'India Brandy and Rum Market Outlook, 2023' gives a comprehensive analysis on the brandy and rum industry of India. The brandy market achieved high growth in last five years while the rum market size by volume has observed a decline in last few years and is expected to further decline in future. Both brandy and rum are major players of Indian Alcoholic Beverages market. The brandy ranks second while rum is fourth in terms of market size by value in Indian alcoholic beverages market of India. Rum and brandy both are preferred by the solders of Indian army.
India Brandy and Rum market is expected to grow with a CAGR of more than 9% in the forecasted period of FY 2017-18 to FY 2022-23. The growth will be result of increasing awareness of brandy in north and other regions as south India already dominates the Brandy market. While both brandy and rum are forecasted to witness high growth of premium brands and shifting of consumers from standard brands to premium brands. The major reason for so is the high economic development of India which has resulted in higher purchasing power of Indian consumer, changing preferences, increase in consumption of white rum whose brands are generally segmented in premium category, etc.
The growth of white rum is forecasted to boost the Indian rum market and let the market size by value grow despite decreasing consumption. White rum is mostly used in cocktails and the growing pub and bar culture would defiantly lead to higher consumption of cocktail and indeed boost the white rum sales. The growth of brandy market will be mostly due to increase of consumption of brandy in north and other states. Brandy in many regions is promoted as a medicine for cold and cough; it is also promoted as a winter drink to consume in extremely cold conditions as it keeps body warm.
Covered in the report:
- India Rum
- Indian Brandy
- Regular Rum
- Regular Brandy
- Premium Rum
- Premium Brandy
How it will help solving your strategic decision-making process?
The report gives an in-depth understanding of the brandy and rum market in India and is consist of:
- India Alcoholic Beverages Market Outlook.
- India Alcoholic Beverages Market By Value & Forecast.
- India Alcoholic Beverages Market By Volume& Forecast.
- India Brandy and Rum Market Size By Value & Forecast.
- India Brandy and Rum Market Size By Volume & Forecast.
- India Brandy Market Size By Value & Forecast.
- India Brandy Market Size By Volume & Forecast.
- India Brandy Market Segmental Analysis: By Company, By Region, By Distribution Channel, etc.
- India Brandy Regular Market Size By Value & Forecast.
- India Brandy Regular Market Size By Volume & Forecast.
- India Brandy Premium & Super Premium Market Size By Value & Forecast.
- India Brandy Premium & Super Premium Market Size By Volume & Forecast.
- India Rum Market Size By Value & Forecast.
- India Rum Market Size By Volume & Forecast.
- India Rum Market Segmental Analysis: By Company, By Brand, By Product type, etc.
- India Rum Regular Market Size By Value & Forecast.
- India Rum Regular Market Size By Volume & Forecast.
- India Rum Premium Market Size By Value & Forecast.
- India Rum Premium Market Size By Volume & Forecast.
