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Global Promotional Services - Procurement Market Intelligence Report - Product Image

Global Promotional Services - Procurement Market Intelligence Report

  • ID: 4616956
  • Report
  • Region: Global
  • 107 pages
  • SpendEdge
OFF
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FEATURED COMPANIES

About Promotional Services Market

Promotional services include activities organized by corporates and other end-user industries as part of PR programs, publicity, and management of promotional events such as trade shows and sporting events, customer services, and telemarketing. With increasing globalization of firms, the demand for promotional services is estimated to increase across industry sectors.

Covered in this report

The report provides actionable insights to improve source-to-contract cycle performance in the Global Promotional Services Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

The report, Global Promotional Services Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to the optimization of category spend.

Category driver
  • Increased demand for integrated marketing communication
  • For a full, detailed list, view our report
Category management strategy
  • Adhere to regulatory nuances
  • For a full, detailed list, view our report
Procurement best practices
  • Partner with local service providers for localization techniques
  • For a full, detailed list, view our report
Key questions answered in this report
  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers?
  • What are the constraints on category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
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FEATURED COMPANIES

PART 01: Executive Summary

PART 02: Market Insights
  • Global category spend
  • Category spend growth
  • Spend segmentation by region
  • Regional spend dynamics
  • Regional influence on global spend
  • Regional spend opportunity for suppliers
PART 03: Category Pricing Insights
  • Pricing outlook
  • Supplier cost structure
  • Outlook for input costs
  • Total cost of ownership analysis
  • Overview of pricing models
  • Comparison of pricing models
  • Supply chain margins
  • Cost drivers impacting pricing
  • Volume drivers impacting pricing
PART 04: Cost-Saving Opportunities
  • Supplier-side levers
  • Buyer-side levers
  • Quantifying cost-saving opportunities
  • Quantifying cost savings by negotiation strategies
PART 05: Best Practices
  • Innovation and success stories
  • Procurement excellence best practices
  • Procurement best practices
  • Sustainability practices
PART 06: Category Ecosystem
  • Market favorability index for suppliers
  • Competitiveness index for suppliers
  • Buyer power
  • Supplier power
  • Threat of new entrants
  • Threat of substitutes
  • Buyer ecosystem
  • Supplier ecosystem
PART 07: Category Management Strategy
  • Category management objectives
  • Supplier and buyer KPIs
  • Outsourcing category management activities
  • Risk management
PART 08: Category Management Enablers
  • Procurement organization
  • Category enablers
PART 09: Suppliers Selection
  • RFx Essentials
  • Supplier selection criteria
  • Service Level Agreement
  • Incumbent supplier evaluation metrics
PART 10: Suppliers Under Coverage
  • Overview
  • Supplier positioning
  • Profile: Edelman
  • Profile: Weber Shandwick, Inc. (part of IPG)
  • Profile: Burson-Marsteller (part of WPP)
  • Profile: FleishmanHillard (part of Omnicom Group)
  • Profile: Ketchum (part of Omnicom Group)
  • Profile: MSL (part of Publicis Groupe)
PART 11: US Market Insights
  • Category spend in the US
  • Price outlook
  • Supplier cost structure in the US
  • Margins of suppliers in the US
  • Category cost drivers
  • Category volume drivers
  • Overview of best practices in the US
  • Procurement best practices in the US
  • US supply market overview
  • Supplier positioning for the US
  • Regional category risks
PART 12: Category Definition
  • Category hierarchy
  • Category scope
  • Category map
PART 13: Appendix
  • List of abbreviations
  • Key Notes
List of Exhibits
  • Global category spend (2017-2022)
  • Category spend growth (2017-2022)
  • Regional spend dynamics
  • Regional spend dynamics
  • Comparison of category maturity across regions
  • Regional spend opportunity for suppliers (2017-2022)
  • Category pricing dynamics
  • Supplier cost breakup
  • Input cost dynamics
  • Total cost of ownership model
  • Benefit comparison of pricing models
  • Pricing models - comparison matrix
  • Supplier margin analysis
  • Margin analysis across supply chain
  • Cost drivers
  • Volume drivers
  • Cost-saving opportunities: Supply-side levers
  • Cost-saving opportunities: Demand-side levers
  • Cost-saving opportunity matrix
  • Negotiation grid
  • Innovation and success stories
  • Procurement excellence summary: Impact on the category
  • Supplier relationship management metrics
  • Strategic sourcing and category management metrics
  • Technology-facilitated procurement metrics
  • Procurement best practices dashboard
  • Sustainability practices: Impact on the category
  • Sustainability best practices
  • Market environment score
  • Market competitiveness score
  • Buyer power score
  • Supplier power score
  • Ease of market entry score
  • Ease of substitution score
  • Buyer ecosystem: Outlook
  • Supplier ecosystem: Outlook
  • Ecosystem disruption threats
  • Key category management objectives
  • Supplier KPI dashboard: Importance for the category
  • Buyer KPI dashboard: Importance for the category
  • Category management enablers
  • Risk management matrix
  • Category enablers: Procurement model
  • Category enablers: Technology
  • RFx questions
  • Phase I RFI considerations
  • SLA terms
  • Supplier performance benchmarking criteria
  • Supplier operational capability matrix
  • Supplier positioning matrix
  • Edelman - Key information dashboard
  • Weber Shandwick, Inc. - Key information dashboard
  • Burson-Marsteller- Key information dashboard
  • FleishmanHillard - Key information dashboard
  • Ketchum - Key information dashboard
  • MSL- Key information dashboard
  • US category spend (2017-2022)
  • Category pricing dynamics
  • Supplier cost breakup
  • Supplier margin analysis
  • Margin analysis across supply chain
  • Cost drivers
  • Volume drivers
  • Procurement excellence summary: Impact on the category
  • Supplier relationship management
  • Strategic sourcing and category management
  • Technology-facilitated procurement
  • Procurement best practices dashboard
  • Supplier operational capability matrix
  • Supplier positioning matrix
  • Risk management matrix
  • Category definition
  • Category nuances
  • Importance of category relative to other categories
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FEATURED COMPANIES

New Report Released: Global Promotional Services Category - Procurement Market Intelligence Report 2018-2022.

The author of the report recognizes the following companies as the key suppliers in the Global Promotional Services Category - Procurement Market Intelligence Report: Edelman, Weber Shandwick, Burson-Marsteller, FleishmanHillard, Ketchum, MSL, Ogilvy, BlueFocus, Hill+Knowlton Strategies, and Golin.

Commenting on the report, an analyst from the research team said: “One of the procurement best practices for buyers is to ensure the centralization of content and strategy to meet promotional campaign objectives.”

According to the report, one of the key growth contributors for the global promotional services market is the increasing demand for integrated marketing communication.

Further, the report states that one of the key category management strategies for the buyers in the global promotional services market is to engage with service providers in a yearly contract to ensure service delivery and assurance.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains actionable insights to improve source-to-contract cycle performance in addition to a PESTLE analysis.
Note: Product cover images may vary from those shown
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  • Edelman
  • Weber Shandwick, Inc. (part of IPG)
  • Burson-Marsteller (part of WPP)
  • FleishmanHillard (part of Omnicom Group)
  • Ketchum (part of Omnicom Group)
  • MSL (part of Publicis Groupe)
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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