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Sunglasses in Romania

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    Report

  • 16 Pages
  • June 2023
  • Region: Romania
  • Euromonitor International
  • ID: 4604449
When selecting a pair of sunglasses, the brand is one of the most important factors that consumers consider. In Romania, esteemed brands like Polaroid and Ray-Ban hold significant appeal, particularly for individuals who strongly consider their social image and reputation. These brands have gained substantial popularity among Romanians, who value the association with prestigious and well-known names in the eyewear industry.

The analyst's Sunglasses in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sunglasses market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SUNGLASSES IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Prestige brands and vintage fashion shapes sales on the sunglasses landscape
  • A desire for fashionable designs remains, despite increasing demand for protection
  • Fast fashion brands, including Shein, fuel the growth of sunglasses through e-commerce
PROSPECTS AND OPPORTUNITIES
  • A strong performance is driven by increased time spent outside of the household
  • Private label drives growth as the economic landscape shapes buying habits
  • Social media and e-commerce become key drivers of growth for sunglasses
CATEGORY DATA
  • Table 1 Sales of Sunglasses: Volume 2018-2023
  • Table 2 Sales of Sunglasses: Value 2018-2023
  • Table 3 Sales of Sunglasses: % Volume Growth 2018-2023
  • Table 4 Sales of Sunglasses: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Sunglasses: % Value 2018-2022
  • Table 6 LBN Brand Shares of Sunglasses: % Value 2019-2022
  • Table 7 Distribution of Sunglasses by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Sunglasses: Volume 2023-2028
  • Table 9 Forecast Sales of Sunglasses: Value 2023-2028
  • Table 10 Forecast Sales of Sunglasses: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Sunglasses: % Value Growth 2023-2028
EYEWEAR IN ROMANIA
EXECUTIVE SUMMARY
  • Eyewear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for eyewear?
MARKET DATA
  • Table 12 Sales of Eyewear by Category: Volume 2018-2023
  • Table 13 Sales of Eyewear by Category: Value 2018-2023
  • Table 14 Sales of Eyewear by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Eyewear by Category: % Value Growth 2018-2023
  • Table 16 NBO Company Shares of Eyewear: % Value 2018-2022
  • Table 17 LBN Brand Shares of Eyewear: % Value 2019-2022
  • Table 18 Distribution of Eyewear by Format: % Value 2018-2023
  • Table 19 Forecast Sales of Eyewear by Category: Volume 2023-2028
  • Table 20 Forecast Sales of Eyewear by Category: Value 2023-2028
  • Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2023-2028
  • Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources