The Kombucha Market was valued at USD 4.26 Billion in 2024, and is projected to reach USD 9.09 Billion by 2030, rising at a CAGR of 13.50%. The market has reported rapid growth in recent years and has caught consumers’ attention recently, as kombucha is considered to be a functional beverage. Growing consumer awareness of functional beverages has escalated the demand for kombucha. The product has grown into a commercial product in the U.S. and several companies are producing it, and the variety of kombuchas is increasing rapidly.
Kombucha has gained immense popularity in recent times due to various associated health benefits. The therapeutic effects of this beverage are thought to be derived from its chemical composition, mainly the polyphenols and secondary metabolites, which are produced during fermentation. Kombucha is considered a potential beverage and has replaced the consumption of carbonated beverages due to its possession of health benefits and therapeutic properties. The product has gained popularity in the U.S., China, Russia, Germany, and the Middle Eastern countries, and is produced on a large scale for consumption.
The conventional kombucha segment accounted for the dominant share of the global revenue in 2021. The growing availability of conventional kombucha in flavors of fruits and herbs, such as ginger, lemon, blueberry, raspberry, strawberry, lime, mint, and mango, is driving the product demand. With the current trend of growing cannabidiol (CBD) application in the U.S. food industry, some market players are launching CBD-infused kombucha in the market, thus driving the product demand.
The off-trade segment is expected to grow with a higher CAGR during the forecast period. Several brands are using proprietary filtration and encapsulation technologies that allow probiotic bacteria to survive pasteurization and survive at room temperatures, to make it suitable for kombucha to be kept on non-refrigerated shelves in supermarkets. These technologies are being employed by non-alcoholic (less than 5% alcohol) and alcoholic kombuchas like Flying Embers to make products sustain for a more extended period.
The market for kombucha is highly competitive and dominated by large multinational manufacturing companies. These companies face intense competition, especially from the top players in the kombucha industry, as they have a large consumer base, strong brand recognition, and vast distribution networks.
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Kombucha has gained immense popularity in recent times due to various associated health benefits. The therapeutic effects of this beverage are thought to be derived from its chemical composition, mainly the polyphenols and secondary metabolites, which are produced during fermentation. Kombucha is considered a potential beverage and has replaced the consumption of carbonated beverages due to its possession of health benefits and therapeutic properties. The product has gained popularity in the U.S., China, Russia, Germany, and the Middle Eastern countries, and is produced on a large scale for consumption.
The conventional kombucha segment accounted for the dominant share of the global revenue in 2021. The growing availability of conventional kombucha in flavors of fruits and herbs, such as ginger, lemon, blueberry, raspberry, strawberry, lime, mint, and mango, is driving the product demand. With the current trend of growing cannabidiol (CBD) application in the U.S. food industry, some market players are launching CBD-infused kombucha in the market, thus driving the product demand.
The off-trade segment is expected to grow with a higher CAGR during the forecast period. Several brands are using proprietary filtration and encapsulation technologies that allow probiotic bacteria to survive pasteurization and survive at room temperatures, to make it suitable for kombucha to be kept on non-refrigerated shelves in supermarkets. These technologies are being employed by non-alcoholic (less than 5% alcohol) and alcoholic kombuchas like Flying Embers to make products sustain for a more extended period.
The market for kombucha is highly competitive and dominated by large multinational manufacturing companies. These companies face intense competition, especially from the top players in the kombucha industry, as they have a large consumer base, strong brand recognition, and vast distribution networks.
Kombucha Market Report Highlights
- Conventional kombucha accounted for a dominant share of 91.6% of the global revenue in 2024. The hard segment is expected to grow at a CAGR of 18.0% during the forecast period.
- Sales of kombucha through off-trade channels are expected to grow at a CAGR of 15.4% from 2025 to 2030. Sales of kombucha through on-trade channels accounted for a revenue share of 59.0% in the global kombucha market in 2024 and are expected to maintain its dominance during the forecast period.
- North America made the largest contribution to the market in 2024, with 44.1% of the revenue share. The kombucha market in the U.S. is projected to grow at a CAGR of 13.6% from 2025 to 2030.
- The kombucha market in Asia-Pacific is projected to grow at a CAGR of 14.4% from 2025 to 2030. The Asia-Pacific region has been witnessing a significant surge in demand for kombucha, fueled by shifting consumer lifestyles, higher disposable incomes, and an increasing focus on health and wellness.
Why Should You Buy This Report?
- Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
- Competitive Landscape: Explore the market presence of key players.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listings for you to stay ahead of the curve
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Kombucha Market Variables, Trends & Scope
Chapter 4. Consumer Behavior Analysis
Chapter 5. Kombucha Market: Product Estimates & Trend Analysis
Chapter 6. Kombucha Market: Distribution Channel Estimates & Trend Analysis
Chapter 7. Kombucha Market: Regional Estimates & Trend Analysis
Chapter 8. Competitive Analysis
List of Tables
List of Figures
Companies Mentioned
The companies profiled in this Kombucha market report include:- GT’s Living Foods
- København Kombucha
- Remedy Drinks
- GO Kombucha
- Læsk
- Lo Bros
- VIGO KOMBUCHA
- Brothers and Sisters
- BB Kombucha
- MOMO KOMBUCHA
- Real Kombucha
- Equinox Kombucha
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 110 |
| Published | April 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 4.26 Billion |
| Forecasted Market Value ( USD | $ 9.09 Billion |
| Compound Annual Growth Rate | 13.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 13 |
