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China Toys Market Report by Product Type, End-User, Distribution Channel, and Province 2024-2032

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    Report

  • 120 Pages
  • January 2024
  • Region: China
  • IMARC Group
  • ID: 5732303
The China toys market size reached US$ 20.9 billion in 2023. The market is projected to reach US$ 47.4 billion by 2032, exhibiting a growth rate (CAGR) of 9.54% during 2023-2032. The introduction of eco-friendly toy variants, a shift in preference from traditional toys to modern and high-tech electronic toys and the increasing influence of social media platforms and celebrity endorsements are among the key factors driving the market growth.

Toys serve as interactive objects that facilitate learning and development in infants and young children. They come in a variety of materials, such as plastic, cloth, clay, metal, and wood, and are available in different shapes, colors, and sizes. Toys can be categorized into physical activity toys, brain training toys, promotional merchandise, and collectibles. These playthings play a crucial role in cognitive development by assisting in the acquisition of reasoning and logical skills, as well as spatial reasoning abilities. Various types of toys are available, including puzzles, cards, board games, rattles, construction and building sets, and educational toys.

The market in China for toys is being driven by inflating disposable income levels of the masses. Furthermore, there is a shift in preference from traditional toys to modern and high-tech electronic toys as they contribute to enhancing intelligence quotient (IQ), enhancing motor skills, improving concentration and creativity, and promoting personality and communication skills which is further strengthening the market. Besides, the increasing use of smartphones, easy access to internet connectivity, and the rise of e-banking systems are also contributing to the market's expansion. Several leading players in the industry are focusing on developing innovative toys using eco-friendly materials such as cork, clay, and bamboo, thereby supporting the overall growth of the market. Additionally, the growth of organized distribution channels and the emergence of the e-commerce industry, which offers doorstep delivery and secure payment methods, are creating a favorable market outlook. Other factors, such as the increasing influence of social media and the presence of strong income levels among the masses, are also impacting the market.

China Toys Market Trends/Drivers

Increasing Parental Concerns

Parents in China have become increasingly concerned about the safety of toys due to past incidents involving substandard or hazardous products. In response, manufacturers and retailers are responding to these concerns by ensuring their products undergo thorough testing and certification processes to guarantee safety. This is creating a positive market outlook. Moreover, With the rise of digital toys and smart devices, parents are increasingly concerned about online safety and privacy. They seek toys that have robust security measures, protect children's personal information, and provide a safe digital environment. Furthermore, continual development of toys that incorporate educational elements, such as building blocks, puzzles, coding toys, and science kits is providing a boost to the market across China.

Rising implementation of government policies

The Chinese government has implemented various policies, such as providing tax incentives, subsidies, and financial support to encourage investment in toy production facilities, research and development, and innovation to support domestic toy manufacturing and promote the development of the industry. These policies aim to strengthen the domestic toy industry, enhance competitiveness, and reduce reliance on imported toys. Moreover, they have taken measures to improve the enforcement of intellectual property rights (IPR) in the toy industry. This has led to increased protection of patented designs, trademarks, and copyrights. Furthermore, the government has implemented import and export regulations that also impact the toy market as these regulations govern the importation of toys, including safety certifications, customs procedures, and labeling requirements. Also, the government imposes export standards to ensure that toys meet the quality and safety requirements of target markets.

China Toys Industry Segmentation:

The report provides an analysis of the key trends in each segment of the China toys market report, along with forecasts at the country and province levels from 2023-2032. The report has categorized the market based on product type, distribution channel and end-user.

Breakup by Product Type:

  • Plush Toys
  • Electronic/Remote Control Toys
  • Games and Puzzles
  • Construction and Building Toys
  • Dolls
  • Ride-Ons
  • Sports & Outdoor Play Toys
  • Infant/Pre-School Toys
  • Activity Toys
  • Others

Electronic/remote control toys represent the most widely used product type

the report has provided a detailed breakup and analysis of the market based on the product type. this includes plush toys, electronic/remote control toys, games and puzzles, construction and building toys, dolls, ride-ons, sports & outdoor play toys, infant/pre-school toys, activity toys and others. According to the report, electronic/remote control toys represented the largest segment.

