Asia-Pacific Sports Drink Market - Growth, Trends, and Forecast (2019 - 2024)

Market Overview

Asia-Pacific Sports Drink Market is forecasted to grow at a CAGR of 9.6% during the forecast period (2019-2024).

• Beverage companies in the Asia-Pacific region are concentrating on increasing the demand for their sports drink segments, with the help of various endorsements through popular athletes and celebrities, promotional campaigns in fests and events, among others. Further, the sports drink companies are observed as carrying out major developments in their products and focusing on the healthier aspect of the drink.
• The Asia-Pacific sports drink market is yet to reach its actual potential, as the popularity of the product is still low among the consumers in many of the countries.

Scope of the Report

The scope of Asia-Pacific Sports Drink Market is segmented by Distribution Channels into Supermarkets/Hypermarkets, Convenience stores, Online retail channels, and Other distribution channels.

Key Market Trends

Growing Popularity For Fitness Management Programs

With the growing popularity of fitness programs and increased emphasis on healthy lifestyle, the consumption of sports drink is observed to rise substantially as it helps to rehydrate the body. For instance, Singapore hosts more than 100 local and international sporting events in a year, which includes marathons, triathlons, and world championship finals. Convenience in the consumption of sports drinks, such as ready-to-drink products with recognizable ingredients and advanced formulation, is the key to success for the developing landscape in the region. Additionally, companies are observed organizing several fitness programs themselves, like marathons, to promote their sports drinks. For instance, Coca-Cola organized its LONG RUN 2018 marathon in the Maldives.

India is the fastest growing market

The concept of sports drinks is relatively new to Indian consumers, but with the gradual increase in its awareness and availability, the sports drinks industry has witnessed a high growth rate, in terms of both value and volume, in the recent past. The reason for the increasing demand for sports drink is due to the presence of products in small and independent convenience stores. Pepsico Inc. is one of the key players in the sports drinks market, with a considerable consumer base in the country. The company’s strong position can be attributed to its flagship brand, Gatorade, which is now used interchangeably with sports drinks in India, owing to its first-mover advantage. Overall, the Indian sports drink market provides lucrative opportunities for potential players, driven by new product innovations and emerging fitness trends.

Competitive Landscape

Asia-Pacific Sports Drink Market includes the company profiles of AJE Group, PepSico Inc, Asociación Familiar Mulliez, Lucozade Ribena Suntory Limited, Staminade, Otsuka Pharmaceutical Co. Ltd, Pure Sports Nutrition and The Coca-Cola Company. April 2019 - Coca-Cola company has announced that it is set to launch its Sports drink Powerade in India to compete with Pepsico Gatorade sports drink. Powerade is currently available in India through imports and the company is planning to launch locally made version in India.


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