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India Brandy & Wine Market Outlook, 2027-28

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  • 75 Pages
  • November 2022
  • Region: India
  • Bonafide Research
  • ID: 4586467
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Wine is made from the must (pulp) of red or black grapes and fermentation occurs together with the grape skins, which give the wine its color. White wine is made by fermenting juice, which is made by pressing crushed grapes to extract juice; the skins are removed and play no further role. This wine is then distilled using low heat, which concentrates the flavour and alcohol. The distillation process can happen multiple times depending on the type of brandy being made. After distillation, the brandy is aged in oak barrels. Then, the brandy is mixed with water and other brandies to create different flavours and alcoholic volumes. So it can be said that brandy is made from wine. On the other hand, wine is different from other types of alcohol as it is only made from fermentation and requires no distillation. India is traditionally known to have a male-dominated drinking population that favours the consumption of beer, rum, and scotch. Wine, on the other hand, is perceived to be more suited to feminine tastes. However, among the upper and middle-class populace, that perception is fast changing. It has also become one of the most viable gifting options for birthdays, anniversaries, and other events. India’s modern rendezvous with wine began in 1984 with the setting up of the Champagne Indage plant; however, wine consumption was not widespread till much later. Only recently has the culture around wine consumption changed, increasing multifold.

According to the report, India Brandy & Wine Market Outlook, 2027-28, states that the demand for these alcoholic beverages in India is projected to grow at a CAGR of 11.14% over the forecast period 2027-28. Brandy is the second most popular alcoholic beverage in India and is more concentrated in the western part of the country. However, its consumption is gradually increasing in the colder part of India, which is the northern part. On the other hand, wine is considered mainly as a women’s drink and has the least consumption in India. It is more concentrated in the west and northern parts of India. The wine culture in India is evolving slowly but significantly. Wineries in the subcontinent make strides towards bringing newer, better bottles to the wine shelves and helping them grow on more sophisticated wine palates. India's red wine market is expanding every day, and in the last couple of years, several domestic wines have proved to be stellar in quality and remarkable in taste. Brandy has over 90% market share in the total brandy and wine market in India. The urban populace consumes more brandy and wine than their rural counterparts to the extent of 71% in 2021.

Brandy, in many regions, is promoted as a medicine for many common diseases. Many studies have found that moderate consumption of brandy can boost the immune system, induce sleep, improve heart health, treat cancer, treat colds and coughs, and so on, while others disagree.Still, the quantity required to be consumed for many of the above diseases and their consumption patterns are unknown. While over consumption of brandy could lead to a hangover, can damage one's liver, kidney, heart, and other organs, it also creates alcohol addiction, which would hinder your psychological health as well as your nervous system.

In terms of the development of its industry and cultivation, India has 123,000 acres of vineyards, out of which only one to two percent of the area is used for the production of wines. At present, there are around 110 wineries in India; 72 of them are in the state of Maharashtra. Wine production in India is spread across 5 major wine producing regions, including Nashik and Pune in Maharashtra, and Bangalore, Hampi Hills, and Bijapur in Karnataka state. Among domestic wineries and vineyards, Sula Vineyards (Nashik, Maharashtra), Chateau Indage (Pune, Maharashtra), and Grover Vineyards (Bengaluru, Karnataka) are major key players who claim a maximum share of the market.

The major factors driving the consumption trends among different types of wines are price sensitivity, brand familiarity, and country of origin. Another prerequisite to performing better in the Indian market would be to increase consumer knowledge to ensure an increase in demand, specifically towards higher quality and premium wines. This additionally corresponds to the changes in winemaking techniques and approaches, with winemakers catering to a diverse set of consumers - offering more approachable sweet wines to new consumers and more evolved ones, including prosecco types and frizzante, for more experienced drinkers. Wine tourism is a key strategy adopted by leading wineries to lead consumers to their product. But the outreach in India remains limited. As geopolitical trends are forcing large-scale wine exporters like Australia to refocus on newer markets, the Indian market should not be ignored. The right market strategy will involve assessing key market bases, developing a relationship with and promoting awareness among Indian wine consumers, and investing in the opportunities associated with the country’s young market.

Companies present in the market: Sula Vineyards, Grover Zampa Vineyards Limited, Fratelli Wines Private Limited, John Distilleries Private Limited, United Spirits Limited, Tilaknagar Industries Limited, Radico Khaitan Limited.

Considered in the Report:

  • Geography: India
  • Base Year: 2021-22
  • Estimated Year: 2022-23
  • Forecast Year: 2027-28

India by Region

  • South India
  • West India
  • North India
  • East India

By Distribution Channel covered in the report

  • Retail Channel
  • Institutional Channel
  • CSD (Canteen Stores Department)

By Demographics covered in the report

  • Rural
  • Urban

The Approach of the Report:

The publisher performed primary as well as secondary research for this study. Initially, a list of manufacturers and suppliers operating in the Sun Care Market of India were sourced through secondary sources. With the identified companies and consumers, primary research was carried out which included conducting online surveys, competitor analysis and exhaustive personal interviews - both face to face as well as telephonic basis, to extract maximum information from participants like industry executives/ distributors or consumers. Primary research gave us an idea of company revenues, export, pricing, geographical presence, channel partner model, USP etc. and also helped us to identify various small players who otherwise have less presence on the web.

The publisher seeks secondary data from third-party sources such as published articles, company websites, magazine articles, associations, trade journals, annual reports, government official websites and other paid database sources. In addition, data is also mined from a host of reports in our repository, as well as a number of paid databases of Indian government. Using both primary and secondary information, the publisher calculated the market size through a bottom-up approach, where manufacturers’ value sales data for different types of sun care products were recorded and subsequently forecasted for the future years.

Intended Audience:

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to alcohol beverages industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Table of Contents

1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. India Macro Economic Indicators
2.8. Demographics Insight
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. India Alcoholic Beverages Market Outlook
4.1. Market Size
4.1.1. By Value
4.1.2. By Volume
4.2. Market Share
4.2.1. By Region
4.2.2. By Demographics
4.2.3. By Distribution Channel
5. India Brandy Market Outlook
5.1. Market Size By Value
5.2. Market Share
5.2.1. By Region
5.2.2. By Demographics
5.2.3. By Distribution Channel
5.2.4. By Average Selling Price
5.2.5. By Company
5.3. Product Price & Variant Analysis
6. India Wine Market Outlook
6.1. Market Size By Value
6.2. Market Share
6.2.1. By Product Type
6.2.2. By Demographics
6.2.3. By Sales Channel
6.2.4. By Region
6.2.5. By Company
6.3. Red Wine Market Outlook
6.3.1. By Value
6.3.2. By Volume
6.4. White Wine Market Outlook
6.4.1. By Value
6.4.2. By Volume
6.5. Sparkling Wine Market Outlook
6.5.1. By Value
6.5.2. By Volume
6.6. Rose Wine Market Outlook
6.6.1. By Value
6.6.2. By Volume
6.7. Others Wine Market Outlook
6.7.1. By Value
6.7.2. By Volume
6.8. Product Price & Variant Analysis
7. PEST Analysis
8. Trade Dynamics
8.1. Import of Brandy
8.2. Export of Brandy
8.3. Import of Rum
8.4. Export of Rum
9. Market Dynamics
9.1. Drivers
9.2. Challenges
10. Market Trends & Developments
11. Competitive Landscape
11.1. Porter`s Five Forces
11.2. Company Profiles
11.2.1. Sula Vineyards Company Snapshot Company Overview Financial Highlights Geographic Spread and Distribution network Business Segment & Performance Product Portfolio Key Executives Strategic Moves & Developments
11.2.2. Grower Zampa Vineyards Ltd.
11.2.3. Fratelli Wines Pvt Ltd.
11.2.4. John Distilleries Pvt Ltd.
11.2.5. United Spirits Ltd.
11.2.6. Tilaknagar Industries Limited
11.2.7. Radico Khaitan Ltd
12. Strategic Recommendation’s13. Disclaimer
List of Figures
Figure 1: India Population 2017-2021( In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Alcoholic Beverages Market Size By Value2016-17 to 2027-28F (in INR Crore)
Figure 5: India Alcoholic Beverages Market Size By Volume 2016-17- 2027-28 (in Billion Liters)
Figure 6: India Alcoholic Beverages Market Share By Value, By Region, 2016-17, 2021-22 & 2027-28F
Figure 7: India Alcoholic Beverages Market Share By Value, By Demographics, 2016-17, 2021-22 & 2027-28F
Figure 8: India Alcoholic Beverages Market Share By Value, By Distribution Channel, 2016-17, 2021-22 & 2027-28
Figure 9: India Red Wine Market Size By Value (2016-17 to 2027-28F) (in INR Crore)
Figure 10: India Red Wine Market Size By Volume (2016-17 to 2027-28F) (in Billion Liters)
Figure 11: India White Wine Market Size By Value (2016-17 to 2027-28F) (in INR Crore)
Figure 12: India White Wine Market Size By Volume (2016-17 to 2027-28F) (in Billion Liters)
Figure 13: India Sparkling Wine Market Size By Value (2016-17 to 2027-28F) (in INR Crore)
Figure 14: India Sparkling Wine Market Size By Volume (2016-17 to 2027-28F) (in Billion Liters)
Figure 15: India Rose Wine Market Size By Value (2016-17 to 2027-28F) (in INR Crore)
Figure 16: India Rose Wine Market Size By Volume (2016-17 to 2027-28F) (in Billion Liters)
Figure 17: India Others Wine Market Size By Value (2016-17 to 2027-28F) (in INR Crore)
Figure 18: India Others Wine Market Size By Volume (2016-17 to 2027-28F) (in Billion Liters)
Figure 19: Porter's Five Forces of India Brandy & Wine Market
List of Table
Table 1: India Tier-wise Classification Of Cities
Table 2: India Region-wise Classification Of Cities
Table 3: India Brandy Market Size By Value (in INR Crore) (2016-17 to 2027-28F)
Table 4: India Brandy Market Share By Value By Region (2016-17, 2021-22 &
Table 5: India Brandy Market Share By Value By Demographics (2016-17, 2021-22 &
Table 6: India BrandyMarket Share By Value By Distribution Channel(2016-17, 2021-22 &
Table 7: India BrandyMarket Share By Value By Average Selling Price (2016-17, 2021-22 &
Table 8: India Brandy Market Share By Company (2021)
Table 9: India Wine Market Size By Value (2016-17 to 2027-28F) (in INR Crore)
Table 10: India Wine Market Share By Value By Product Type (2016-17, 2021-22 & 2027-28F)
Table 11: India Wine Market Share By Value By Demographics (2016-17, 2021-22 & 2027-28F)))
Table 12: India Wine Market Share By Value By Sales Channel (2016-17, 2021-22 & 2027-28F)
Table 13: India Wine Market Share By Value By Region (2016-17, 2021-22 & 2027-28F))
Table 14: India Wine Market Share By Company (2021)
Table 15: HS Code for Brandy And Rum Products in India 2021
Table 16: Import Duty Structure for HS Code XXXX in India 2021
Table 17: Import of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 18: Import of HS Code XXXX in India - By Country By Value &Volume Share 2021-22
Table 19: Export of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table20: Export of HS Code XXXX in India - By Country By Value &Volume Share 2021-22
Table 21: Import of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 22: Import of HS Code XXXX in India - By Country By Value &Volume Share 2021-22
Table 23: Export of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table24: Export of HS Code XXXX in India - By Country By Value &Volume Share 2021-22

