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Sunglasses in Germany

  • ID: 4604454
  • Report
  • August 2019
  • Region: Germany
  • 14 pages
  • Euromonitor International
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Significant numbers of consumers buying sunglasses in Germany are mainly driven by fashion reasons, as people, especially youngsters, perceive sunglasses as a fashionable accessory rather than an item that protects their eyes from harmful UV light. For fashion brands such as Ray-Ban, Calvin Klein or Diesel, consumers wear these sunglasses brands as a reflection of their personality and to make a fashion statement.

The author's Sunglasses in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sunglasses market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Sunglasses in Germany

List of Contents and Tables
Headlines
Prospects
Perception of Sunglasses As A Fashion Accessory Ensures Steady Demand
Bolder Designs Alongside Subtle Colours
Customisation and Convenience Are Key Factors
Competitive Landscape
Luxottica Leads Sunglasses With the Ray-ban Brand
Foreign Brands Dominate
Kering and Balenciaga Agree on Partnership
Category Data
Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 Forecast Sales of Sunglasses: Volume 2019-2024
Table 9 Forecast Sales of Sunglasses: Value 2019-2024
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sunglasses: % Value Growth 2019-2024
Executive Summary
Eyewear Market Propped Up by Fashion Trends
Demand Is Becoming Polarised
Eyewear Industry Very Much A Local One in Germany
Eyewear Market Divided Mainly Into Optical Shops and Internet Retailing
More Diverse Product Offerings Expected in the Future
Market Data
Table 12 Sales of Eyewear by Category: Volume 2014-2019
Table 13 Sales of Eyewear by Category: Value 2014-2019
Table 14 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 15 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Eyewear: % Value 2014-2018
Table 17 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 18 Distribution of Eyewear by Format: % Value 2014-2019
Table 19 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 20 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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