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North America Dietary Supplement Market - Growth, Trends and Forecasts (2018 - 2023)

  • ID: 4617245
  • Report
  • July 2018
  • Region: North America
  • 100 pages
  • Mordor Intelligence
1 of 4


  • Abbott Laboratories
  • Amway
  • Bayer AG
  • Glanbia, Plc.
  • GlaxoSmithKline plc
  • Nutraceutics Inc.
  • MORE
The North America dietary supplement market is expected to grow at a CAGR of 4.3%, during the forecast period, 2018-2023.

The increase in sales is due to hectic lifestyle and stress level of the consumers, which has led to rise in lifestyle diseases such as obesity, blood pressure and diabetes, in North America.

Owing to the increase in lifestyle diseases, consumers are willing to adopt healthier dietary options along with increasing number of people using non-prescription drugs for supplementing health as they have lesser side effects.

Market Dynamics
Consumers have slowly started focusing on enhancing their diet intake through consumption of nutritional food ingredients, publicized by media houses and e-commerce portals which is further expected to promote the scope of nutraceuticals including dietary supplements.

Vitamins & minerals based dietary supplements are dominating North America market because of their multiple applications such as nutritional supplements for patients suffering from heart diseases, orthopedic problems; for infants and child nutrition; for sports nutrition; etc.

However, increasing availability of alternate products in the market has impelling the consumers to switch to other products such as herbal dietary supplements, which are comparatively having higher demand, especially from the aged population.

Market Segmentation

The dietary supplement market in North America is segmented on the basis of Ingredient type and the end users of dietary supplement. The ingredients used in the production of supplements are Vitamins, Botanicals, Minerals, Amino Acids, Enzymes, Protein and Others. Use of vitamins and derivatives has increased in pharmaceutical products as they have the potentials of curing various metabolic syndrome diseases. Emphasis towards preventive healthcare has also increased demand for value-added products.

Regional Analysis

The United States holds the largest market share in the North American dietary supplement market by country in 2017 and would continue to hold the position till 2023, growing with a CAGR of 4.2%.

In Canada there is marginal growth in the dietary supplements market as the awareness about the products is less. Whereas in Mexico there is drastic growth in the dietary supplements market as Mexican Government, public and private hospitals are promoting several advertising campaigns to create health awareness among people which results in increase in consumption of dietary supplements.

Key Developments
April 2016: Amway Corporation launched a new sports nutrition product line to cater to the rising demand for health drinks.

Competitive Landscape
Amway Corporation, Pfizer Inc., NBTY, Inc., and Herbalife International are some of the major players in the North America dietary supplement industry in 2017.

Companies are mainly focusing on strengthening their presence as key players, by integrating their business operations across the value chain and through implementing marketing strategies such as personalized nutrition, new product launches and vegan dietary supplements

Reasons to Purchase this Report
  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis.
  • Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come.
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects.
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
  • Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players.
  • 3 months analyst support along with the Market Estimates sheet in excel.
Customization of the Report

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Note: Product cover images may vary from those shown
2 of 4


  • Abbott Laboratories
  • Amway
  • Bayer AG
  • Glanbia, Plc.
  • GlaxoSmithKline plc
  • Nutraceutics Inc.
  • MORE
1. Introduction
1.1 Research Phases
1.2 Study Deliverables
1.3 Scope of the Market

2. Market Insights
2.1 Market Overview
2.2 Market Trends
2.3 Industry Attractiveness - Porter’s Five Forces Analysis
2.3.1 Bargaining Power of Suppliers
2.3.2 Bargaining Power of Buyers
2.3.3 Threat of New Entrants
2.3.4 Threat of Substitute Products and Services
2.3.5 Degree of Competition

3. Market Dynamics
3.1 Drivers
3.1.1 Increased Usage of Mineral-Based Dietary Supplement
3.1.2 Rise in Demand for Clinical Nutrition Products for Prevention of
3.2 Constraints
3.2.1 Negative Publicity and False Product Claims
3.2.2 Regulatory Issues
3.3 Opportunities
3.3.1 Growing Trend of E-commerce
3.3.2 Herbal Supplements and Botanicals
4. Market Segmentation
4.1 By Ingredients
Amino Acids
4.2 By End User
4.2.1 Introduction
4.2.2 Adult
4.2.3 Infant
4.2.4 Children
4.2.5 Pregnant Women
4.2.6 Elderly

5. Regional Market Analysis
5.1 North America
5.1.1 US
5.1.2 Canada
5.1.3 Mexico
5.1.4 Rest of North America

6. Competitive Landscape
6.1 Most Active Companies
6.2 Most adopted Strategies
6.3 Market Share Analysis

7. Company Profiles
7.1 Abbott Laboratories
7.2 The Carlyle Group
7.3 GlaxoSmithKline plc
7.4 Amway
7.5 Glanbia, Plc.
7.6 Bayer AG
7.7 Archer Daniels Midland Company
7.8 DuPont De Nemours and Company
7.9 Nutraceutics Inc.
7.10 Pfizer, Inc.
8. Appendix
8.1 Disclaimer
Note: Product cover images may vary from those shown
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4 of 4
  • Abbott Laboratories
  • The Carlyle Group
  • GlaxoSmithKline plc
  • Amway
  • Glanbia, Plc.
  • Bayer AG
  • Archer Daniels Midland Company
  • DuPont De Nemours and Company
  • Nutraceutics Inc.
  • Pfizer, Inc.
Note: Product cover images may vary from those shown