4.1.4. Internet Users & Online Shoppers
Number of Internet Users, in millions, and Penetration, in % of Population, 2012 - 2017
Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 – 2017
4.1.5. Product
Top 5 Product Categories to Purchase Online, in % of Online Shoppers, March 2017
B2C E-Commerce Sales of Apparel, in CNY billion, and Year-on-Year Change, in %, Q1 2015 - Q2 2017
B2C E-Commerce Grocery Sales, in USD million, and Share of Total B2C E-Commerce Sales, in %, 2016 -2021f
Local O2O Services Sales, in CNY billion, and Year-on-Year Change, in %, 2015 - 2022f
Online Food Delivery Sales, in CNY billion, and Quarter-on-Quarter, in %, Q1 2015 - Q2 2017
Top 10 O2O Service Mobile Apps, by Monthly Active Users, in millions, December 2016 & December 2017
4.1.6. Payment
Top Payment Methods Used Online, in % of Online Banking Users, 2017
Breakdown of Third-Party Online Payment GMV by Players, in %, by Two Comparative Estimates, Q2 2017
Payment Methods Used for In-Store Purchases, in % of Internet Users, June 2017
4.1.7. Delivery
Reasons to Buy Products Outside Intended Purchases When Shopping Online, in % of Urban Middle-Class Internet Users, January 2017
Problems Encountered When Shopping Online During a Peak Shopping Period of Sales Event, in % of Online Shoppers, March 2017
4.1.8. Players
Top 5 Market Players by Share of B2C E-Commerce GMV, in %, H1 2017
Breakdown of B2C E-Commerce GMV by Market Players, in %, Q4 2016, Q1 2017, Q4 2017 & Q1 2018
4.2. India
4.2.1. Overview
B2C E-Commerce Market Overview and International Comparisons, May 2018
4.2.2.  Trends
Mobile Internet Users, in millions, October 2015, December 2016 & 2017 and June 2018f
Smartphone Users, in millions, and Penetration, in % of Population, 2017- 2022f
Categories Researched on the Mobile Internet, in % of Mobile Internet Users, and Breakdown of Daily Time Spent on Mobile Internet by Category, in %, incl. “Shopping”, Q2 2017
Breakdown of Number and Value of Purchases by Urban Consumers by Channel, incl. “Pure Online”, “Pure Offline” and “Mixed”, in %, 2017
Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2017
4.2.3. Sales & Shares
Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Five Comparative Estimates, 2016-2022f & 2026f
E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2016, 2017, 2021f, 2022f & 2026f
4.2.4. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2017 & 2022f
Number of Internet Users, in millions, by Urban and Rural, October 2014-2017, December 2016-2017e & June 2018f
Online Shopper Penetration, in % of Internet Users, by Five Comparative Estimates, 2016 - 2022f & 2026f
4.2.5. Products
Breakdown of E-Commerce Sales by Segments, in INR billion, incl. “Travel”, “Retail”, “Online Grocery and Food Delivery”, and “Other Services”, 2015 - 2017e
Breakdown of Online Travel Sales by Sub-Categories, in INR billion and in %, 2016
Breakdown of Retail E-Commerce Sales by Sub-Categories, in INR billion and in %, 2016
4.2.6. Payment
Share of Urban Online Shoppers Who Switched from Cash on Delivery to Online Payment Methods Following Demonetization, in % of Online Shoppers, 2017
Breakdown Payment Methods Preferred in E-Commerce, in % of Urban Online Shoppers, 2017
Share of Digital and Mobile Wallets in E-Commerce Sales, in %, 2013 & 2017e
4.2.7. Delivery
E-Commerce Logistics Market Size, in USD billion, and Average Logistics Cost, in % of Net Merchandise Value, 2015 & 2020f
Breakdown of E-Commerce Logistics Market by Logistics Service Provider Types, in %, 2016
4.2.8. Players
Overview of B2C E-Commerce Players, June 2018
B2C E-Commerce Market Shares of the Top 9 Players, in %, 2017
Top 6 E-Commerce Sites by Share of Mobile Search, in %, H2 2017
4.3. Indonesia
4.3.1. Overview
B2C E-Commerce Market Overview and International Comparisons, March 2018
4.3.2. Trends
Number of Smartphone Users, in millions, 2017e & 2020f
Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2017
Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
Breakdown of Frequency of Buying Goods in Social Networks, in % of Social Network Users, June 2017
Product Categories Purchased Online via Social Networks, in % of Respondents Who Make Purchases via Social Networks, June 2017
