The Digital Out of Home (DOOH) market is a rapidly growing segment of the advertising industry, with hardware playing a key role. DOOH hardware includes digital displays, kiosks, and interactive screens, which are used to deliver digital content to consumers in public spaces. This content can range from static images and videos to interactive experiences, such as games and surveys. DOOH hardware is typically installed in public spaces such as shopping malls, airports, and train stations, as well as in outdoor locations such as billboards and bus shelters.
The DOOH market is driven by the increasing availability of digital displays, as well as the growing demand for interactive experiences. This has led to a surge in the number of companies offering DOOH hardware, including Clear Channel Outdoor, Daktronics, and NEC Display Solutions. Other companies in the market include Amscreen, Broadsign, and Cineplex Digital Media. Show Less Read more