The Asia-Pacific sports drink market is expected to register at a CAGR of 9.6% during the forecast period, owing to the growth in the number of fitness management programs and increased awareness about the nutritional value of sports drinks.
With the increasing urbanization and increasing awareness amongst the consumers of the importance of health, sports drink market in developing regions, like Asia-Pacific is surging and is expected to offer immense growth opportunities. In Asia Pacific region, many sports activities are attracting the interest of middle aged and geriatric population. People are getting more involved in recreational activities and are also getting aware about the importance of nutrition, which is a major factor for the escalation of the sports drink market.
The Asia-Pacific sports drink market is expected to surge, owing to an increasing percentage of urbanization and growth in the number of fitness centers across the countries, like India and China. The surging demand for natural sweeteners is also expected to drive the growth of the sports drink market in Asia-Pacific, owing to the no or low content of calories in the sweeteners used in the tailoring of the sports drink by the manufacturers in the regional market.
The key trend observed in the Asia-Pacific sports drink market include the inclusion of new sports drink flavors and emerging concept of nutrient timing. The sports drink manufacturers in the region have also offering their products in attractive new flavors, like strawberry, cream, lime, or cucumber with which the manufacturers are expecting a positive response from the consumers.
Sports drinks are segmented into isotonic (fluid, electrolytes and 6 to 8% carbohydrate), hypotonic (fluids, electrolytes and a low level of carbohydrate), and hypertonic (high level of carbohydrate). The sports drinks market is also segmented on the basis of distribution channels and packaging.
The sports drink market in Asia-Pacific region cover major countries, like China, India, Japan, Australia, and rest of the region. Japan is estimated to be the highest revenue generating country in Asia-Pacific sport drink market owing to the decreased leisure time with the population. Australia is expected to account for the largest share of the overall sales of sports drinks due to a relatively higher percentage of obese population in the country. China and India are expected to register a notable growth during the forecast period (2018 - 2023).
Asia-Pacific is the largest market in terms of revenue and total consumption, accounting for 33% market share. It is also the fastest growing market for bottled water, covering more than one-thirds of the market demand, supported by the large population, high demand, untapped market and demography, and rapid urbanization. As a result, there is business expansion by almost all the big players in the market. Led by China and India, Asia-Pacific is expected to register the highest CAGR during the forecast period. Europe is the second largest market, with 28% market share. Other regions like North America, South America, and Africa have a significant share of the bottled water market. North America is a saturated market with steady demand and the highest per capita bottled water consumption currently. U.S. bottled water market has hit an historic high point in 2015, when volume exceeded 11.7 billion gallons.
- January 2018 – Food & beverages maker PepsiCo entered into a strategic partnership with Varun Beverages, which will sell and distribute its products in North and East India
- October 2017 – PepsiCo launched energy drink Sting, one of its global brands across organized retail outlets in India
Major players – AJE GROUP, FRASER & NEAVE HOLDINGS BHD, LUCOZADE, OTSUKA PHARMACEUTICAL CO. LTD, PACIFICHEALTH LABORATORIES INC., PEPSICO INC., RHINO SUPPLEMENTS PTY LTD, STAMINADE, THE COCA-COLA COMPANY and TU ME BEVERAGE COMPANY, among others.
Reasons to Purchase this Report
- Analyzing outlook of the market with the recent trends and Porters five forces analysis
- Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
- Market segmentation analysis, including qualitative & quantitative research incorporating the impact of economic & non-economic aspects
- Regional and Country level analysis integrating the demand and supply forces that are influencing the growth of the market
- Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
- 3-month analyst support, along with the Market Estimate sheet (in excel)
This report can be customized to meet your requirements. Please connect with our Customer Service team, who will ensure you to get a report that suits your needs.
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions
2. Market Insights
2.1 Market Overview
2.2 Market Trends
2.3 Industry Attractiveness – Porters Five Forces Analysis
2.3.1 Bargaining Power of Suppliers
2.3.2 Bargaining Power of Consumers
2.3.3 Threat of New Entrants
2.3.4 Threat of Substitute Products and Services
2.3.5 Degree of Competition
3. Market Dynamics
3.1.1 Increased Consumer Awareness about Nutritional Drinks
3.1.2 Growing Popularity of Fitness Management Programs
3.2.1 Health Risk Associated With Highly Caffeinated and Sugary Sports Drinks
3.3.1 Inclination Toward Natural Ingredient-based Sports Drinks
4. Market Segmentation
4.1 By Type
4.2 By Packaging
4.2.2 PET Bottle
4.3 By Distribution Channel
4.3.2 Convenience Store
4.3.4 Online Channel
5. Regional Market Analysis
5.1.5 Rest of Asia-Pacific
6. Competitive Landscape
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
7. Company Profiles
7.1 Fraser & Neave Holdings BHD
7.2 AJE Group
7.3 Rhino Supplements PTY LTD
7.4 PepsiCo Inc.
7.5 The Coca-Cola Company
7.6 PacificHealth Laboratories Inc.
7.9 Otsuka Pharmaceutical Co. Ltd
* List not Exhaustive