+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Success Case Study: Kylie Cosmetics Lip Kit - How Leveraging Social Media has Created a Billion Dollar Cosmetics Company

  • ID: 4605688
  • Report
  • June 2018
  • Region: Global
  • 18 pages
  • GlobalData
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

1 of 3

FEATURED COMPANIES

Success Case Study: Kylie Cosmetics Lip Kit - How leveraging social media has created a billion dollar cosmetics company

Summary

This report is part of the author's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. Kylie Cosmetics became one of the fastest-growing beauty brand by leveraging social media platforms to drive product popularity and consumer demand.

Launched back in November 2015 by celebrity Kylie Jenner, Kylie Cosmetics became one of the fastest-growing beauty brands through the sole use of social media marketing strategies. The brand, which started off with selling lip kits, has expanded its product portfolio to eye shadows, blushes, and tools, and is set to become a billion-dollar beauty brand.

Scope
  • Brands can use social media to build brand engagement by generating product demand through creating exclusive, on-trend, and easy-to-relate to digital content.
  • Develop products that create a sense of exclusivity by offering limited-edition products
  • Create engaging and easy-to-consume social media content that helps generate brand popularity.
  • Target social-media-savvy consumers who discover, follow, and purchase beauty products on social media.
  • Market products as premium through high-quality ingredients, stand-out packaging, and unique and unusual product designs.
  • Leverage celebrity status and popularity to develop consumer engagement and drive direct online conversations with target audience.
Reasons to buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

1. Introduction
2. What?
3. Why?
4. Take-Outs
5. Appendix
Note: Product cover images may vary from those shown
3 of 3
  • Kylie Cosmetics
Note: Product cover images may vary from those shown
Adroll
adroll