4.3.3. Sales & Shares
Retail E-Commerce Sales, in USD billion, 2016 & 2021f
Retail E-Commerce Sales, in USD billion, 2018f & 2021f
E-Commerce Share of Retail Sales, in %, 2016
4.3.4. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2011 – 2016
Internet Penetration, in % of Individuals, 2017 & 2022f
Online Shopper Penetration, in % of Internet Users, 2017
Number of Online Shoppers, in millions, 2016 & 2021f
4.3.5. Products
Share of Online Shoppers Who Prefer to Buy Selected Product Categories Online, in %, by Category, 2016
Share of Online Shoppers Who Are Likely to Purchase Grocery Online in the Next 12 Months, in %, 2018e
4.3.6. Payment
Top 3 Payment Methods Used in E-Commerce, in % of Internet Users, 2016
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, April 2017
4.3.7. Delivery
Overview of Shipping Features Offered to Selected Major E-Commerce Websites, incl. Free Shipping and Order Tracking, November 2017
4.3.8. Players
Overview of E-Commerce Players, March 2018
Top Local E-Commerce Websites by Unique Visitors, in thousands, by Total, Mobile and Desktop, incl. Total Minutes Spent, in millions, Total Views, in millions, and Average Minutes per View, June 2017
Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018
Top 3 Local C2C E-Commerce Websites, by Total Visits, in millions, February 2018
4.4.  THAILAND
4.4.1.  OVERVIEW
B2C E-Commerce Market Overview and International Comparisons, April 2018
4.4.2.  TRENDS
Devices Used to Access the Internet, in % of Internet Users, Q1 2016 & Q1 2017
Breakdown of B2C E-Commerce Sales by Mobile and Desktop, in %, 2017e & 2021f
Top Platforms Used to Purchase Products Online, incl. “Facebook, Instagram”, in % of Online Shoppers,
February 2017
Product Categories Purchased via Social Media Compared to Lazada, in % of Online Shoppers, February 2017
4.4.3.   SALES & SHARES
B2C E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2017e
B2C E-Commerce Sales, in USD billion, 2016 & 2021f
B2C E-Commerce Share of Total Retail Sales, in %, 2016
4.4.4.   INTERNET USERS & ONLINE SHOPPERS
Internet Penetration, in % of Individuals, 2011 - 2017e
Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and
Age Group,  Q1 2016 & Q1 2017
Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, July 2017
Online Shopper Penetration, in % of Internet Users, 2017e & 2022f
4.4.5.  PRODUCTS
Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2017
Breakdown of B2C E-Commerce Sales by Product Category, in %, 2017e & 2021f
4.4.6.  PAYMENT
Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers,
Q1 2016 & Q1 2017
4.4.  THAILAND (CONT.)
4.4.7.  DELIVERY
Reasons to Choose an E-Commerce Website to Purchase From, incl. Delivery-Related, in % of Online
Shoppers, June 2017
4.4.8.  PLAYERS
Overview of B2C E-Commerce Players, March 2018
Breakdown E-Commerce Websites Most Frequently Purchased from, in % of Online Shoppers, June 2017
Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018
4.5.  VIETNAM
4.5.1.  OVERVIEW
B2C E-Commerce Market Overview and International Comparisons, April 2018
4.5.2.  TRENDS
Devices Used for Shopping Online, in % of Online Shoppers, 2016 & 2017
Channels Used to Shop Online, in % of Online Shoppers, 2015 & 2016
Product Categories Purchased Online via Social Networks, in % of Online Shoppers, 2017
4.5.3.   SALES & SHARES
B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2014 – 2016
B2C E-Commerce Sales, in USD million, 2016 & 2021f
B2C E-Commerce Share of Total Retail Sales, in %, 2017e
4.5.4.   INTERNET USERS & ONLINE SHOPPERS
Internet Penetration, in % of Individuals, 2017 & 2022f
Online Shopper Penetration, in % of Internet Users, 2014 - 2016
Barriers to Online Shopping, in % of Internet Users Who Do Not Shop Online, 2016
4.5.5.  PRODUCTS
Product Categories Purchased Online, in % of Online Shoppers, 2017
Product Categories Purchased Online, in % of Online Shoppers, 2015 & 2016
4.5.6.  PAYMENT
Factors Most Important to Online Shoppers When Buying Online, in % of Online Shoppers, 2016
Breakdown of Payment Methods Used in Latest Online Purchase, in % of Online Shoppers, 2017
4.5.7.  DELIVERY
Breakdown of Forms of Delivery Services Used by E-Commerce Companies, in % of E-Commerce Companies,
2015 & 2016
4.5.8.  PLAYERS
Overview of B2C E-Commerce Players, April 2018
4.5.  VIETNAM (CONT.)
4.5.8.  PLAYERS (CONT.)
Websites Used for Shopping Online, in % of Online Shoppers, 2017
Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018
Top 7 Local C2C/P2P E-Commerce Websites, by Total Visits, in millions, February 2018
4.6. MALAYSIA
4.6.1.  OVERVIEW
B2C E-Commerce Market Overview and International Comparisons, April 2018
4.6.2.  TRENDS
Devices Used to Access the Internet, in % of Internet Users, 2015 & 2016
Share of Online Shoppers Who Made Their Most Recent Purchase via Mobile, in % of Online Shoppers, August 2017
Breakdown of Online Shoppers by Local Only, Cross-Border Only and Local and Cross-Border, in %, February 2017
4.6.3.   SALES & SHARES
B2C E-Commerce Sales, in MYR billion, and Year-on-Year Change, in %, 2012 – 2019f
E-Commerce Share of Total Retail Sales, in %, 2016/2017
E-Commerce Share of Total Retail Sales, in %, 2018f
Breakdown of E-Commerce Income of Companies by B2B, B2C and B2G, by Sector and Sub-Sector, in MYR million, 2015
4.6.4.   INTERNET USERS & ONLINE SHOPPERS
Internet Penetration, in % of Individuals, 2013 - 2017
Online Shopper Penetration, in % of Internet Users, 2015 & 2017
Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, February 2017
4.6.5.  PRODUCTS
Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q3 2017
4.6.6.  PAYMENT
Payment Methods Used in E-Commerce, in % of Online Shoppers, February 2017
4.6.7.  DELIVERY
Delivery Methods Used for Online Purchases, in % of Online Shoppers, February 2017
4.6.8.  PLAYERS
Overview of B2C E-Commerce Players, April 2018
Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018
Top 3 Local C2C/P2P E-Commerce Websites, by Total Visits, in millions, February 2018
in %, and Estimated Number of Visits from Vietnam, in millions, February 2017
4.7.  PHILIPPINES
4.7.1.  OVERVIEW
B2C E-Commerce Market Overview and International Comparisons, April 2018
4.7.2.  TRENDS
Mobile Share of Traffic to E-Commerce Sites, in %, June 2017
M-Commerce Sales, in USD million, 2016 & 2021f
Shopping-Related Activities Carried Out Online, in % of Individuals, Q2/Q3 2017
Share of Social Media Buyers and Consumers Influenced by Social Media When Purchasing, in % of Internet
Users, 2017
4.7.3.   SALES & SHARES
B2C E-Commerce Sales, in USD million, 2016 & 2021f
E-Commerce Retail Share of Total Retail Sales, in %, 2016
4.7.4.   INTERNET USERS & ONLINE SHOPPERS
Internet Penetration, in % of Individuals, 2017 & 2022f
Online Shoppers Penetration, in % of Internet Users, 2017 & 2022f
4.7.5.  PRODUCTS
Top 5 Categories of Products and Services Paid for Online, by Rank, by Shopping via Desktop and Mobile, 2016
4.7.6.  PAYMENT
Breakdown of E-Commerce Orders, by Payment Method, in %, March 2017
4.7.7.  DELIVERY
Delivery Options Offered by the Top 2 B2C E-Commerce Market Players, April 2018
4.7.8.  PLAYERS
Overview of E-Commerce Players, April 2018
Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, March 2018
Top 7 Local C2C/P2P E-Commerce Websites, by Total Visits, in millions, March 2018

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  • Alibaba Group Holding Ltd
  • Amazon Seller Services Pvt. Ltd.
  • Amazon.com Inc
  • Ayala Group
  • BF Jade E-Service Philippines Inc
  • Central Group
  • EZbuy International Pty Ltd
  • FPT Corporation
  • Facebook Inc
  • Flipkart Online Services Pvt. Ltd.
  • GOME Electrical Appliances Holding Ltd
  • Giosis Group
  • Globe Telecom Inc
  • Hotdeal Co. Ltd.
  • Interpark Holdings Corp.
  • JD.com Inc
  • JG Summit Holdings
  • Jasper Infotech Pvt. Ltd
  • Lazada Group SA
  • Lotte Shopping Co Ltd.
  • Mobile World Group
  • Myntra Jabong Pvt. Ltd
  • Naver Corp.
  • PT Bhinneka Mentaridimensi
  • PT Bukalapak
  • PT MetraPlasa
  • PT Tokopedia
  • PT XL Planet Digital Tbk
  • Paytm Mobile Solutions Pvt. Ltd.
  • Rakuten Inc
  • SK Telecom
  • Sea Ltd
  • Sendo JSC
  • Softbank Group Corp
  • Suning.com Co. Ltd.
  • Taste Central Curators Inc.
  • Ticketmonster Inc.
  • Tiki Corporation
  • VNG Corporation
  • Vipshop Holdings Ltd.
  • Walmart Inc.
  • Wemakeprice Inc.
  • Woolworths Group Limited
  • Yahoo Japan Corp.
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