The global frozen pizza market was valued at $17,362.80 million in 2020, and is projected to reach $39,373.20 million by 2031, growing at a CAGR of 7.96% from 2022 to 2031.Pizza is a dish of Italian origin, consisting of a flat round base of dough baked with a topping and cheese, typically with added meat, fish, and vegetables. It is one of the most popular foods, sold as fresh or frozen either whole or in portions in the world and is a common fast food item in Europe and North America. A frozen pizza is a ready-to-eat pizza that can be stored in refrigerators and consumed when required. Shelf life of frozen pizza is in the range of six months to one year, depending upon the method of preparation. Freezing is one of the most widely used methods of food preservation as it retains texture, taste, and nutritional value of food for a longer duration. Freezing food slows down decomposition by turning residual moisture into ice, inhibiting the growth of most bacterial species providing a significantly extended shelf life. The busy lifestyle of the working population and change in eating habits of consumer has increased the demand for instant and convenient food products, which is anticipated to drive the growth of the frozen pizza market.
Growth in retail networking of emerging economies such as India & China. Frozen pizza producers are also investing huge in R&D to reformulate their products by reducing excess sodium and preservatives. People are becoming more health conscious, considering various side effects of gluten and cheese. Thus, the demand for dairy-free and gluten-free pizza has raised driving the market growth. To attract more customers, frozen pizza producers are moving towards innovation while offering new taste and ingredients, focusing on the concept of authenticity. However, negative perception of consumers about the nutrient content in frozen food products hamper the sale of frozen pizza. Also, presence of poor freezing facilities in semi-urban and rural areas further restrains the growth of the market. Advancement in freezing technology and rise in number of fast food chain services such as Papa John's, PizzaExpress, Boston Pizza, Pizza Corner, Pizza Hut, and others are anticipated to open new avenues for the market growth.
The outbreak of COVID-19 has negatively affected the manufacturing activities and disrupted the distribution network of the frozen pizza market globally. People were forced to stay in their homes to limit the spread of the disease. Government’s stringent rules regarding social distancing and complete lockdowns resulted in huge losses for vendors operating in the market. All the major key players and other sales channel were closed during the lockdown period. However, a V-shaped recovery is expected in the post-COVID-19 period.
The global frozen pizza market is segmented based on crust type, toppings, distribution channel, and region. Based on crust type, the market is divided as regular thin crust, extra thin crust, deep-dish, and others. By toppings, it is bifurcated as meat topping and vegetable topping. By distribution channel, it can be classified into food chain services, and retail. Based on region, it is analyzed into, North America, Europe, Asia-Pacific, and LAMEA.
The key players operating in the global Frozen Pizza market are Nestlé S.A., Hansen Foods, LLC (Private Label), Schwan Food Co., Dr. Oetker, General Mills, Inc., Freiberger Lebensmittel GmbH & Co. KG., Conagra Brands Inc., Daiya Foods Inc., Amy's Kitchen, Inc., and Palermo Villa, Inc.
Growth in retail networking of emerging economies such as India & China. Frozen pizza producers are also investing huge in R&D to reformulate their products by reducing excess sodium and preservatives. People are becoming more health conscious, considering various side effects of gluten and cheese. Thus, the demand for dairy-free and gluten-free pizza has raised driving the market growth. To attract more customers, frozen pizza producers are moving towards innovation while offering new taste and ingredients, focusing on the concept of authenticity. However, negative perception of consumers about the nutrient content in frozen food products hamper the sale of frozen pizza. Also, presence of poor freezing facilities in semi-urban and rural areas further restrains the growth of the market. Advancement in freezing technology and rise in number of fast food chain services such as Papa John's, PizzaExpress, Boston Pizza, Pizza Corner, Pizza Hut, and others are anticipated to open new avenues for the market growth.
The outbreak of COVID-19 has negatively affected the manufacturing activities and disrupted the distribution network of the frozen pizza market globally. People were forced to stay in their homes to limit the spread of the disease. Government’s stringent rules regarding social distancing and complete lockdowns resulted in huge losses for vendors operating in the market. All the major key players and other sales channel were closed during the lockdown period. However, a V-shaped recovery is expected in the post-COVID-19 period.
The global frozen pizza market is segmented based on crust type, toppings, distribution channel, and region. Based on crust type, the market is divided as regular thin crust, extra thin crust, deep-dish, and others. By toppings, it is bifurcated as meat topping and vegetable topping. By distribution channel, it can be classified into food chain services, and retail. Based on region, it is analyzed into, North America, Europe, Asia-Pacific, and LAMEA.
The key players operating in the global Frozen Pizza market are Nestlé S.A., Hansen Foods, LLC (Private Label), Schwan Food Co., Dr. Oetker, General Mills, Inc., Freiberger Lebensmittel GmbH & Co. KG., Conagra Brands Inc., Daiya Foods Inc., Amy's Kitchen, Inc., and Palermo Villa, Inc.
Key Market Benefits for Stakeholders
- The report provides extensive analysis of the current & emerging trends and opportunities in the frozen pizza market.
- The report provides detailed qualitative and quantitative analyses of current trends and future estimations, which help to understand the prevailing market opportunities.
- A comprehensive analysis of factors that drive and restrict the growth of the frozen pizza market is provided in the study.
- An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential & niche segments as well as countries exhibiting favorable growth.
