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Advertising and Market Research Services in New Zealand - Industry Market Research Report

  • ID: 4591381
  • Report
  • August 2019
  • Region: New Zealand
  • 31 pages
  • IBISWorld
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Below the line: A shift towards online advertising has driven revenue declines

FEATURED COMPANIES

  • Statistics New Zealand
  • WPP AUNZ LTD
  • MORE

Advertising and Market Research Services in New Zealand

Industry firms provide a range of advertising or market research products and services to clients. These include creating advertising campaigns and materials; being involved in media buying and planning activities; providing market research services; and supplying statistical services. Industry advertising services exclude the sale of advertising space in publications or broadcasts owned by the same firm.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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FEATURED COMPANIES

  • Statistics New Zealand
  • WPP AUNZ LTD
  • MORE
ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES

OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY
Note: Product cover images may vary from those shown
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  • WPP AUNZ LTD
  • Statistics New Zealand
Note: Product cover images may vary from those shown
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