India Water Purifier Market Outlook, 2023

  • ID: 4593329
  • Report
  • Region: India
  • 102 Pages
  • Bonafide Research
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FEATURED COMPANIES

  • Blue Star Limited
  • Eureka Forbes
  • Ion Exchange India Ltd.
  • Kent RO Systems Limited
  • Luminous Power Technology
  • Okaya Power Group
  • MORE

'India Water Purifier Market Outlook, 2023' gives a comprehensive analysis on the water purifier industry of India. Since last few years, India is experiencing a major growth in the water purifier sales due to Increase in water pollution, rising health awareness, rising income etc.

India Water Purifier market is expected to grow with a CAGR of more than 8% in the forecasted period of FY 2017-18 to FY 2022-23. Overall Water Purifier is segmented into organised water purifier market and unorganised water purifier market. Organised and unorganised water purifier market is further divided into RO+ water purifier, UV water purifier and offline/ Gravity based water purifier. Organised water purifier market is expected to have market share of more than 75% in value terms at the end of forecast period whereas unorganised market is expected to lose its market share around 30% in volume terms.

The growth in the water purifier market has been largely driven by the increasing water pollution in the country and the lack of fresh water supply by municipalities. Total market is made up of organised and unorganised players having large price difference between them. Unorganised players are slowly becoming organised through easy online platform. E-commerce has created huge difference in distribution channel of all players whether organised or unorganised. Demand at the top end (electric) of the water purifier market as well as the bottom end (non-electric/gravity based) is showing strong growth.

Covered in the report:

  • India Water Purifier
  • Organised Water Purifier
  • Unorganised Water Purifier
  • RO+ Water Purifier
  • UV Water Purifier
  • Offline/ Gravity Water Purifier

"India Water Purifier Market Outlook, 2023" discusses the following aspects of water purifier in India:

How it will help solving your strategic decision making process?

The report gives an in-depth understanding of the water purifier market in India:

  • India Water Purifier Market Size By Value & Forecast
  • India Water Purifier Market Size By Volume & Forecast
  • India Organized Water Purifier Market Size By Value & Forecast
  • India Organized Water Purifier Market Size By Volume & Forecast
  • India Unorganized Water Purifier Market Size By Value & Forecast
  • India Unorganized Water Purifier Market Size By Volume & Forecast
  • India Water Purifier Segmental Analysis: By Company, By Region, By State, By Segment, by Organized vs. Unorganized
  • India RO+ Water Purifier Market Size By Value & Forecast
  • India RO+ Water Purifier Market Size By Volume & Forecast
  • India Water Purifier Segmental Analysis: By Product Type
  • India UV Water Purifier Market Size By Value & Forecast
  • India UV Water Purifier Market Size By Volume & Forecast
  • India Offline/ Gravity Water Purifier Market Size By Value & Forecast
  • India Offline/ Gravity Water Purifier Market Size By Volume & Forecast
  • Key Vendors in this market space
READ MORE
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Blue Star Limited
  • Eureka Forbes
  • Ion Exchange India Ltd.
  • Kent RO Systems Limited
  • Luminous Power Technology
  • Okaya Power Group
  • MORE

1. Executive Summary

2. Global Water Purifier Market Outlook

3. India Water Scenario

4. India Water Purifier Market Outlook
4.1. Market Size
4.1.1. By Value (Unorganized Vs Organized) driver, company organized
4.1.2. By Volume (Unorganized Vs Organized) unorganized
4.2. Market Share By Value
4.2.1. By Company
4.2.2. By Region
4.2.3. By State
4.2.4. By Segment (RO+, UV, UF)
4.2.5. By Organized Vs Unorganized
4.3. Market Share By Volume
4.3.1. By Segment (RO+, UV, UF)
4.3.2. By Organized Vs Unorganized
4.4. Pricing Analysis

5. India RO+ Water Purifier Market
5.1. Market Size
5.1.1. By Value (Unorganized Vs Organized)
5.1.2. By Volume (Unorganized Vs Organized)
5.2. Market Share By Product type (RO, RO+UV, RO+UF, RO+UV+UF)
5.3. Pricing Analysis
5.4. Technological Developments

6. India UV Water Purifier Market
6.1. Market Size
6.1.1. By Value (Unorganized Vs Organized)
6.1.2. By Volume (Unorganized Vs Organized)
6.2. Pricing Analysis
6.3. Technological Developments

