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Sunglasses in the US

  • ID: 4604472
  • Report
  • August 2020
  • Region: United States
  • 20 pages
  • Euromonitor International
Sunglasses will deliver the weakest performance within eyewear in 2020, as closed stores, travel restrictions and economic constraints deliver a triple-blow to the fashion-led category. Months of store closures across the US amid lockdowns to curb the spread of the virus prevented consumers from trying on sunglasses, which many want to do prior to purchasing.

The Sunglasses in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sunglasses market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
Key Data Findings

2020 Impact
  • Lockdown restrictions deliver a sharp blow to sunglasses
  • Outdoor brands meet demand for sustainable materials
  • Eyewear groups look towards mergers and acquisitions as licences are lost
Recovery and Opportunities
  • Positive growth expected, but a return to pre-COVID-19 sales levels still some way off
  • Tech adoption to benefit from digital device use during quarantines
  • While store-based channels still dominate, e-commerce will continue to record strong growth
Category Data
  • Table 1 Sales of Sunglasses: Volume 2015-2020
  • Table 2 Sales of Sunglasses: Value 2015-2020
  • Table 3 Sales of Sunglasses: % Volume Growth 2015-2020
  • Table 4 Sales of Sunglasses: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Sunglasses: % Value 2015-2019
  • Table 6 LBN Brand Shares of Sunglasses: % Value 2016-2019
  • Table 7 Distribution of Sunglasses by Format: % Value 2015-2020
  • Table 8 Forecast Sales of Sunglasses: Volume 2020-2025
  • Table 9 Forecast Sales of Sunglasses: Value 2020-2025
  • Table 10 Forecast Sales of Sunglasses: % Volume Growth 2020-2025
  • Table 11 Forecast Sales of Sunglasses: % Value Growth 2020-2025
Executive Summary
  • COVID-19 impact on eyewear
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for eyewear?
Market Data
  • Table 12 Sales of Eyewear by Category: Volume 2015-2020
  • Table 13 Sales of Eyewear by Category: Value 2015-2020
  • Table 14 Sales of Eyewear by Category: % Volume Growth 2015-2020
  • Table 15 Sales of Eyewear by Category: % Value Growth 2015-2020
  • Table 16 NBO Company Shares of Eyewear: % Value 2015-2019
  • Table 17 LBN Brand Shares of Eyewear: % Value 2016-2019
  • Table 18 Distribution of Eyewear by Format: % Value 2015-2020
  • Table 19 Forecast Sales of Eyewear by Category: Volume 2020-2025
  • Table 20 Forecast Sales of Eyewear by Category: Value 2020-2025
  • Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2020-2025
  • Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2020-2025
Disclaimer

Global Macroeconomic Environment

Global Industry Environment

Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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