Electronic/remote control toys incorporate features, such as sound effects, lights, motion sensors, touchscreens, voice recognition, and connectivity, making them highly engaging and appealing to children. These toys often provide educational benefits by incorporating interactive learning experiences. They can help develop cognitive skills, problem-solving abilities, creativity, language acquisition, and STEM knowledge. The proliferation of smartphones, tablets, and other smart devices has contributed to the dominance of electronic toys. Many electronic toys can be connected to these devices, allowing for additional features, app integration, and access to online content. These product type also provide entertainment beyond traditional play since they include features, including music, videos, games, and digital storytelling.

On the other hand, games and puzzles are highly valued for their educational benefits. They help develop critical thinking, problem-solving skills, spatial awareness, hand-eye coordination, logical reasoning, and strategic planning. They encourage family bonding and social interaction.

Breakup by End-User:

  • Unisex
  • Boys
  • Girls

Unisex account for the majority of the market share

A detailed breakup and analysis of the market based on the end user has also been provided in the report. This includes unisex, boys, and girls. According to the report, unisex segment accounted for the largest market share.

Unisex toys appeal to a broader audience as they are designed without specific gender stereotypes. Unisex toys often focus on educational and skill development, appealing to parents who prioritize learning and cognitive growth. These toys offer opportunities for creativity, problem-solving, critical thinking, and fine motor skills development, regardless of gender. Parents across China recognize the value of such toys and their impact on their child's overall development. Unisex toys offer a wide range of play experiences that are not limited to stereotypical gender roles. They encompass various themes, such as building blocks, puzzles, arts and crafts, science kits, and imaginative play sets, allowing children to explore their interests and preferences freely. This diversity in play experiences contributes to the dominance of the unisex sector.

Breakup by Distribution Channel:

  • Specialty Toy Chain Stores
  • Supermarkets and Hypermarkets
  • Departmental Stores
  • Online Stores
  • Others

Specialty toy chain stores hold the largest share in the market

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes specialty toy chain stores, supermarkets and hypermarkets, departmental stores, online stores, and others. According to the report, specialty toy chain stores segment accounted for the largest market share.

Specialty toy chain stores focus on offering a wide variety of toys that are carefully curated to meet specific customer preferences and interests. They specialize in niche categories, unique products, and high-quality toys that may not be readily available in other retail outlets. These stores prioritize toys that offer educational benefits and promote child development. They cater to parents' desires for toys that enhance cognitive skills, problem-solving abilities, creativity, and STEM learning. By focusing on educational toys, specialty toy chain stores differentiate themselves from general retailers and meet the demands of parents seeking enriching play experiences for their children.

On the contrary, online stores offer unparalleled convenience and accessibility to consumers. They provide a wide range of products from various brands, often offering more choices than physical retail stores. Online stores often offer competitive pricing due to reduced overhead costs compared to traditional retail. They can provide discounts, promotions, and flash sales that attract price-conscious consumers.

Breakup by Province:

  • Guangdong
  • Jiangsu
  • Shandong
  • Zhejiang
  • Henan
  • Others

Guangdong exhibits a clear dominance, accounting for the largest toys market share

The report has also provided a comprehensive analysis of all the major regional markets, which include Guangdong, Jiangsu, Shandong, Zhejiang, Henan and others.

Guangdong held the biggest market share as it is referred as a major manufacturing hub, particularly for toys. The province is home to numerous factories and production facilities, offering a wide range of manufacturing capabilities and expertise. It has developed industrial clusters focused on the toy industry. It comprises clusters of toy manufacturers, suppliers, and related businesses. These clusters foster collaboration, innovation, and efficiency within the industry, contributing to the dominance of Guangdong in the toys market. It has accumulated years of experience and expertise in toy manufacturing. Guangdong has a vibrant culture of innovation and design in the toy industry. Toy companies in the region invest in research and development, design creativity, and product innovation.

On the other hand, Jiangsu province also holds a significant position in the industry. Jiangsu has a strong manufacturing capacity, particularly in the production of plastic toys, electronic toys, and related components as the province hosts a large number of toy manufacturing companies and factories, leveraging its manufacturing expertise, technology, and infrastructure to produce a wide range of toys.

