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Kombucha Market Size, Share & Trends Analysis Report by Product (Conventional, Hard), by Distribution Channel (On-trade, Off-trade), by Region, and Segment Forecasts, 2022-2030

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  • 80 Pages
  • July 2022
  • Region: Global
  • Grand View Research
  • ID: 4613440
Description Jump to:
The global kombucha market size is expected to reach USD 9.70 billion by 2030. Furthermore, the market is expected to expand at a 15.6% CAGR from 2022 to 2030. The market has reported rapid growth in recent years and has caught consumers’ attention recently, as kombucha is considered to be a functional beverage. Growing consumer awareness of functional beverages has escalated the demand for kombucha. The product has grown into a commercial product in the U.S. and several companies are producing it, and the variety of kombuchas is increasing rapidly.

Kombucha has gained immense popularity in recent times due to various associated health benefits. The therapeutic effects of this beverage are thought to be derived from its chemical composition, mainly the polyphenols and secondary metabolites, which are produced during fermentation. Kombucha is considered a potential beverage and has replaced the consumption of carbonated beverages due to its possession of health benefits and therapeutic properties. The product has gained popularity in the U.S., China, Russia, Germany, and the Middle Eastern countries, and is produced on a large scale for consumption.

The conventional kombucha segment accounted for the dominant share of the global revenue in 2021. The growing availability of conventional kombucha in flavors of fruits and herbs, such as ginger, lemon, blueberry, raspberry, strawberry, lime, mint, and mango, is driving the product demand. With the current trend of growing cannabidiol (CBD) application in the U.S. food industry, some market players are launching CBD-infused kombucha in the market, thus driving the product demand.

The off-trade segment is expected to grow with a higher CAGR during the forecast period. Several brands are using proprietary filtration and encapsulation technologies that allow probiotic bacteria to survive pasteurization and survive at room temperatures, to make it suitable for kombucha to be kept on non-refrigerated shelves in supermarkets. These technologies are being employed by non-alcoholic (less than 5% alcohol) and alcoholic kombuchas like Flying Embers to make products sustain for a more extended period.

The market for kombucha is highly competitive and dominated by large multinational manufacturing companies. These companies face intense competition, especially from the top players in the kombucha industry, as they have a large consumer base, strong brand recognition, and vast distribution networks.

Kombucha Market Report Highlights

  • North America held the largest regional share and is expected to advance at a CAGR of 15.9% through 2030, as regional consumers are consuming kombucha in order to boost immunity, increase energy, improve gastrointestinal (GI), joint health & liver functions, and lower blood pressure and cholesterol
  • The hard kombucha segment is expected to advance at a higher CAGR during the forecast period, as they are preferred by consumers who enjoy non-alcoholic beverages such as premium crafted cocktails with low-ABV content
  • The on-trade segment accounted for a larger share of the global revenue in 2021, owing to the increasing consumption of kombucha in classic cocktails through premium bars, cafés, restaurants, and hotels