7. India Offline Water Purifier Market
7.1. Market Size
7.1.1. By Value (Unorganized Vs Organized)
7.1.2. By Volume (Unorganized Vs Organized)
7.2. Pricing Analysis
7.3. Technological Developments

8. India Economic Snapshot

9. Policy & Regulatory Landscape

10. Trade Dynamics
10.1. Import
10.2. Export

11. India Water Purifier Market Dynamics
11.1. Key Drivers
11.2. Key Challenges

12. Market Trends & Developments
12.1. Increasing Investments /new entrance,
12.2. Shifting focus on Non-Electric/Offline Water Purifiers specially in lower income group
12.3. Unique Advertisement Campaigns
12.4. Increasing Celebrity Endorsements
12.5. Under the table water purifier are trendy for modern kitchen

13. Competitive Landscape
13.1. Porters Five Forces
13.2. Company Profiles
13.2.1. Eureka Forbes
13.2.2. Kent RO Systems Limited
13.2.3. Hindustan Unilever Limited
13.2.4. Tata Chemicals Limited
13.2.5. Luminous Power Technology
13.2.6. Panasonic India Pvt. Ltd.
13.2.7. LG Electronics India Pvt. Ltd.
13.2.8. Blue Star Limited
13.2.9. Ion Exchange India Ltd.
13.2.10. Okaya Power Group

14. Strategic Recommendations

15. Disclaimer

LIST OF FIGURES
Figure-1: India Water Purifier Market Size – By Value 2011-12 to 2016-17 (INR Crore)
Figure-2: India Water Purifier Market Size Forecast – By Value 2015F-2021F (INR Crore)
Figure-3: India Water Purifier Market Size – By Volume 2011-12 to 2016-17 (In Lakhs)
Figure-4: India Water Purifier Market Size Forecast – By Volume 2017-18F to 2022-23F (In lakh Units)
Figure-5: India Water Purifier Market Share – By Company 2016-17
Figure-6: India Water Purifier Market Share – By Region 2016-17 & 202-23F
Figure-7: India Water Purifier Market Share – By State 2014 & 2021F
Figure-8: India Water Purifier Market Share – By Segment By Value 2016-17 & 2022-23F
Figure-9: India Water Purifier Market Share – By Organized-Unorganized By Value 2016-17 & 2022-23F
Figure-10: India Water Purifier Market Share – By Segment By Volume 2016-17 & 2022-23F
Figure-11: India Water Purifier Market Share – By Organized-Unorganized By Volume 2016-17 & 2022-23F
Figure-12: India Water Purifier Average Selling Price- From 2011-12 to 2022-23F (In Rs.)
Figure-13: India RO+ Water Purifier Market Size – By Value 2011-12 to 2016-17 (INR Crore)
Figure-14: India RO+ Water Purifier Market Size Forecast – By Value 2015F-2021F (INR Crore)
Figure-15: India RO+ Water Purifier Market Size – By Volume 2011-12 to 2016-17 (In Lakh Units)
Figure-16: India RO+ Water Purifier Market Size Forecast – By Value 2015F-2021F (In Lakh Units)
Figure-17: India RO+ Water Purifier Market Share – By Product Type By Value 2016-17 & 2022-23F
Figure-18: India RO+ Water Purifier Average Selling Price- From 2011-12 to 2022-23F (In Rs.)
Figure-19: India UV Water Purifier Market Size – By Value 2011-12 to 2016-17 (INR Crore)
Figure-20: India UV Water Purifier Market Size Forecast – By Value 2015F-2021F (INR Crore)
Figure-21: India UV Water Purifier Market Size – By Volume 2011-12 to 2016-17 (In Lakh Units)
Figure-22: India UV Water Purifier Market Size Forecast – By Value 2015F-2021F (In Lakh Units)
Figure-23: India UV Water Purifier Average Selling Price- From 2011-12 to 2022-23F (In Rs.)
Figure-24: India Offline Water Purifier Market Size – By Value 2011-12 to 2016-17 (INR Crore)
Figure-25: India Offline Water Purifier Market Size Forecast – By Value 2015F-2021F (INR Crore)
Figure-26: India Offline Water Purifier Market Size – By Volume 2011-12 to 2016-17 (In Lakh Units)
Figure-27: India Offline Water Purifier Market Size Forecast – By Value 2015F-2021F (In Lakh Units)
Figure-28: India Offline Water Purifier Average Selling Price- From 2011-12 to 2022-23F (In Rs.)
 