Competitive Landscape

The key players in the market have invested in research and development (R&D) activities to introduce new and innovative toy products that capture consumer attention. This may involve incorporating emerging technologies, interactive features, unique designs, or eco-friendly materials to differentiate their offerings. They are also developing educational toys that promote learning, cognitive development, and skill-building. These toys often align with educational curricula and cater to parental preferences for toys that offer educational value. Additionally, they are developing mobile apps, online platforms, or interactive websites to enhance the play experience, engage with customers, and provide additional digital content related to their toys. Also, they are upgrading packaging designs, implementing user-friendly instructions, providing after-sales support, or enhancing customer service through responsive communication channels.

Competition Analysis

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
  • Mattel, Inc.
  • LEGO System A/S
  • Hasbro, Inc.
  • VTech Holdings Limited
  • Hape International AG
  • Silverlit Toys Manufactory Limited
  • Sieper GmbH
  • Micro Mobility Systems AG
  • Ravensburger Ltd
  • Shantou City Big Tree Toys Co., Ltd

Key Questions Answered in This Report

1. What was the size of the China toys market in 2023?
2. What is the expected growth rate of the China toys market during 2024-2032?
3. What are the key factors driving the China toys market?
4. What has been the impact of COVID-19 on the China toys market?
5. What is the breakup of the China toys market based on the product type?
6. What is the breakup of the China toys market based on the end-user?
7. What is the breakup of the China toys market based on the distribution channel?
8. What are the key regions in the China toys market?
9. Who are the key players/companies in the China toys market?

