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Europe Bakery Products Market - Growth, Trends and Forecasts (2018 - 2023)

  • ID: 4617258
  • Report
  • Region: Europe
  • 100 pages
  • Mordor Intelligence
until Dec 31st 2019
1 of 5


  • Agrofert A.S.
  • Dr Schar AG/SPA
  • Harry Brot GmbH
  • Kellogg Company
  • Kronenbrot KG Franz Mainz
  • Nesle
  • MORE
The Europe bakery products market is projected to grow at an estimated CAGR of 2.5%, during the forecast period, 2018-2023.

The growth of European baked products market can be driven by increased demand for healthy instant and nutritious baked products which is considered to be the staple food in Europe. The traditional morning goods in Europe are witnessing the rise of gluten-free, wholegrain, ancient grain, and additive free products, which have the potential of higher sales in the future as consumers don’t want to forego taste with healthy ingredients.

Increasing Tourism in the European Market

The European bakery products market is expected to project a stable growth during the forecasted period. Changing consumer lifestyles towards a healthy living will be stimulating the growth of bakery products such as cakes, biscuits, bread, pastries and morning goods, which is expected to drive the growth of bakery products in the European Market.

The bakery products are still undergoing the development and innovation in terms of the healthy ingredients to be included in the bakery products. There has been increasing demand for specialty ingredients in European bakery products. The European consumers are preferring natural and allergy-free additives in their staple food consumption, thus the unhealthy ingredient content is posing a restraint in the future demand of bakery products in Europe.

With the increase of the tourism sector, the small kiosk or road side shops are posing an opportunity for the bakery products demand such as sale doughnuts and muffins, which are easily sold and carry minimum storage cost and low selling cost for the vendor of these bakery products in Europe. As these products are globally demanded by the people, it becomes convenient for the user to eat these products at one go from the road side shops at an affordable rate and thus making this market an instant ready to eat and ready to order market

Europe - An Experienced Bakery Market

The European bakery products market can be broadly segmented into three major segments, such as product type, distribution channel type and geography. Regarding product type, the bakery product market can be classified into bread and rolls, cakes, biscuits, morning goods, doughnuts, pastries and others. The European bakery market is well-established in terms of product innovations and better supply chain for baked goods like cakes, pastries, and cookies.

Pastries, bread products, and biscuits are the three prominent (in that order) sub-category bakery products in terms of value-based sales, throughout Europe.

By distribution channel type, the Europe bakery products market can be segmented into hypermarket, supermarket, convenience stores, departmental stores, specialty stores and online purchase. Co-operatives and industrial baking companies dominate the European bakery market, especially due to their ability to produce high-quality and consistent part-baked products.

Fresh bakeries are well-established in the European bakery products market, due to the strong tradition of local, independent bakeries, however, in the backdrop of economic growth and faster pace of urbanization, convenient and authentic bakery products are acquiring prominence.

The European bakery products manufacturers are constantly looking to innovate to expand their product portfolio, launching new products and even adopting packing-level modifications like use of environment friendly packaging, which increases to the shelf lives of the baked product and easily carried and easy to eat and

Regional Analysis

The developed markets of Western Europe in bakery products are matured and saturated compared to emerging markets of Eastern Europe, which are driving the sales of biscuits and breads in particular, owing to the high demand for convenient food products

Germany is estimated to be the market leader in the European baked products markets with a CAGR of 3.0%. UK baked products market that is expected to grow at a CAGR of 2.9%. Baked goods continue to enjoy the status as household staples, and their sales are driven by the fact that they constitute a fundamental part of the British diet. Although the per capita consumption of bread is one of the lowest in the United Kingdom, toast/rusk as a preferred breakfast with almost 70% households using bread in lunch or breakfast on a daily-basis.

Key Developments

April 2012, Allied Bakeries has launched a chia seed bread in the UK though its Burgen business as it looks to capitalize on the nutritional benefits from the seeds and a consumer trend for healthy breads.

Competitive landscape

Some of the leading manufacturers and suppliers of European bakery product market are Agrofert A.S., Associated British Foods Plc, Cereal Partners Worldwide Plc, Harry Brot GmbH, Kellogg Company, Kronenbrot KG Franz Mainz, Premier Foods Plc, Dr Schar AG/SPA, Warburtons, Yildiz Holding AS, Nesle. These companies focus on expansion of facilities and product portfolio, due to the growing demand for bakery products in the food industry. Companies are actively involved in developing innovative products which is encouraging food manufacturers to launch quality products for its customers

Reasons to Purchase this Report
  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis.
  • Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come.
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects.
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
  • Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players.
  • 3 months analyst supports along with the Market Estimates sheet in excel.
Customization of the Report

This report can be customized to meet your requirements. Please connect with our Customer Service team, who will ensure you get a report that suits your needs.
Note: Product cover images may vary from those shown
2 of 5


  • Agrofert A.S.
  • Dr Schar AG/SPA
  • Harry Brot GmbH
  • Kellogg Company
  • Kronenbrot KG Franz Mainz
  • Nesle
  • MORE
1.1 Scope of Study
1.2 Market Definition
1.3 Executive Summary

2.1 Study Deliverables
2.2 Study Assumptions
2.3 Research Phases

3.1 Market Overview
3.2 Market Trends

4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Industry Attractiveness - Porter’s Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition

5.1 By Product Type
5.1.1 Introduction
5.1.2 Cake
5.1.3 Biscuits
5.1.4 Bread
5.1.5 Pastries
5.1.6 Morning Goods
5.2 By Distribution Channel
5.2.1 Introduction
5.2.2 Specialist Retailer
5.2.3 Retail Channel
5.2.4 Foodservice

6.1 Spain
6.2 United Kingdom
6.3 France
6.4 Germany
6.5 Russia
6.6 Italy
6.7 Rest of Europe

7.1 Most Active Companies
7.2 Market Share Analysis
7.3 Strategies Adopted by Leading Players

8.1 Agrofert A.S.
8.2 Associated British Foods Plc
8.3 Cereal Partners Worldwide Plc
8.4 Harry Brot GmbH
8.5 Kellogg Company
8.6 Kronenbrot KG Franz Mainz
8.7 Premier Foods Pl
8.8 Dr Schar AG/SPA
8.9 Warburtons
8.10 Yildiz Holding AS
8.11 Nesle
*The list is not exhaustive

9. Disclaimer
Note: Product cover images may vary from those shown
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4 of 5
  • Agrofert A.S.
  • Associated British Foods Plc
  • Cereal Partners Worldwide Plc
  • Harry Brot GmbH
  • Kellogg Company
  • Kronenbrot KG Franz Mainz
  • Premier Foods Pl
  • Dr Schar AG/SPA
  • Warburtons
  • Yildiz Holding AS
  • Nesle
Note: Product cover images may vary from those shown
5 of 5