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Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Distribution Channel Outlook
2.4. Regional Outlook
2.5. Competitive Insights
Chapter 3. Kombucha Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter’s
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Kombucha Market
3.7. Market Entry Strategies
3.8. Impact of COVID-19 on the Kombucha Market
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Kombucha Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2021 & 2030
5.2. Conventional
5.2.1. Conventional kombucha market estimates and forecast, 2017 - 2030 (USD Million)
5.3. Hard
5.3.1. Hard kombucha market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 6. Kombucha Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
6.2. On-trade
6.2.1. Kombucha market estimates and forecast, through on-trade channel, 2017 - 2030 (USD Million)
6.3. Off-trade
6.3.1. Kombucha market estimates and forecast, through off-trade channel, 2017 - 2030 (USD Million)
Chapter 7. Kombucha Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2021 & 2030
7.2. North America
7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.2.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.2.4. U.S.
7.2.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.2.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.2.5. Canada
7.2.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.2.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.2.6. Mexico
7.2.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.2.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.3.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3.4. Germany
7.3.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.3.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3.5. U.K.
7.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.3.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3.6. France
7.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.3.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3.7. The Netherlands
7.3.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.7.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.3.7.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3.8. Switzerland
7.3.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.8.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.3.8.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.4.4. China
7.4.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.4.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.4.5. India
7.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.4.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.4.6. Japan
7.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.4.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.4.7. Australia
7.4.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.7.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.4.7.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.5. Central & South America
7.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.5.4. Brazil
7.5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.5.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.5.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.5.5. Argentina
7.5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.5.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.5.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.6. Middle East & Africa
7.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.6.4. UAE
7.6.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.6.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.6.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.6.5. South Africa
7.6.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.6.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.6.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Chapter 8. Competitive Analysis
8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
8.3.1. Key company market share analysis, 2021
Chapter 9. Company Profiles
9.1. GT’s Living Food
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Strategic Initiatives
9.2. København Kombucha
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.2.4. Strategic Initiatives
9.3. Remedy Drinks
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Product Benchmarking
9.3.4. Strategic Initiatives
9.4. GO Kombucha
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Product Benchmarking
9.4.4. Strategic Initiatives
9.5. Læsk
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.5.4. Strategic Initiatives
9.6. Lo Bros.
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Product Benchmarking
9.6.4. Strategic Initiatives
9.7. VIGO KOMBUCHA
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Product Benchmarking
9.7.4. Strategic Initiatives
9.8. Brothers and sisters
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Product Benchmarking
9.8.4. Strategic Initiatives
9.9. BB Kombucha
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Product Benchmarking
9.9.4. Strategic Initiatives
9.10. MOMO KOMBUCHA
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Product Benchmarking
9.10.4. Strategic Initiatives
9.11. Real Kombucha
9.11.1. Company Overview
9.11.2. Financial Performance
9.11.3. Product Benchmarking
9.11.4. Strategic Initiatives
9.12. Equinox Kombucha
9.12.1. Company Overview
9.12.2. Financial Performance
9.12.3. Product Benchmarking
9.12.4. Strategic Initiatives
List of Tables
Table 1 Kombucha market-Key market driver analysis
Table 2 Kombucha market-Key market restraint analysis
Table 3 Kombucha market estimates and forecast, 2017-2030 (USD Million)
Table 4 Kombucha market revenue estimates and forecast by product, 2017-2030 (USD Million)
Table 5 Kombucha market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
Table 6 North America kombucha market estimates and forecast, 2017-2030, (USD Million
Table 7 North America kombucha market estimates and forecast, by product, 2017-2030 (USD Million)
