The global digital-out-of-home Market was valued at $3,639.30 million in 2016, and is estimated to reach $8,393.30 million by 2023, growing at a CAGR of 12.60% from 2017 to 2023. DOOH media is a form of marketing and advertisement solutions for targeting large audiences residing outside the home. The global digital-out-of-home market is expected to witness significant growth in the future, owing to increase in expenditure on sales & marketing and inclination towards digitization across the globe.
The Asia-Pacific digital-out-of-home market is expected to register the highest CAGR during the forecast period, due to increase in government investment on digitization and rise in GDP in the regions, which assist in high advertisement spending.
The digital-out-of-home market is segmented based on format type, application, end user type, and geography. On the basis of format type, the market is classified into billboard, transit, street furniture, and others. By application, it is divided as indoor and outdoor. On the basis of end user type, the market is divided into automotive, personal care & household, entertainment, retail, food & beverages, telecom, BFSI, and others. Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key players profiled in the report include JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, OUTFRONT Media, Daktronics, Prismview LLC NEC Display Solutions Ltd., Oohmedia! Ltd., Broadsign International LLC, and Aoto Electronics Co. Mvix, Inc., Christie Digital System, Ayuda Media System, and Deepsky Corporation Ltd. are some of the major players in global DOOH market.
The report presents analysis on the key strategies adopted by these players and the detailed analyses of the current trends, upcoming opportunities, and restraints of the digital-out-of-home Market.
KEY BENEFITS FOR STAKEHOLDERS
In-depth analysis and dynamics of the digital-out-of-home market is provided to understand the market scenario.
Quantitative analysis of the current trends and future estimations from 2017 to 2023 is provided to assist strategists and stakeholders to capitalize on the prevailing market opportunities.
Porter’s five forces analysis examines the competitive structure and provides a clear understanding of the factors that influence market entry and expansion.
A detailed analysis of the geographical segments enables the identification of profitable segments for market players.
Comprehensive analysis of the trends, subsegments, and key revenue pockets of the market is provided.
KEY MARKET SEGMENTS
By Format type
Billboard
Transit
Street Furniture
Others
By Application
Indoor
Outdoor
By End User
Automotive
Personal Care & Household
Entertainment
Retail
Food & Beverages
Telecom
BFSI
Others
By Region
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Russia
Rest of Europe
Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
The Asia-Pacific digital-out-of-home market is expected to register the highest CAGR during the forecast period, due to increase in government investment on digitization and rise in GDP in the regions, which assist in high advertisement spending.
The digital-out-of-home market is segmented based on format type, application, end user type, and geography. On the basis of format type, the market is classified into billboard, transit, street furniture, and others. By application, it is divided as indoor and outdoor. On the basis of end user type, the market is divided into automotive, personal care & household, entertainment, retail, food & beverages, telecom, BFSI, and others. Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key players profiled in the report include JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, OUTFRONT Media, Daktronics, Prismview LLC NEC Display Solutions Ltd., Oohmedia! Ltd., Broadsign International LLC, and Aoto Electronics Co. Mvix, Inc., Christie Digital System, Ayuda Media System, and Deepsky Corporation Ltd. are some of the major players in global DOOH market.
The report presents analysis on the key strategies adopted by these players and the detailed analyses of the current trends, upcoming opportunities, and restraints of the digital-out-of-home Market.
KEY BENEFITS FOR STAKEHOLDERS
In-depth analysis and dynamics of the digital-out-of-home market is provided to understand the market scenario.
Quantitative analysis of the current trends and future estimations from 2017 to 2023 is provided to assist strategists and stakeholders to capitalize on the prevailing market opportunities.
Porter’s five forces analysis examines the competitive structure and provides a clear understanding of the factors that influence market entry and expansion.
A detailed analysis of the geographical segments enables the identification of profitable segments for market players.
Comprehensive analysis of the trends, subsegments, and key revenue pockets of the market is provided.
