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Digestive Health Supplements Market - Growth, Trends, and Forecast (2020 - 2025)

  • ID: 4617271
  • Report
  • February 2020
  • Region: Global
  • 110 pages
  • Mordor Intelligence
1 of 4


  • Alimentary Health Limited
  • Amway
  • Bayer AG
  • DSM
  • Klaire Labs
  • Nature's Bounty
  • MORE
The global digestive health supplements market is projected to grow at a CAGR of 6.22% during the forecast period (2020 - 2025).
  • Changing eating habits and increased consumption of high-sodium foods are likely to contribute to the prevalence of gastrointestinal disorders in the developed, as well as emerging economies, which in turn boosting the digestive health supplements market.
  • Along with the benefits of digestive health, these products now also claim the benefits of immune support, women’s health benefits, nutrient absorption improvement, and even supplements that help with brain and cardiovascular health.
Key Market Trends

Growing Demand for Dietary Supplements

The dietary supplements market is preliminarily driven by the paradigm shift toward preventive health management practices amid rising healthcare costs and the increasing burden of lifestyle diseases. Asia-Pacific is the fastest-growing region in the dietary supplements as well as digestive health supplements market driven by major investment opportunities especially for herbal and Ayurveda extract-based products. Emerging economies, such as China and India, have an existing regulatory framework for traditional medicine that also includes crude botanicals. Moreover, haphazardly evolving regulations have overlooked the safety aspects of these products.

Asia-Pacific Witnessed a Significant Market Growth

North America is expected to continue registering significant demand for digestive health supplements during the forecast period. High prevalence of obesity, digestive disorders, and lifestyle-related diseases on account of the poor eating habits and high consumption of processed, high-sodium, and ready-to-eat foods, is expected to drive the demand for digestive health supplements. In the Asia Pacific, China, Japan, and India are among the largest regional markets for digestive health supplements, owing to the presence of a large consumer base. Rising product demand from countries, such as Japan and Australia is expected to strengthen the regional market growth over the forecast period.

Competitive Landscape

The global digestive health supplements market is highly competitive with the presence of many players. High investments for research and development activities and product innovation has led them to gain major market share in the global market. Some of the major key players in digestive health supplements market, globally includes Alimentary Health Limited, Amway, Herbalife International of America, Inc, Procter & Gamble, Pfizer Inc., among others.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format.
  • Report customization as per the client's requirements.
  • 3 months of analyst support.
Note: Product cover images may vary from those shown
2 of 4


  • Alimentary Health Limited
  • Amway
  • Bayer AG
  • DSM
  • Klaire Labs
  • Nature's Bounty
  • MORE
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study




4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5.1 By Type
5.1.1 Prebiotics
5.1.2 Probiotics
5.1.3 Enzymes
5.1.4 Others
5.2 By Distribution Channel
5.2.1 Supermarket/Hypermarket
5.2.2 Pharmacies and Drugstore
5.2.3 Online Retailer
5.2.4 Others
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe United Kingdom Germany France Russia Italy Spain Rest of Europe
5.3.3 Asia Pacific India China Japan Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East & Africa South Africa Saudi Arabia Rest of Middle East & Africa


6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Alimentary Health Limited
6.4.2 Amway
6.4.3 Pfizer Inc.
6.4.4 Klaire Labs
6.4.5 Herbalife International of America, Inc
6.4.6 Otsuka Pharmaceutical Co., Ltd.
6.4.7 Procter & Gamble
6.4.8 Bayer AG
6.4.9 DSM
6.4.10 NOW Foods
6.4.11 Nature's Bounty

Note: Product cover images may vary from those shown
3 of 4


4 of 4
  • Alimentary Health Limited
  • Amway
  • Pfizer Inc.
  • Klaire Labs
  • Herbalife International of America, Inc
  • Otsuka Pharmaceutical Co., Ltd.
  • Procter & Gamble
  • Bayer AG
  • DSM
  • NOW Foods
  • Nature's Bounty
Note: Product cover images may vary from those shown