Garden Supplies Retailing in New Zealand - Industry Research Report

Spot in the sun: Competition from big-box retailers has constrained revenue growth

Garden supplies retailing revenue is forecast to grow at a compound annual rate of 4.4 %over the five years through 2022-23 to $682 million, including an expected 5.9% drop over the current year, when the average industry profit margin is estimated to be 4.3%. Retailers been on quite an adventure in recent years. Major hardware retailers such as Bunnings have drawn consumers away from traditional garden supplies retailers. The external competitive pressures have constrained profitability, causing several unviable operators to leave the market.

Industry operators primarily retail garden supplies and nursery goods, including trees, shrubs, seedlings, fertilisers and garden ornaments. Industry operators usually purchase their products from wholesalers and sell them to consumers online or through retail outlets.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.