Table 8 North America kombucha market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Table 9 U.S. kombucha market estimates and forecast, 2017-2030 (USD Million)
Table 10 U.S. kombucha market estimates and forecast, by product, 2017-2030 (USD Million)
Table 11 U.S. kombucha market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Table 12 Canada kombucha market estimates and forecast, 2017-2030 (USD Million)
Table 13 Canada kombucha market estimates and forecast, by product, 2017-2030 (USD Million)
Table 14 Canada kombucha market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Table 15 Mexico kombucha market estimates and forecast, 2017-2030 (USD Million)
Table 16 Mexico kombucha market estimates and forecast, by product, 2017-2030 (USD Million)
Table 17 Mexico kombucha market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Table 18 Europe kombucha market estimates and forecast, 2017-2030 (USD Million)
Table 19 Europe kombucha market estimates and forecast, by product, 2017-2030 (USD Million)
Table 20 Europe kombucha market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Table 21 Germany kombucha market estimates and forecast, 2017-2030 (USD Million)
Table 22 Germany kombucha market estimates and forecast, by product, 2017-2030 (USD Million)
Table 23 Germany kombucha market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Table 24 U.K. kombucha market estimates and forecast, 2017-2030 (USD Million)
Table 25 U.K. kombucha market estimates and forecast, by product, 2017-2030 (USD Million)
Table 26 U.K. kombucha market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Table 27 France kombucha market estimates and forecast, 2017-2030 (USD Million)
Table 28 France kombucha market estimates and forecast, by product, 2017-2030 (USD Million)
Table 29 France kombucha market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Table 30 Netherlands kombucha market estimates and forecast, 2017-2030 (USD Million)
Table 31 Netherlands kombucha market estimates and forecast, by product, 2017-2030 (USD Million)
Table 32 Netherlands kombucha market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Table 33 Switzerland kombucha market estimates and forecast, 2017-2030 (USD Million)
Table 34 Switzerland kombucha market estimates and forecast, by product, 2017-2030 (USD Million)
Table 35 Switzerland kombucha market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Table 36 Asia Pacific kombucha market estimates and forecast, 2017-2030 (USD Million)
Table 37 Asia Pacific kombucha market estimates and forecast, by product, 2017-2030 (USD Million)
Table 38 Asia Pacific kombucha market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Table 39 China kombucha market estimates and forecast, 2017-2030 (USD Million)
Table 40 China kombucha market estimates and forecast, by product, 2017-2030 (USD Million)
Table 41 China kombucha market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Table 42 India kombucha market estimates and forecast, 2017-2030 (USD Million)
Table 43 India kombucha market estimates and forecast, by product, 2017-2030 (USD Million)
Table 44 India kombucha market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Table 45 Japan kombucha market estimates and forecast, 2017-2030 (USD Million)
Table 46 Japan kombucha market estimates and forecast, by product, 2017-2030 (USD Million)
Table 47 Japan kombucha market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Table 48 Australia kombucha market estimates and forecast, 2017-2030 (USD Million)
Table 49 Australia kombucha market estimates and forecast, by product, 2017-2030 (USD Million)
Table 50 Australia kombucha market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Table 51 Central & South America kombucha market estimates and forecast, 2017-2030 (USD Million)
Table 52 Central & South America kombucha market estimates and forecast, by product, 2017-2030 (USD Million)
Table 53 Central & South America kombucha market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Table 54 Brazil kombucha market estimates and forecast, 2017-2030 (USD Million)
Table 55 Brazil kombucha market estimates and forecast, by product, 2017-2030 (USD Million)
Table 56 Brazil kombucha market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Table 57 Argentina kombucha market estimates and forecast, 2017-2030 (USD Million)
Table 58 Argentina kombucha market estimates and forecast, by product, 2017-2030 (USD Million)
Table 59 Argentina kombucha market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Table 60 Middle East & Africa kombucha market estimates and forecast, 2017-2030 (USD Million)
Table 61 Middle East & Africa kombucha market estimates and forecast, by product, 2017-2030 (USD Million)
Table 62 Middle East & Africa kombucha market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Table 63 UAE kombucha market estimates and forecast, 2017-2030 (USD Million)
Table 64 UAE kombucha market estimates and forecast, by product, 2017-2030 (USD Million)
Table 65 UAE kombucha market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Table 66 South Africa kombucha market estimates and forecast, 2017-2030 (USD Million)
Table 67 South Africa kombucha market estimates and forecast, by product, 2017-2030 (USD Million)
Table 68 South Africa kombucha market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Table 69 Company categorization
List of Figures
Fig. 1 Kombucha market snapshot
Fig. 2 Kombucha market segmentation & scope
Fig. 3 Kombucha market penetration & growth prospect mapping
Fig. 4 Kombucha market value chain analysis
Fig. 5 Kombucha market dynamics
Fig. 6 Kombucha market Porter's analysis
Fig. 7 Kombucha market: Product movement analysis
Fig. 8 Kombucha market: Distribution channel movement analysis
Fig. 9 Kombucha market: Regional movement analysis

Companies Mentioned

  • GT’s Living Food
  • København Kombucha
  • Remedy Drinks
  • GO Kombucha
  • Læsk
  • Lo Bros.
  • VIGO KOMBUCHA
  • Brothers and sisters
  • BB Kombucha
  • MOMO KOMBUCHA
  • Real Kombucha
  • Equinox Kombucha

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