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
2.6 Study Assumptions
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 China Toys Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Product Type
5.5 Market Breakup by Distribution Channel
5.6 Market Breakup by End-User
5.7 Market Breakup by Province
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Overview
5.9.2 Strengths
5.9.3 Weaknesses
5.9.4 Opportunities
5.9.5 Threats
5.10 Value Chain Analysis
5.10.1 Overview
5.10.2 Research and Development
5.10.3 Raw Material Procurement
5.10.4 Manufacturing
5.10.5 Quality Control
5.10.6 Marketing
5.10.7 Distribution
5.10.8 Retailers
5.10.9 End Users
5.11 Porter’s Five Forces Analysis
5.11.1 Overview
5.11.2 Bargaining Power of Buyers
5.11.3 Bargaining Power of Suppliers
5.11.4 Degree of Rivalry
5.11.5 Threat of New Entrants
5.11.6 Threat of Substitutes
5.12 Price Analysis
5.12.1 Price Ranges
5.12.2 Price Indicators
6 Market Breakup by Product Type
6.1 Plush Toys
6.1.1 Market Overview
6.1.2 Market Performance
6.1.3 Competitive Landscape
6.1.4 Value Chain
6.1.5 Market Forecast
6.2 Electronic/Remote Control Toys
6.2.1 Market Overview
6.2.2 Market Performance
6.2.3 Competitive Landscape
6.2.4 Value Chain
6.2.5 Market Forecast
6.3 Games and Puzzles
6.3.1 Market Overview
6.3.2 Market Performance
6.3.3 Competitive Landscape
6.3.4 Value Chain
6.3.5 Market Forecast
6.4 Construction and Building Toys
6.4.1 Market Overview
6.4.2 Market Performance
6.4.3 Competitive Landscape
6.4.4 Value Chain
6.4.5 Market Forecast
6.5 Dolls
6.5.1 Market Overview
6.5.2 Market Performance
6.5.3 Competitive Landscape
6.5.4 Value Chain
6.5.5 Market Forecast
6.6 Ride-Ons
6.6.1 Overview
6.6.2 Market Performance
6.6.3 Competitive Landscape
6.6.4 Value Chain
6.6.5 Market Forecast
6.7 Sports & Outdoor Play Toys
6.7.1 Market Overview
6.7.2 Market Performance
6.7.3 Competitive Landscape
6.7.4 Value Chain
6.7.5 Market Forecast
6.8 Infant/Pre-School Toys
6.8.1 Market Overview
6.8.2 Market Performance
6.8.3 Competitive Landscape
6.8.4 Value Chain
6.8.5 Market Forecast
6.9 Activity Toys
6.9.1 Market Overview
6.9.2 Market Performance
6.9.3 Competitive Landscape
6.9.4 Value Chain
6.9.5 Market Forecast
6.10 Others
6.10.1 Market Overview
6.10.2 Market Performance
6.10.3 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Specialty Toy Chain Stores
7.1.1 Overview
7.1.2 Market Performance
7.1.3 Market Forecast
7.2 Supermarkets and Hypermarkets
7.2.1 Overview
7.2.2 Market Performance
7.2.3 Market Forecast
7.3 Departmental Stores
7.3.1 Overview
7.3.2 Market Performance
7.3.3 Market Forecast
7.4 Online Stores
7.4.1 Overview
7.4.2 Market Performance
7.4.3 Market Forecast
7.5 Others
7.5.1 Overview
7.5.2 Market Performance
7.5.3 Market Forecast
8 Market Breakup by End-User
8.1 Unisex
8.1.1 Overview
8.1.2 Market Performance
8.1.3 Market Forecast
8.2 Boys
8.2.1 Overview
8.2.2 Market Performance
8.2.3 Market Forecast
8.3 Girls
8.3.1 Overview
8.3.2 Market Performance
8.3.3 Market Forecast
9 Market Breakup by Province
9.1 Guangdong
9.1.1 Overview
9.1.2 Market Performance
9.1.3 Market Forecast
9.2 Jiangsu
9.2.1 Overview
9.2.2 Market Performance
9.2.3 Market Forecast
9.3 Shandong
9.3.1 Overview
9.3.2 Market Performance
9.3.3 Market Forecast
9.4 Zhejiang
9.4.1 Overview
9.4.2 Market Performance
9.4.3 Market Forecast
9.5 Henan
9.5.1 Overview
9.5.2 Market Performance
9.5.3 Market Forecast
9.6 Others
9.6.1 Overview
9.6.2 Market Performance
9.6.3 Market Forecast
10 Toys Manufacturing Process
10.1 Product Overview
10.2 Raw Material Requirement
10.3 Various Types of Unit Operations Involved
10.4 Key Success and Risk Factors
11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
12 Profile of Key Players
12.1 Mattel, Inc.
12.2 LEGO System A/S
12.3 Hasbro, Inc.
12.4 VTech Holdings Limited
12.5 Hape International AG
12.6 Silverlit Toys Manufactory Limited
12.7 Sieper GmbH
12.8 Micro Mobility Systems AG
12.9 Ravensburger Ltd
12.10 Shantou City Big Tree Toys Co., Ltd
List of Figures
Figure 1: China: Toys Market: Major Drivers and Challenges
Figure 2: China: Toys Market: Sales Value (in Billion US$), 2018-2023
Figure 3: China: Toys Market: Breakup by Product Type (in %), 2023
Figure 4: China: Toys Market: Breakup by Distribution Channel (in %), 2023
Figure 5: China: Toys Market: Breakup by End-User (in %), 2023
Figure 6: China: Toys Market: Breakup by Province (in %), 2023
Figure 7: China: Toys Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 8: China: Toys Industry: SWOT Analysis
Figure 9: China: Toys Industry: Value Chain Analysis
Figure 10: China: Toys Industry: Porter’s Five Forces Analysis
Figure 11: Toys: Breakup of Production Cost (in %)
Figure 12: China: Plush Toys Market: Sales Value (in Million US$), 2018-2023
Figure 13: China: Plush Toys Market: Profit Margins (Branded) at Various Levels of the Supply Chain
Figure 14: China: Plush Toys Market: Profit Margins (Non-Branded) at Various Levels of the Supply Chain
Figure 15: China: Plush Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 16: China: Electronic/Remote Control Toys Market: Sales Value (in Million US$), 2018-2023