Executive Summary

Brandy and Rum: The Underdogs of India Alcoholic Beverage market

Indian is one of the world's largest Alcoholic beverages markets which is currently dominated by whisky. The underdogs of Indian alcoholic beverages market are Brandy, Beer and Rum. On terms of market size by value Brandy stand second, Beer third and Rum is considered to be fourth.

Despite being less awareness of brandy in many region Brandy holds the second position with key consumption region in the southern states such as Tamil Nadu, Kerala, Karnataka, etc. While rum has a very old history and is believed to be as old as whisky. The growing popularity of other alcoholic beverages have led to reduction in consumption of rum in India. Many of the experts believe that the rum market lacked evolution and changes with time which has led to decreasing rum consumption of India.

According to reports ‘India Brandy and Rum Market Outlook, 2023’, The India Brandy and Rum market is forecasted to grow with a CAGR of more than 9% from 2022-23. The push of premiumization by many firms would lead to this high growth of market in terms of value, while the growth in terms of volume is expected to be low. While Rum and brandy are the traditional drinks of Indian army. Brandy being majorly present in the southern states currently is expected to grow in the north and other regions which would lead to high growth of brandy in near future. While promotion of brandy as medicine may further boost the brandy sales.The India rum market is on a decline in terms of volume with a negative CAGR of around 1% from 2011-12 to 2016-17. In terms of value the market shows a small growth rate due to premiumization and increasing consumption of white rum which are generally segmented in premium range. So, despite reducing consumption the market size by value is still forecasted to increase in upcoming years.

India since old age is considered to be a whisky consuming nation and is accounted for consuming around half of the worlds whisky. Brandy being second to whisky accounts for more than 15% of total alcoholic beverages market and is no were near the Indian whisky market. While Indian brandy market shows high growth opportunity as the market is currently only saturated in south regions, the growth in other regions would make brandy computable to whisky but it may take many years to do so.While in case of rum despite being fourth in Indian alcoholic beverages market it accounts for a very less percentage in over all market and is in a declining stage.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Pernod Ricard India Private limited
  • United Spirit Limited
  • Radico khaitan Limited
  • Allied Blenders and Distillers Private Limited
  • Jagatjit Industries Limited
  • John Distilleries Private Limited
  • Tilaknagar Industries Limited
  • Amrut Distilleries Private Limited
  • SOM Distilleries and Breweries Limited
  • Bacardi India Private Limited