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
1. Executive Summary
2. Indian Alcoholic Beverages Market Outlook
2.1. Market Size
2.1.1. By Value
2.1.2. By Volume
2.1.3. By Average Selling Price
2.2. Market Share
2.2.1. By Region (Alcohol Consumption)
2.2.2. By Demographics
2.2.3. By Distribution Channels
3. India Brandy and Rum Market Outlook
3.1. Overall Market Size
3.1.1. By Value
3.1.2. By Volume
3.2. Market Share By Segment
4. India Brandy Market outlook
4.1. Market Size
4.1.1. By Value
4.1.2. By Volume
4.1.3. By ASP
4.2. Market Share
4.2.1. By Company
4.2.2. By Region
4.2.3. By Distribution Channel
4.3. Regular brandy Market
4.3.1. Market Size
22.214.171.124. By Value
126.96.36.199. By Volume
4.4. Premium & Super Premium Brandy Market
4.4.1. Market Size
188.8.131.52. By Value
184.108.40.206. By Volume
5. India Rum Market Outlook
5.1. Market Size
5.1.1. By Value
5.1.2. By Volume
5.1.3. By ASP
5.2. Market Share
5.2.1. By Company
5.2.2. By Brand
5.2.3. By Product type
5.3. Regular Rum Market
5.3.1. Market Size
220.127.116.11. By Value
18.104.22.168. By Volume
5.4. Premium Rum Market
5.4.1. Market Size
22.214.171.124. By Value
126.96.36.199. By Volume
6. Product Price Variant Analysis
7. PEST Analysis
8. Trade Dynamics
9. Market Dynamics
9.1. Key Driver
9.2. Key Challenges
10. Market trends and Development
10.1. Premium products' consumption are in trend
10.2. Attractive packaging woo the consumers
10.3. Modernization of Indian Culture
10.4. Stress Reliever-Brand & Rum
10.5. Increasing frequent consumption due to parties
11. Indian Economic Profile
12. Trade Dynamics
13. Competitive Landscape
13.1. Porter Five Forces
13.2. Company Profile
13.2.1. Pernod Ricard India Private limited
13.2.2. United Spirit Limited (Diageo Group)
13.2.3. Radico khaitan Limited
13.2.4. Allied Blenders and Distillers Private Limited
13.2.5. Jagatjit Industries Limited
13.2.6. John Distilleries Private Limited
13.2.7. Tilaknagar Industries Limited
13.2.8. Amrut Distilleries Private Limited
13.2.9. Som Distilleries and Breweries Limited
13.2.10. Bacardi India Private Limited
14. Strategic Recommendations
Brandy and Rum: The Underdogs of India Alcoholic Beverage market
Indian is one of the world's largest Alcoholic beverages markets which is currently dominated by whisky. The underdogs of Indian alcoholic beverages market are Brandy, Beer and Rum. On terms of market size by value Brandy stand second, Beer third and Rum is considered to be fourth.
Despite being less awareness of brandy in many region Brandy holds the second position with key consumption region in the southern states such as Tamil Nadu, Kerala, Karnataka, etc. While rum has a very old history and is believed to be as old as whisky. The growing popularity of other alcoholic beverages have led to reduction in consumption of rum in India. Many of the experts believe that the rum market lacked evolution and changes with time which has led to decreasing rum consumption of India.
According to reports ‘India Brandy and Rum Market Outlook, 2023’, The India Brandy and Rum market is forecasted to grow with a CAGR of more than 9% from 2022-23. The push of premiumization by many firms would lead to this high growth of market in terms of value, while the growth in terms of volume is expected to be low. While Rum and brandy are the traditional drinks of Indian army. Brandy being majorly present in the southern states currently is expected to grow in the north and other regions which would lead to high growth of brandy in near future. While promotion of brandy as medicine may further boost the brandy sales.The India rum market is on a decline in terms of volume with a negative CAGR of around 1% from 2011-12 to 2016-17. In terms of value the market shows a small growth rate due to premiumization and increasing consumption of white rum which are generally segmented in premium range. So, despite reducing consumption the market size by value is still forecasted to increase in upcoming years.
India since old age is considered to be a whisky consuming nation and is accounted for consuming around half of the worlds whisky. Brandy being second to whisky accounts for more than 15% of total alcoholic beverages market and is no were near the Indian whisky market. While Indian brandy market shows high growth opportunity as the market is currently only saturated in south regions, the growth in other regions would make brandy computable to whisky but it may take many years to do so.While in case of rum despite being fourth in Indian alcoholic beverages market it accounts for a very less percentage in over all market and is in a declining stage.
- Pernod Ricard India Private limited
- United Spirit Limited
- Radico khaitan Limited
- Allied Blenders and Distillers Private Limited
- Jagatjit Industries Limited
- John Distilleries Private Limited
- Tilaknagar Industries Limited
- Amrut Distilleries Private Limited
- SOM Distilleries and Breweries Limited
- Bacardi India Private Limited