Liquor Retailing in New Zealand - Industry Market Research Report

On a high: COVID-19 closures and restrictions significantly boosted revenue for liquor retailers

Liquor retailers are facing volatile trading conditions. Consumer demand for more expensive premium spirits, craft beers and high-quality wines is increasing. Nonetheless, overall per capita alcohol consumption is declining marginally due to rising health consciousness. These factors, and increasing demand from pubs, bars and nightclubs, constrained household spending at liquor stores early in the five years through 2022-23. However, the COVID-19 pandemic, which caused significant operating restrictions on hospitality venues, has led to a significant expansion in demand for liquor retailers. Overall, revenue is expected to increase at an average annual rate of 0.9% over the five years through 2022-23, to total an estimated $2.0 billion. This includes an expected fall of 4.9% in 2022-23.

Firms in this industry primarily retail beer, wine or spirits in packaged form for consumption off the premises only. The industry includes the online sales of bricks-and-mortar retailers, but excludes pure-play online operators.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.