KEY MARKET SEGMENTS
By Format type
Billboard
Transit
Street Furniture
Others
By Application
Indoor
Outdoor
By End User
Automotive
Personal Care & Household
Entertainment
Retail
Food & Beverages
Telecom
BFSI
Others
By Region
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Russia
Rest of Europe
Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Frequently Asked Questions about the Global Digital-Out-Of-Home Market
What is the estimated value of the Global Digital-Out-Of-Home Market?
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What is the forecasted size of the Global Digital-Out-Of-Home Market?
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CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: DIGITAL-OUT-OF-HOME MARKT BY FORMAT TYPE
CHAPTER 5: DIGITAL-OUT-OF-HOME MARKET BY APPLICATION
CHAPTER 6: DIGITAL-OUT-OF-HOME MARKET BY END USER
CHAPTER 7: DIGITAL-OUT-OF-HOMEMARKET BY REGION
CHAPTER 7: COMPANY PROFILES
Note: Product cover images may vary from those shown
According to a new report Global DOOH Market by Format type, Application type, and End User type: Global Opportunities Analysis and Industry Forecast, 2017-2023, the global DOOH market was valued at $ 3,639.30 million in 2016, and is projected to reach at $ 8,393.30 million by 2023, growing at a CAGR of 12.60% from 2017 to 2023.
Digital-out-of-home is digital mode of advertisement. This is used to target large audience across various locations such as airports, subways, bus stops, commercial buildings and others. DOOH advertising increases brand recognition through large audience engagement in real-time.
In 2016, billboard segment dominated the market, in terms of revenue, due to increase in investment on huge investment on digital advertisements into various public places across various developed and developing nations.
Europe was the highest revenue contributor to the global DOOH market in 2016, accounting for around 38.76% share, owing to surge in demand of digital signage across various industry verticals including healthcare, financial services, government, and others.
The report features a competitive scenario of the global DOOH market and provides a comprehensive analysis of the key growth strategies adopted by major players. The key players profiled in the report include JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, OUTFRONT Media, Daktronics, Prismview LLC NEC Display Solutions Ltd., Oohmedia! Ltd., Broadsign International LLC, and Aoto Electronics Co. These players have adopted competitive strategies, such as innovation, new product development, and market expansion, to boost the growth of the market.
Key findings of the DOOH Market:
The billboard segment accounted for the highest share in 2016, growing at a CAGR of 12.80% from 2017 to 2023.
Outdoor segment generated the highest revenue, accounting for $2,316.90 million in 2016.
Europe is expected to dominate the market, in terms of market share of 32.7%, during the forecast period.
Digital-out-of-home is digital mode of advertisement. This is used to target large audience across various locations such as airports, subways, bus stops, commercial buildings and others. DOOH advertising increases brand recognition through large audience engagement in real-time.
In 2016, billboard segment dominated the market, in terms of revenue, due to increase in investment on huge investment on digital advertisements into various public places across various developed and developing nations.
Europe was the highest revenue contributor to the global DOOH market in 2016, accounting for around 38.76% share, owing to surge in demand of digital signage across various industry verticals including healthcare, financial services, government, and others.
The report features a competitive scenario of the global DOOH market and provides a comprehensive analysis of the key growth strategies adopted by major players. The key players profiled in the report include JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, OUTFRONT Media, Daktronics, Prismview LLC NEC Display Solutions Ltd., Oohmedia! Ltd., Broadsign International LLC, and Aoto Electronics Co. These players have adopted competitive strategies, such as innovation, new product development, and market expansion, to boost the growth of the market.
Key findings of the DOOH Market:
The billboard segment accounted for the highest share in 2016, growing at a CAGR of 12.80% from 2017 to 2023.
Outdoor segment generated the highest revenue, accounting for $2,316.90 million in 2016.
Europe is expected to dominate the market, in terms of market share of 32.7%, during the forecast period.
Note: Product cover images may vary from those shown
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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