The global flavored milk market was valued at around 48 billion USD in 2015 and is expected to grow at a CAGR of more than 4.4% during the forecast period of 2018-2023. China Mengniu Dairy, one of the key vendors in the global flavored milk market, produces an estimated 8.68 million tons, annually.
Unscheduled eating habits, due to busy lifestyles, increases the demand for convenience foods, which is a key driver of the flavored milk market. The rising health consciousness of consumers also helps the growth of this market, as flavored milk contains many nutrients like calcium, potassium, and magnesium. Urbanization is another major driver of this market, as the increasing per capita income, along with changing consumer preferences, boosts the demand for flavored milk. However, substitutes like soft drinks and plant protein drinks pose a major threat to the market. Innovation helps the fight against the substitutes market, hence, vendors are introducing new flavors to attract customers.
The global flavored milk market has been segmented by packaging, distribution and geography. By packaging, the market is segmented into carton,pet bottles and others. On the basis of distribution channel, sale of flavoured milk is made through hypermarket/supermarket, convenience stores, online channel, specialist retailer and others.
The global flavored milk market has been geographically segmented into North America, Europe, South America, Africa and Asia-Pacific. The Asia-Pacific region leads the global flavored milk market with more than 60% share, regarding revenue, followed by North America. The market is expected to grow further in Asia-Pacific, due to high milk production in the region. Urbanization and an increase in the population also support the growth of this market. China takes the largest market share, regarding revenue, followed by the U.S and India. However, the market is expected to grow at a steady pace in South America and parts of Asia.
Flavored milk is the worlds second most popular liquid dairy product, after white milk. Vendors compete for innovation, pricing, and distribution. To remain competitive in the market, vendors are investing heavily in research and development. Product innovation, regarding new variants of flavors and attractive packaging, helps to capture consumer interest leading to higher consumption.
MAJOR PLAYERS - AMUL, CHINA MENGNIU DAIRY, DAIRY FARMERS OF AMERICA, DEAN FOODS, FRIESLANDCAMPINA, GROUPE DANONE, GRUPO LALA, LAND O LAKES, MORINAGA MILK INDUSTRY, NESTLE and YILI GROUP, among others.
Reasons to Purchase this Report
- Analyzing outlook of the market with the recent trends and Porters five forces analysis
- Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
- Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
- 3 months analyst support along with the Market Estimate sheet in excel.
This report can be customized to meet your requirements. Please connect with our Customer Service team, who will ensure you get a report that suits your needs.
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions
2. Market Insights
2.1 Market Overview
2.2 Market Trends
2.3 Industry Attractiveness – Porters Five Forces Analysis
2.3.1 Bargaining Power of Suppliers
2.3.2 Bargaining Power of Consumers
2.3.3 Threat of New Entrants
2.3.4 Threat of Substitute Products and Services
2.3.5 Degree of Competition
3. Market Dynamics
3.1.1 Preferred Beverage Option for Children and Teenagers
3.1.2 Perception of Flavored Milk as a Healthy and Tasty Option over Unhealthy Beverages
3.2.1 Availability of Substitute Products
3.3.1 Premiumization of Flavored Milk Drinks
3.3.2 Increasing Demand in Developing Countries
4. Market Segmentation
4.1 By Packaging
4.1.2 Pet Bottle
4.2 By Distribution Channel
4.2.2 Convenience Store
4.2.3 Online Channel
4.2.4 Specialist Retailer
5. Regional Market Analysis
5.1 North America
5.1.4 Rest of North America
5.2.7 Rest of Europe
5.3.5 Rest of Asia-Pacific
5.4 South America
5.4.3 Rest of South America
5.5.1 South Africa
5.5.2 Rest of Africa
6. Competitive Landscape
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
7. Company Profiles
7.3 Yili Group
7.4 China Mengniu Dairy
7.5 Dairy Farmers of America
7.6 Groupe Danone
7.7 Dean Foods
7.9 Grupo Lala
7.10 Land O Lakes
7.11 Morinaga Milk Industry