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Vitamin And Dietary Supplement Global Market Report 2025

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    Report

  • 175 Pages
  • July 2025
  • Region: Global
  • The Business Research Company
  • ID: 6104852
The vitamin and dietary supplement market size has grown rapidly in recent years. It will grow from $167.7 billion in 2024 to $185.24 billion in 2025 at a compound annual growth rate (CAGR) of 10.5%. The growth observed during the historic period was driven by heightened awareness of chronic lifestyle diseases, increased focus on health and self-care among consumers, higher disposable incomes, expansion of e-commerce and digital health platforms, and a growing elderly population.

The vitamin and dietary supplement market size is expected to see rapid growth in the next few years. It will grow to $272.21 billion in 2029 at a compound annual growth rate (CAGR) of 10.1%. This projected growth will be supported by surging interest in customized nutrition and DNA-driven supplements, continued focus on immunity following the COVID-19 pandemic, increased popularity of plant-based and clean-label products, growing clinical research investments, and a shift toward preventive healthcare systems. Key trends anticipated in this period include advancements in personalized nutrition, demand for clean-label and transparent ingredients, integration of holistic health approaches, adoption of sustainable packaging, and innovations in supplement delivery methods.

The increasing focus on preventive healthcare is driving the growth of the vitamin and dietary supplement market. Preventive healthcare involves medical practices and lifestyle strategies aimed at preventing illness, detecting health issues early, and promoting overall wellness. Growing awareness of chronic diseases encourages people to take proactive measures to avoid health complications and reduce healthcare costs. Vitamins and dietary supplements are essential in this context, as they help fill nutritional gaps, support immune function, and reduce the risk of chronic diseases before they occur. For example, in March 2025, Eurostat, a Luxembourg-based government agency, reported that European Union countries spent €90.4 ($103.03) billion on preventive healthcare in 2022, which equates to 0.57% of the GDP, highlighting a substantial investment. As a result, the heightened focus on preventive healthcare is contributing to the expansion of the vitamin and dietary supplement market.

Leading companies in the vitamins and dietary supplements market are prioritizing the development of innovative products, such as science-based nutritional supplements, to deliver specific health benefits and enhance competitiveness through innovation and personalization. Science-backed nutritional products are created based on research and clinical studies, ensuring their efficacy and safety. These products are designed with proven ingredients to support targeted wellness objectives. For instance, in April 2023, LifeDNA, a U.S.-based health and wellness company, began offering DNA-based New Chapter vitamin and supplement recommendations. By leveraging nutrigenomics, LifeDNA provides users with personalized reports and daily nutritional advice, including customized supplement suggestions aligned with their unique genetic makeup, helping individuals maintain a wellness routine that meets their specific nutritional requirements.

In January 2022, Bioniq, a personalized health technology company based in the UK, acquired Loewi for an undisclosed amount. This acquisition allowed Bioniq to expand its footprint in the European personalized nutrition market, integrate Loewi’s expertise in blood diagnostics and AI-powered supplement personalization, and advance its mission of offering scientifically backed, tailored health solutions to a wider European audience. Loewi, headquartered in Germany, specializes in providing personalized supplements.

Major players in the vitamin and dietary supplement market are Archer-Daniels-Midland Company (ADM), Pfizer Inc., Bayer AG, Danone SA, Nestlé Health Science, Glanbia plc, Herbalife Nutrition Ltd., Amway Corporation, Nature's Bounty, Metagenics Inc., Iovate Health Sciences International Inc., Nutiva Inc., MusclePharm Corporation, Reliance Vitamin Company Inc., Viome Life Sciences Inc., Hum Nutrition Inc., Persona Nutrition, Bioniq Ltd., Nourished, Rootine.

North America was the largest region in the vitamin and dietary supplement market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in vitamins and dietary supplement report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the vitamins and dietary supplement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Vitamins and dietary supplements are designed to complement the diet by providing essential nutrients such as vitamins, minerals, amino acids, and herbs that may be lacking in daily food intake. These products are intended to boost overall wellness, enhance immune function, and address nutritional deficiencies. They serve as a supplement to a balanced, nutritious diet rather than a substitute.

These supplements are available in various forms, including tablets, capsules, liquids, powders, soft gels, and gel caps. Tablets, in particular, are solid formulations that offer accurate dosing, extended shelf life, and ease of storage and transportation. They are distributed through multiple channels, including pharmacies, supermarkets or hypermarkets, and online platforms, and cater to different consumer groups such as infants, children, adults, pregnant women, and older adults.

