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Sunglasses in China

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    Report

  • 16 Pages
  • May 2023
  • Region: China
  • Euromonitor International
  • ID: 4604467
After high double-digit declines in 2022, demand for sunglasses is improving in 2023 but will struggle to return to pre-pandemic levels over the year. With the end of China’s “zero-Covid” policy, both supply chains and sales activity for sunglasses are returning to normal, releasing demand that could not be met in 2022, while the recovery of outdoor sports and travel activities, in addition to the premiumisation trend, are further contributing to an upturn in sales of sunglasses.

The Sunglasses in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sunglasses market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

SUNGLASSES IN CHINA
KEY DATA FINDINGS
  • 2023 DEVELOPMENTS
  • Demand for sunglasses rebounds but remains below pre-pandemic levels
  • Continuing trend of price polarisation
  • Despite share loss, e-commerce records positive sales growth
PROSPECTS AND OPPORTUNITIES
  • Further education needed for sunglasses to develop further
  • Bolder use of colour and shape
CATEGORY DATA
  • Table 1 Sales of Sunglasses: Volume 2018-2023
  • Table 2 Sales of Sunglasses: Value 2018-2023
  • Table 3 Sales of Sunglasses: % Volume Growth 2018-2023
  • Table 4 Sales of Sunglasses: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Sunglasses: % Value 2018-2022
  • Table 6 LBN Brand Shares of Sunglasses: % Value 2019-2022
  • Table 7 Distribution of Sunglasses by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Sunglasses: Volume 2023-2028
  • Table 9 Forecast Sales of Sunglasses: Value 2023-2028
  • Table 10 Forecast Sales of Sunglasses: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Sunglasses: % Value Growth 2023-2028
EYEWEAR IN CHINA
EXECUTIVE SUMMARY
  • Eyewear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for eyewear?
MARKET DATA
  • Table 12 Sales of Eyewear by Category: Volume 2018-2023
  • Table 13 Sales of Eyewear by Category: Value 2018-2023
  • Table 14 Sales of Eyewear by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Eyewear by Category: % Value Growth 2018-2023
  • Table 16 NBO Company Shares of Eyewear: % Value 2018-2022
  • Table 17 LBN Brand Shares of Eyewear: % Value 2019-2022
  • Table 18 Distribution of Eyewear by Format: % Value 2018-2023
  • Table 19 Forecast Sales of Eyewear by Category: Volume 2023-2028
  • Table 20 Forecast Sales of Eyewear by Category: Value 2023-2028
  • Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2023-2028
  • Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources