Household Appliance Wholesaling in New Zealand - Industry Market Research Report

Bulking up: Revenue has grown despite wholesale bypass and the negative effects of COVID-19

Operators in the Household Appliance Wholesaling industry have faced tough trading conditions over the past five years. Larger retailers and discount department stores have increasingly products directly from upstream manufacturers over the period, reducing wholesalers' potential market size. The increased uptake of online shopping has also made it easier for consumers to compare prices among retailers, forcing these operators to reduce prices to remain competitive. This trend has flowed through the supply chain, which has imposed price-based competitive pressures on wholesalers. Enterprise numbers have fallen over the past five years, as several smaller players have exited the industry due to their inability to maintain profitability particularly with the supply chain disruptions caused by the COVID-19 pandemic.

Industry firms primarily wholesale household appliances, such as TVs, DVD players, air conditioners, kitchen appliances (e.g. stoves, ovens, microwave ovens, fridges and freezers), vacuum cleaners, washing machines, clothes dryers, sewing machines and stereo equipment.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.