The vitamin and dietary supplement market research report is one of a series of new reports that provides vitamin and dietary supplement market statistics, including the vitamin and dietary supplement industry global market size, regional shares, competitors with the vitamin and dietary supplement market share, detailed vitamin and dietary supplement market segments, market trends, opportunities, and any further data you may need to thrive in the vitamin and dietary supplement industry. This vitamin and dietary supplement market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The vitamins and dietary supplement market consists of sales of minerals, amino acids, enzymes, botanicals, and probiotics. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.

Table of Contents

1. Executive Summary2. Vitamin And Dietary Supplement Market Characteristics3. Vitamin And Dietary Supplement Market Trends And Strategies4. Vitamin And Dietary Supplement Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
5. Global Vitamin And Dietary Supplement Growth Analysis And Strategic Analysis Framework
5.1. Global Vitamin And Dietary Supplement PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Vitamin And Dietary Supplement Market Growth Rate Analysis
5.4. Global Vitamin And Dietary Supplement Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Vitamin And Dietary Supplement Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Vitamin And Dietary Supplement Total Addressable Market (TAM)
6. Vitamin And Dietary Supplement Market Segmentation
6.1. Global Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Tablets
  • Capsules
  • Liquid
  • Powder
  • Soft Gels
  • Gel Caps
6.2. Global Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Pharmacy
  • Supermarket Or Hypermarket
  • Online
6.3. Global Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Infants
  • Children
  • Adults
  • Pregnant Women
  • Elderly
6.4. Global Vitamin And Dietary Supplement Market, Sub-Segmentation Of Tablets, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Chewable Tablets
  • Effervescent Tablets
  • Sustained-Release Tablets
  • Fast Dissolving Tablets
6.5. Global Vitamin And Dietary Supplement Market, Sub-Segmentation Of Capsules, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Hard Gelatin Capsules
  • Soft Gelatin Capsules
  • Delayed-Release Capsules
  • Pullulan Capsules
6.6. Global Vitamin And Dietary Supplement Market, Sub-Segmentation Of Liquid, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Oral Drops
  • Syrups
  • Tinctures
  • Tonics
6.7. Global Vitamin And Dietary Supplement Market, Sub-Segmentation Of Powder, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Drink Mix Powders
  • Effervescent Powders
  • Protein Powders
  • Nutrient Blends
6.8. Global Vitamin And Dietary Supplement Market, Sub-Segmentation Of Soft Gels, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Omega-3 Fatty Acid Softgels
  • Multivitamin Softgels
  • Herbal Extract Softgels
  • Probiotic Softgels
6.9. Global Vitamin And Dietary Supplement Market, Sub-Segmentation Of Gel Caps,By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Oil-Based Gel Caps
  • Water-Soluble Gel Caps
  • Extended-Release Gel Caps
  • Enteric-Coated Gel Caps
7. Vitamin And Dietary Supplement Market Regional And Country Analysis
7.1. Global Vitamin And Dietary Supplement Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Vitamin And Dietary Supplement Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8. Asia-Pacific Vitamin And Dietary Supplement Market
8.1. Asia-Pacific Vitamin And Dietary Supplement Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China Vitamin And Dietary Supplement Market
9.1. China Vitamin And Dietary Supplement Market Overview
9.2. China Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India Vitamin And Dietary Supplement Market
10.1. India Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan Vitamin And Dietary Supplement Market
11.1. Japan Vitamin And Dietary Supplement Market Overview
11.2. Japan Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia Vitamin And Dietary Supplement Market
12.1. Australia Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia Vitamin And Dietary Supplement Market
13.1. Indonesia Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea Vitamin And Dietary Supplement Market
14.1. South Korea Vitamin And Dietary Supplement Market Overview
14.2. South Korea Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe Vitamin And Dietary Supplement Market
15.1. Western Europe Vitamin And Dietary Supplement Market Overview
15.2. Western Europe Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK Vitamin And Dietary Supplement Market
16.1. UK Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany Vitamin And Dietary Supplement Market
17.1. Germany Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France Vitamin And Dietary Supplement Market
18.1. France Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy Vitamin And Dietary Supplement Market
19.1. Italy Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain Vitamin And Dietary Supplement Market
20.1. Spain Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe Vitamin And Dietary Supplement Market
21.1. Eastern Europe Vitamin And Dietary Supplement Market Overview
21.2. Eastern Europe Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia Vitamin And Dietary Supplement Market
22.1. Russia Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America Vitamin And Dietary Supplement Market
23.1. North America Vitamin And Dietary Supplement Market Overview
23.2. North America Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA Vitamin And Dietary Supplement Market
24.1. USA Vitamin And Dietary Supplement Market Overview
24.2. USA Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25. Canada Vitamin And Dietary Supplement Market
25.1. Canada Vitamin And Dietary Supplement Market Overview
25.2. Canada Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26. South America Vitamin And Dietary Supplement Market
26.1. South America Vitamin And Dietary Supplement Market Overview
26.2. South America Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27. Brazil Vitamin And Dietary Supplement Market
27.1. Brazil Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28. Middle East Vitamin And Dietary Supplement Market
28.1. Middle East Vitamin And Dietary Supplement Market Overview
28.2. Middle East Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29. Africa Vitamin And Dietary Supplement Market
29.1. Africa Vitamin And Dietary Supplement Market Overview
29.2. Africa Vitamin And Dietary Supplement Market, Segmentation By Mode Of Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Vitamin And Dietary Supplement Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Vitamin And Dietary Supplement Market, Segmentation By Target Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
30. Vitamin And Dietary Supplement Market Competitive Landscape And Company Profiles
30.1. Vitamin And Dietary Supplement Market Competitive Landscape
30.2. Vitamin And Dietary Supplement Market Company Profiles
30.2.1. Archer-Daniels-Midland Company (ADM) Overview, Products and Services, Strategy and Financial Analysis
30.2.2. Pfizer Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.3. Bayer AG Overview, Products and Services, Strategy and Financial Analysis
30.2.4. Danone SA Overview, Products and Services, Strategy and Financial Analysis
30.2.5. Nestlé Health Science Overview, Products and Services, Strategy and Financial Analysis
31. Vitamin And Dietary Supplement Market Other Major And Innovative Companies
31.1. Glanbia plc
31.2. Herbalife Nutrition Ltd.
31.3. Amway Corporation
31.4. Nature's Bounty
31.5. Metagenics Inc.
31.6. Iovate Health Sciences International Inc.
31.7. Nutiva Inc.
31.8. MusclePharm Corporation
31.9. Reliance Vitamin Company Inc.
31.10. Viome Life Sciences Inc.
31.11. Hum Nutrition Inc.
31.12. Persona Nutrition
31.13. Bioniq Ltd.
31.14. Nourished
31.15. Rootine
32. Global Vitamin And Dietary Supplement Market Competitive Benchmarking And Dashboard33. Key Mergers And Acquisitions In The Vitamin And Dietary Supplement Market34. Recent Developments In The Vitamin And Dietary Supplement Market
35. Vitamin And Dietary Supplement Market High Potential Countries, Segments and Strategies
35.1 Vitamin And Dietary Supplement Market In 2029 - Countries Offering Most New Opportunities
35.2 Vitamin And Dietary Supplement Market In 2029 - Segments Offering Most New Opportunities
35.3 Vitamin And Dietary Supplement Market In 2029 - Growth Strategies
35.3.1 Market Trend Based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. About the Analyst
36.6. Copyright And Disclaimer

Executive Summary

Vitamin And Dietary Supplement Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on vitamin and dietary supplement market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase:

  • Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
  • Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Description

Where is the largest and fastest growing market for vitamin and dietary supplement ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The vitamin and dietary supplement market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

1) By Mode Of Application: Tablets; Capsules; Liquid; Powder; Soft Gels; Gel Caps
2) By Distribution Channel: Pharmacy; Supermarket Or Hypermarket; Online
3) By Target Consumer: Infants; Children; Adults; Pregnant Women; Elderly

Subsegments:

1) By Tablets: Chewable Tablets; Effervescent Tablets; Sustained-Release Tablets; Fast Dissolving Tablets
2) By Capsules: Hard Gelatin Capsules; Soft Gelatin Capsules; Delayed-Release Capsules; Pullulan Capsules
3) By Liquid: Oral Drops; Syrups; Tinctures; Tonics
4) By Powder: Drink Mix Powders; Effervescent Powders; Protein Powders; Nutrient Blends
5) By Soft Gels: Omega-3 Fatty Acid Softgels; Multivitamin Softgels; Herbal Extract Softgels; Probiotic Softgels
6) By Gel Caps: Oil-Based Gel Caps; Water-Soluble Gel Caps; Extended-Release Gel Caps; Enteric-Coated Gel Caps

Key Companies Profiled: Archer-Daniels-Midland Company (ADM); Pfizer Inc.; Bayer AG; Danone SA; Nestlé Health Science

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time Series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.

Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Delivery Format: PDF, Word and Excel Data Dashboard.

Companies Mentioned

  • Archer-Daniels-Midland Company (ADM)
  • Pfizer Inc.
  • Bayer AG
  • Danone SA
  • Nestlé Health Science
  • Glanbia plc
  • Herbalife Nutrition Ltd.
  • Amway Corporation
  • Nature's Bounty
  • Metagenics Inc.
  • Iovate Health Sciences International Inc.
  • Nutiva Inc.
  • MusclePharm Corporation
  • Reliance Vitamin Company Inc.
  • Viome Life Sciences Inc.
  • Hum Nutrition Inc.
  • Persona Nutrition
  • Bioniq Ltd.
  • Nourished
  • Rootine