The performance of promotional product distributors is tied to the out-of-home promotional campaign budgets set by UK companies. Volatility in marketing budgets and the shift towards online marketing are challenging industry players who also have to navigate trading restrictions when importing promotional products from overseas. Companies in this industry distribute promotional products such as key chains, magnets and pens.Well promoted: Rising business profit is forecast to aid industry revenue growth in the current year
The industry does not include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
ABOUT THIS INDUSTRY- Industry Definition
- Main Activities
- Similar Industries
- Additional Resources
INDUSTRY PERFORMANCE
- Executive Summary
- Key External Drivers
- Current Performance
- Industry Outlook
- Industry Life Cycle
- Supply Chain
- Products & Services
- Major Markets
- Globalisation & Trade
- Business Locations
- Market Share Concentration
- Key Success Factors
- Cost Structure Benchmarks
- Barriers to Entry
OPERATING CONDITIONS
- Capital Intensity
- Industry Data
- Annual Change
- Key Ratios