LIST OF TABLES
Table-1: Top Indian States with chemical constituents in ground water beyond BIS Norms
Table-2: India Economic Profile – 2015
Table-3: HS Code Structure for Water Purifier in India 2017
Table-4: Import Duty Structure for Water Purifier in India 2017
Table-5: Import of Water Purifier in India - By Value & Volume 2011-12 to 2016-17
Table-6: Countries Importing Water Purifiers to India - 2016-17
Table-7: Export of Water Purifier in India - By Value & Volume 2011-12 to 2016-17
Table-8: Countries Importing Water Purifiers From India - 2016-17
Table-9: Key Facts of Eureka Forbes Ltd
Table-10: Key Facts of Kent RO System Limited
Table-11: Key Facts of Hindustan Unilever Limited.
Table-12: Key Facts of Tata Chemicals Limited
Table-13: Key Facts of Livpure Pvt Ltd
Table-14: Key Facts of Panasonic India Pvt. Ltd.
Table-15: Key Facts of LG Electronics India Pvt. Ltd..
Table-16: Key Facts of Blue Star Limited
Table-17: Key Facts of Ion Exchange India Ltd
Table-18: Key Facts of Okaya Power Pvt. Ltd.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Blue Star Limited
  • Eureka Forbes
  • Ion Exchange India Ltd.
  • Kent RO Systems Limited
  • Luminous Power Technology
  • Okaya Power Group
  • MORE

Price war has led the RO water purifier market to another extent- lowered price has been proven nightmare to existing ones.

In the battle to capture the consumer, players use a wide range of strategy to head off; competitors. Increasingly, price is the weapon of choice—and frequently the skirmishing degenerates into a price war.

Water purifier is also facing price war which is common thing. Nut uncommon thing is that, prices are declining at hefty rate. Price wars can create economically destructive and psychologically weaken situations that take an extraordinary toll on an individual, a company, and industry profitability. In this market, prices have declined mostly due to entry of unorganised players with half of the prices of existing players.  In Indian economic times, price becomes a much larger factor in purchasing decisions. In a battle for business, price wars develop and customers can benefit greatly. Price wars most often strike industries where there is both heavy competition and several comparable products. Under these conditions, there is a large incentive for a competitor to cut prices in order to gain a greater share of the market. At first glance, bring down costs mean a superior deal for customers.

The Publisher has stated that total water purifier market is expected to grow at more than 8% from 2017-18 to 2022-23 in value terms in its research report 'India Water Purifier Market Outlook, 2023'. Total water purifier market has segmented into organised water purifier and unorganised water puffier. Both these market has made up of Ro+ water purifier, UV water purifier and Offline/Gravity based water purifier. RO+ water purifier is combination of RO + UV, RO + UF, RO + UV + UF+ etc. In volume terms, offline water purifier has held more than 40% of market share due to its low prices. Organised and unorganised players are present having ratio of 60:30 in volume terms which is different in value terms as there are huge price difference. In organised market RO+ water purifier is major contributor in value terms and will keep its dominance at end of the forecast period. Total organised water purifier market is predicted to grow at CAGR more than 10% from 2017-18 to 2022-23. In unorganised market, RO+ water purifier has more than 90% market share in the year 2011-12. Top three players have

One can see that there is wide price gap between organised and unorganised ASP of RO+ water purifier. Moreover, ASP of total market is falling at fast rate from 2011-12 due to entry of new entrant specially unorganised and new distribution channel i.e. E-commerce. ASP of organised RO+ water purifier is around Rs. 12,500 whereas ASP of unorganised is only around Rs. 5200. In value as well volume terms, RO water purifier dominates the unorganised market. In case of organised market, RO only dominates the value terms but not in volume terms in 2016-17. Healthy competition is good, but overly aggressive price wars can have negative long-term effects for both consumers and firms. There will always be a place for a low-cost leader, but other firms can respond to price challenges more intelligently by differentiating their products and delivering a superior offering to consumers.

Note: Product cover images may vary from those shown
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  • Eureka Forbes
  • Kent RO Systems Limited
  • Hindustan Unilever Limited
  • Tata Chemicals Limited
  • Luminous Power Technology
  • Panasonic India Pvt. Ltd.
  • LG Electronics India Pvt. Ltd.
  • Blue Star Limited
  • Ion Exchange India Ltd.
  • Okaya Power Group
Note: Product cover images may vary from those shown
6 of 6
Note: Product cover images may vary from those shown
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