Premium beauty and personal care witnessed a resurgence in demand for premium products in 2021 as the economy bounced back from COVID-19 and some consumers switched back to higher-priced products. There has been a heightened awareness of premium products among Kenyans with affluent men still slowly adapting to grooming regimes and seeking out premium brands.
This Premium Beauty and Personal Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances , Premium Hair Care, Premium Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Premium Beauty and Personal Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances , Premium Hair Care, Premium Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Premium Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2021 DEVELOPMENTS
- Increasing awareness of premium brands as income levels rise
- Influx of counterfeit products pushes consumers to premium brands.
- Men’s grooming is gaining ground, but remains small at the premium end for now
- Steady increase in sales as post-pandemic normalcy returns post COVID-19
- Heightened demand for premium skin care set to continue
- PZ Cussons EA expected to maintain market leadership.
- Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
- Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
- Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
- Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
- Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
EXECUTIVE SUMMARY
- Beauty and personal care in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments.
- What next for beauty and personal care?
- Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
- Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
- Table 12 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
- Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
- Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
- Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
- Summary 1 Research Sources
