Global Whiskey Market - Growth, Trends, and Forecast (2018 - 2023)

  • ID: 4602367
  • Report
  • Region: Global
  • 110 pages
  • Mordor Intelligence
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  • Bacardi Ltd
  • Brown Forman
  • Diageo John Distilleries
  • La Martiniquaise
  • Red Brick Brewing Company
  • United Spirits Ltd
  • MORE
Market insights

The global whiskey market is expected to reach USD 7.40 billion by 2023, registering a CAGR of 5.3% during 2018-2023 (forecast period). Whiskey is considered as an affordable luxury item, leading many whiskey manufacturing companies to launch more premium and super premium products in the market. As a product innovation, the brewing industry is launching an organic whiskey without any artificial colors. Benromach, Bruichladdich, Organic Spirits Company and Da Mhile are the top brewers who are continuously launching such organic products in the market. or animal. Plant protein, being a sustainable source of protein with high digestibility, has a growing market.

Market Dynamics

The global whiskey market is driven by the changing lifestyles, consumption habits of whiskey, high disposable income, growing affordability of whiskey, and increasing demand for premium whisky. However, there are a few restraints slowing down the pace of the industry, such as heavy taxation, legal regulations by the governments, health issues related to whiskey consumption and increasing number of consumers preferring alternatives such as wine and beer. As per the whiskey industry, there are some good opportunities in the market, such as innovative organic whiskey products, and an opportunity to penetrate the different geographies and demography.

Market Segmentation

The global whiskey market can be segmented by product, quality, and geography. By product types, whiskey can be classified into malt, wheat, rye, corn, blended, and others. Out of all these sub-categories, blended whiskey has 79% of the market share. By quality of whiskey products, the market can be divided into premium whiskey, high-end premium whiskey, and super premium whiskey. Premium whiskey is in demand and has the largest share of the whiskey market by quality.

Regional Analysis

As per the regional analysis of the global whiskey market, Europe is the market leader in whiskey production with almost 34% market share. Germany, Italy, Spain, and France are the major countries for whiskey production and consumption in this region. Europe is also the largest producer and consumer of whiskey. North America is the other major region with 23% of the market share, and the US alone consumed the highest whiskey per person. South America accounted for one-tenth of the global market share and is a slow-growing market for whiskey. Asia-Pacific is the fastest growing market for whiskey production & consumption. The regional whiskey market is largely supported by the high adoption rate of western culture and lifestyle, large population, and the growing middle-class households. China, Japan, and India are the big markets in this region. India is the largest whiskey consumer in the Asia-Pacific region.

Competitive Landscape


Reasons to Purchase this Report
  • Analyzing outlook of the market with the recent trends and Porters five forces analysis
  • Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
  • 3 months analyst support along with the Market Estimate sheet in excel.
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Note: Product cover images may vary from those shown
2 of 4


  • Bacardi Ltd
  • Brown Forman
  • Diageo John Distilleries
  • La Martiniquaise
  • Red Brick Brewing Company
  • United Spirits Ltd
  • MORE
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions

2. Market Insights
2.1 Market Overview
2.2 Market Trends
2.3 Industry Attractiveness – Porters Five Forces Analysis
2.3.1 Bargaining Power of Suppliers
2.3.2 Bargaining Power of Consumers
2.3.3 Threat of New Entrants
2.3.4 Threat of Substitute Products and Services
2.3.5 Degree of Competition

3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities

4. Market Segmentation
4.1 By Product Type
4.1.1 Malt Whiskey
4.1.2 Grain Whiskey
4.1.3 Rye Whiskey
4.1.4 Corn Whiskey
4.1.5 Blended Whiskey
4.1.6 Others
4.2 By Quality
4.2.1 Premium
4.2.2 High End Premium
4.2.3 Super Premium

5. Regional Market Analysis
5.1 North America
5.1.1 US
5.1.2 Canada
5.1.3 Mexico
5.1.4 Rest of North America
5.2 Europe
5.2.1 Spain
5.2.2 UK
5.2.3 France
5.2.4 Germany
5.2.5 Russia
5.2.6 Italy
5.2.7 Rest of Europe
5.3 Asia-Pacific
5.3.1 China
5.3.2 India
5.3.3 Japan
5.3.4 Australia
5.3.5 Rest of Asia-Pacific
5.4 South America
5.4.1 Brazil
5.4.2 Argentina
5.4.3 Rest of South America
5.5 Africa
5.5.1 South Africa
5.5.2 Rest of Africa

6. Competitive Landscape
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis

7. Company Profiles
7.1 Diageo
7.2 Bacardi Ltd
7.3 Brown Forman
7.4 Beam Suntory
7.5 John Distilleries
7.6 Johnnie Walker
7.7 Red Brick Brewing Company
7.8 Chivas Brothers
7.9 William Grant & Sons
7.10 United Spirits Ltd
7.11 The Edrington Group
7.12 Bacardi Ltd
7.13 La Martiniquaise
7.14 Allied Blenders & Distillers
7.15 Pernod Ricard SA

8. Appendix
8.1 Disclaimer
Note: Product cover images may vary from those shown
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  • Allied Blenders & Distillers
  • Bacardi Ltd
  • Beam Suntory
  • Brown Forman
  • Chivas Brothers
  • Diageo John Distilleries
  • Johnnie Walker
  • La Martiniquaise
  • Pernod Ricard SA
  • Red Brick Brewing Company
  • The Edrington Group
  • United Spirits Ltd
  • William Grant & Sons
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown