Global Promotional Services - Procurement Market Intelligence Report

Table of Contents

PART 01: Executive Summary

PART 02: Market Insights

• Global category spend


• Category spend growth


• Spend segmentation by region


• Regional spend dynamics


• Regional influence on global spend


• Regional spend opportunity for suppliers

PART 03: Category Pricing Insights

• Pricing outlook


• Supplier cost structure


• Outlook for input costs


• Total cost of ownership analysis


• Overview of pricing models


• Comparison of pricing models


• Supply chain margins


• Cost drivers impacting pricing


• Volume drivers impacting pricing

PART 04: Cost-Saving Opportunities

• Supplier-side levers


• Buyer-side levers


• Quantifying cost-saving opportunities


• Quantifying cost savings by negotiation strategies

PART 05: Best Practices

• Innovation and success stories


• Procurement excellence best practices


• Procurement best practices


• Sustainability practices

PART 06: Category Ecosystem

• Market favorability index for suppliers


• Competitiveness index for suppliers


• Buyer power


• Supplier power


• Threat of new entrants


• Threat of substitutes


• Buyer ecosystem


• Supplier ecosystem

PART 07: Category Management Strategy

• Category management objectives


• Supplier and buyer KPIs


• Outsourcing category management activities


• Risk management

PART 08: Category Management Enablers

• Procurement organization


• Category enablers

PART 09: Suppliers Selection

• RFx Essentials


• Supplier selection criteria


• Service Level Agreement


• Incumbent supplier evaluation metrics

PART 10: Suppliers Under Coverage

• Overview


• Supplier positioning


• Profile: Edelman


• Profile: Weber Shandwick, Inc. (part of IPG)


• Profile: Burson-Marsteller (part of WPP)


• Profile: FleishmanHillard (part of Omnicom Group)


• Profile: Ketchum (part of Omnicom Group)


• Profile: MSL (part of Publicis Groupe)

PART 11: US Market Insights

• Category spend in the US


• Price outlook


• Supplier cost structure in the US


• Margins of suppliers in the US


• Category cost drivers


• Category volume drivers


• Overview of best practices in the US


• Procurement best practices in the US


• US supply market overview


• Supplier positioning for the US


• Regional category risks

PART 12: Category Definition

• Category hierarchy


• Category scope


• Category map

PART 13: Appendix

• List of abbreviations


• Key Notes

List of Exhibits

• Global category spend (2017-2022)


• Category spend growth (2017-2022)


• Regional spend dynamics


• Regional spend dynamics


• Comparison of category maturity across regions


• Regional spend opportunity for suppliers (2017-2022)


• Category pricing dynamics


• Supplier cost breakup


• Input cost dynamics


• Total cost of ownership model


• Benefit comparison of pricing models


• Pricing models - comparison matrix


• Supplier margin analysis


• Margin analysis across supply chain


• Cost drivers


• Volume drivers


• Cost-saving opportunities: Supply-side levers


• Cost-saving opportunities: Demand-side levers


• Cost-saving opportunity matrix


• Negotiation grid


• Innovation and success stories


• Procurement excellence summary: Impact on the category


• Supplier relationship management metrics


• Strategic sourcing and category management metrics


• Technology-facilitated procurement metrics


• Procurement best practices dashboard


• Sustainability practices: Impact on the category


• Sustainability best practices


• Market environment score


• Market competitiveness score


• Buyer power score


• Supplier power score


• Ease of market entry score


• Ease of substitution score


• Buyer ecosystem: Outlook


• Supplier ecosystem: Outlook


• Ecosystem disruption threats


• Key category management objectives


• Supplier KPI dashboard: Importance for the category


• Buyer KPI dashboard: Importance for the category


• Category management enablers


• Risk management matrix


• Category enablers: Procurement model


• Category enablers: Technology


• RFx questions


• Phase I RFI considerations


• SLA terms


• Supplier performance benchmarking criteria


• Supplier operational capability matrix


• Supplier positioning matrix


• Edelman - Key information dashboard


• Weber Shandwick, Inc. - Key information dashboard


• Burson-Marsteller- Key information dashboard


• FleishmanHillard - Key information dashboard


• Ketchum - Key information dashboard


• MSL- Key information dashboard


• US category spend (2017-2022)


• Category pricing dynamics


• Supplier cost breakup


• Supplier margin analysis


• Margin analysis across supply chain


• Cost drivers


• Volume drivers


• Procurement excellence summary: Impact on the category


• Supplier relationship management


• Strategic sourcing and category management


• Technology-facilitated procurement


• Procurement best practices dashboard


• Supplier operational capability matrix


• Supplier positioning matrix


• Risk management matrix


• Category definition


• Category nuances


• Importance of category relative to other categories

Executive Summary

New Report Released: Global Promotional Services Category - Procurement Market Intelligence Report 2018-2022.

The author of the report recognizes the following companies as the key suppliers in the Global Promotional Services Category - Procurement Market Intelligence Report: Edelman, Weber Shandwick, Burson-Marsteller, FleishmanHillard, Ketchum, MSL, Ogilvy, BlueFocus, Hill+Knowlton Strategies, and Golin.

Commenting on the report, an analyst from the research team said: “One of the procurement best practices for buyers is to ensure the centralization of content and strategy to meet promotional campaign objectives.”

According to the report, one of the key growth contributors for the global promotional services market is the increasing demand for integrated marketing communication.

Further, the report states that one of the key category management strategies for the buyers in the global promotional services market is to engage with service providers in a yearly contract to ensure service delivery and assurance.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains actionable insights to improve source-to-contract cycle performance in addition to a PESTLE analysis.

Companies Mentioned

• Edelman
  
• Weber Shandwick, Inc. (part of IPG)
  
• Burson-Marsteller (part of WPP)
  
• FleishmanHillard (part of Omnicom Group)
  
• Ketchum (part of Omnicom Group)
  
• MSL (part of Publicis Groupe)
  

Methodology