Key Market Segments
By Crust Type
- Regular Thin Crust
- Extra Thin
- Crust Deep-Dish
- Others
By Topping
- Meat Topping
- Vegetable Topping
By Distribution Channel
- Food Chain Services
- Retail
By Region
- Europe
- U.K.
- Germany
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific
- China
- India
- South Korea
- Japan
- Rest of Asia-Pacific
- North America
- U.S.
- Canada
- Mexico
- LAMEA
- Brazil
- Saudi Arabia
- UAE
- South Africa
- Turkey
- Rest of LAMEA
Key Market Players
- Freiberger Lebensmittel GmbH
- General Mills, Inc.
- Hansen Foods, LLC
- Nestle S.A.
- Palermo Villa, Inc.
- Amy's Kitchen, Inc.
- ConAgra Brands, Inc.
- Daiya Foods Inc.
- Dr. August Oetker KG
- Schwan's Shared Services, LLC.
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: FROZEN PIZZA MARKET, BY CRUST TYPE
CHAPTER 5: FROZEN PIZZA MARKET, BY TOPPING
CHAPTER 6: FROZEN PIZZA MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: FROZEN PIZZA MARKET, BY REGION
CHAPTER 8: COMPANY LANDSCAPE
CHAPTER 9: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Executive Summary
According to this report titled, 'Frozen Pizza Market,' the frozen pizza market was valued at $17,362.80 million in 2020, and is estimated to reach $39.4 Billion by 2031, growing at a CAGR of 7.96% from 2022 to 2031.Frozen pizza consists of a flat round base of dough baked with vegetable or meat toppings. Pizza is one of the most popular foods in Europe and North America and are sold fresh or frozen either whole or in portions across the globe. Freezing preserves the texture, taste, and nutritional value of pizza for a longer duration.
Rise in demand for convenience is the key factor that drives the frozen pizza market. Other factors such as increased disposable income, rise in standard of living, and rapid increase in number of large retail chains supplement the growth of the market. Moreover, increase in popularity of gluten-free frozen pizza further fuels the market growth. Consumers' assumption about the presence of high levels of sodium, fat, calories, and preservatives in frozen pizza has led to their lower sales in various developing countries. The addition of preservatives and other chemicals is perceived as a negative trait in the frozen pizza.
Major players, such as General Mills and Nestle, have enjoyed cost advantage amidst increasing cost of raw materials on account of operational excellence. As cost of raw materials would increase, players are expected to invest in R&D to develop advanced freezing technologies to reduce energy consumption and overall production cost, thereby increase in profit margins. For instance, the advancement of technology has led to the introduction of the quickest freezing technology such as impingement freezing, hydro-fluidization freezing, high-pressure assisted freezing, magnetic resonance-assisted freezing, and others. Freezing pizza with the help of liquid nitrogen also provides a major opportunity to the frozen pizza manufacturers, thus driving the market growth.
According to the global frozen pizza market analysis, the market is divided by crust type, toppings, distribution channel, and region. Based on crust type, the market is divided as regular thin crust, extra thin crust, deep-dish, and others. By topping, it is classified as meat topping and vegetable topping. By distribution channel, it can be classified into food chain services and retail. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Further, the report also covers the strategies adopted by key market players in order to sustain competitive environment and increase their market share.
In 2016, the regular thin crust segment accounted for the highest market share in the global Frozen Pizza Market Size. Frozen pizzas are trending toward thin crusts, owing to its reduced calories and health association they offer as compared to the other stuffed and deep-dish frozen pizzas. Thus, growth in health consciousness among the consumers is anticipated to drive the regular thin crust frozen pizzas market.
Based on toppings, meat topping segment held the major share in the market. Consumer perception about sausage, pepperoni, bacon, and chicken breast as a rich source of protein has led to its higher consumption which has led to the growth of the market.
Based on distribution channel, Retail channel gain a major Frozen Pizza Market Share. Retail consumers of frozen pizza include individuals and households. The busy lifestyle of the working population and change in eating habits of consumer has increased the demand for market ready-to-eat frozen pizza.
The key players operating in the Frozen Pizza Industry include Nestle S.A., Hansen Foods, LLC (Private Label), Schwan Food Co., Dr. Oetker, General Mills, Inc., Freiberger Lebensmittel GmbH & Co. KG., Conagra Brands Inc., Daiya Foods Inc., Amy's Kitchen, Inc., and Palermo Villa, Inc.
KEY FINDINGS OF THE STUDY
Regular thin crust held the major share in the market accounting near 61.8% of the total frozen pizza market.Meat topping segment held the major share in the market and is likely to remain dominant throughout the Frozen Pizza Market forecast period.
Food Chain Services channel witness a major growth rate in the market.
The North America region account around half of the total share in 2020.
The report provides a quantitative analysis of the Frozen Pizza Market Trends, estimations, and dynamics of the seeds market size from 2020 to 2030 to identify the prevailing Frozen Pizza Market Growth.
Companies Mentioned
- Freiberger Lebensmittel GmbH
- General Mills, Inc.
- Hansen Foods, LLC
- Nestle S.A.
- Palermo Villa, Inc.
- Amy's Kitchen, Inc.
- ConAgra Brands, Inc.
- Daiya Foods Inc.
- Dr. August Oetker KG
- Schwan's Shared Services, LLC.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 215 |
| Published | March 2022 |
| Forecast Period | 2020 - 2031 |
| Estimated Market Value ( USD | $ 17362.8 million |
| Forecasted Market Value ( USD | $ 39373.2 million |
| Compound Annual Growth Rate | 7.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
