GCC Smoothies Market - Growth, Trends, and Forecast (2018 - 2023)

Market Insight

Smoothies are among the fastest-growing segments in the beverages market, currently. They constitute the top of the line premium product range in NCSD (Non-Carbonated Soft Drinks) division. Smoothies are usually prepared with juice, fresh fruit, as well as, other ingredients like yogurt, milk, almond milk, coconut milk, sherbet, etc. The smoothie market segment is flourishing in the developed, as well as, emerging markets. In recent years, fruit-based smoothies have gained a phenomenal popularity across the GCC region. The smoothies market in Saudi Arabia is expected to register a CAGR of 6.5% during the forecast period.

Market Dynamics

The major driver of the market is the adoption of a healthy way of living and changing lifestyles of the population. Moreover, the consumption habits of people, nowadays, includes meal skipping and using other snack foods as substitutes. The carbohydrate intake, when smoothies made without sugar, is very less, thus, the reason most gym trainers recommend it to people wanting to lose weight. However, there are people who like smoothies simply because of their taste and not for their health benefits and prefer them over other soft drinks. The hot climate of GCC is another driver for the sector.Hence, smoothies are perfect meal replacement food products, as they are healthier than other snack options, taste good and offer convenience and portability.

The major restraint for the smoothie market is the price that is very high, as compared to other soft drinks and juices, and some of the people find it difficult to buy from special smoothie outlets, juice bars or fast food joints. In the GCC countries this is a bigger issue which is availability of exotic fruits and fresh produce used to prepare smoothies. So smoothies are available in limited varieties.
Certainly the concept of smoothies will take time to reach the complete population.

With more and more people following healthy lifestyles there are many opportunities in the smoothie market. Moreover, the market is new as compared to other food and drinks market and a very few established players are present in the market. The peak of the sector is yet to be reached, hence, a new company can easily find its place in the market. Packaging is one area which has a lot of scope for improvement. Thus, companies with good packaging ideas can experience instant success in the market. Smoothies are not made by a single process and innovation in this sector would be highly appreciated.

Competitive Landscape

Major players – BOLTHOUSE FARMS, COCA COLA, DR. SMOOTHIES, ORGANIC PRESS and PEPSICO, among others.

Reasons to Purchase this Report

• Analyzing outlook of the market with the recent trends and Porters five forces analysis


• Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come


• Market segmentation analysis, including qualitative & quantitative research incorporating the impact of economic & non-economic aspects


• Regional and Country level analysis integrating the demand and supply forces that are influencing the growth of the market


• Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years


• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players


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