Figure 17: China: Electronic Toys Market: Profit Margins (Branded) at Various Levels of the Supply Chain
Figure 18: China: Electronic Toys Market: Profit Margins (Non-Branded) at Various Levels of the Supply Chain
Figure 19: China: Electronic/Remote Control Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 20: China: Games and Puzzles Market: Sales Value (in Million US$), 2018-2023
Figure 21: China: Games and Puzzles Market: Profit Margins (Branded) at Various Levels of the Supply Chain
Figure 22: China: Games and Puzzles Market: Profit Margins (Non-Branded) at Various Levels of the Supply Chain
Figure 23: China: Games and Puzzles Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: China: Construction and Building Toys Market: Sales Value (in Million US$), 2018-2023
Figure 25: China: Construction and Building Toys Market: Profit Margins (Branded) at Various Levels of the Supply Chain
Figure 26: China: Construction and Building Toys Market: Profit Margins (Non-Branded) at Various Levels of the Supply Chain
Figure 27: China: Construction and Building Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 28: China: Dolls Market: Sales Value (in Million US$), 2018-2023
Figure 29: China: Dolls Market: Profit Margins (Branded) at Various Levels of the Supply Chain
Figure 30: China: Dolls Market: Profit Margins (Non-Branded) at Various Levels of the Supply Chain
Figure 31: China: Dolls Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 32: China: Ride-Ons Market: Sales Value (in Million US$), 2018-2023
Figure 33: China: Ride-On Toys Market: Profit Margins (Branded) at Various Levels of the Supply Chain
Figure 34: China: Ride-On Toys Market: Profit Margins (Non-Branded) at Various Levels of the Supply Chain
Figure 35: China: Ride-Ons Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 36: China: Sports & Outdoor Play Toys Market: Sales Value (in Million US$), 2018-2023
Figure 37: China: Sports and Outdoor Toys Market: Profit Margins (Branded) at Various Levels of the Supply Chain
Figure 38: China: Sports and Outdoor Toys Market: Profit Margins (Non-Branded) at Various Levels of the Supply Chain
Figure 39: China: Sports & Outdoor Play Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 40: China: Infant/Pre-School Toys Market: Sales Value (in Million US$), 2018-2023
Figure 41: China: Pre-School Toys Market: Profit Margins (Branded) at Various Levels of the Supply Chain
Figure 42: China: Pre-School Toys Market: Profit Margins (Non-Branded) at Various Levels of the Supply Chain
Figure 43: China: Infant/Pre-School Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 44: China: Activity Toys Market: Sales Value (in Million US$), 2018-2023
Figure 45: China: Activity Toys Market: Profit margins (Branded) at Various Levels of the Supply Chain
Figure 46: China: Activity Toys Market: Profit Margins (Non-Branded) at Various Levels of the Supply Chain
Figure 47: China: Activity Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 48: China: Others Market: Sales Value (in Million US$), 2018-2023
Figure 49: China: Others Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 50: China: Toys Market (Specialty Toy Chain Stores): Sales Value (in Million US$), 2018-2023
Figure 51: China: Toys Market Forecast (Specialty Toy Chain Stores): Sales Value (in Million US$), 2024-2032
Figure 52: China: Toys Market (Supermarkets and Hypermarkets): Sales Value (in Million US$), 2018-2023
Figure 53: China: Toys Market Forecast (Supermarkets and Hypermarkets): Sales Value (in Million US$), 2024-2032
Figure 54: China: Toys Market (Departmental Stores): Sales Value (in Million US$), 2018-2023
Figure 55: China: Toys Market Forecast (Departmental Stores): Sales Value (in Million US$), 2024-2032
Figure 56: China: Toys Market (Online Stores): Sales Value (in Million US$), 2018-2023
Figure 57: China: Toys Market Forecast (Online Stores): Sales Value (in Million US$), 2024-2032
Figure 58: China: Toys Market (Others): Sales Value (in Million US$), 2018-2023
Figure 59: China: Toys Market Forecast (Others): Sales Value (in Million US$), 2024-2032
Figure 60: China: Toys Market (Unisex): Sales Value (in Million US$), 2018-2023
Figure 61: China: Toys Market Forecast (Unisex): Sales Value (in Million US$), 2024-2032
Figure 62: China: Toys Market (Boys): Sales Value (in Million US$), 2018-2023
Figure 63: China: Toys Market Forecast (Boys): Sales Value (in Million US$), 2024-2032
Figure 64: China: Toys Market (Girls): Sales Value (in Million US$), 2018-2023
Figure 65: China: Toys Market Forecast (Girls): Sales Value (in Million US$), 2024-2032
Figure 66: Guangdong: Toys Market: Sales Value (in Million US$), 2018-2023
Figure 67: Guangdong: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 68: Jiangsu: Toys Market: Sales Value (in Million US$), 2018-2023
Figure 69: Jiangsu: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 70: Shandong: Toys Market: Sales Value (in Million US$), 2018-2023
Figure 71: Shandong: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 72: Zhejiang: Toys Market: Sales Value (in Million US$), 2018-2023
Figure 73: Zhejiang: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 74: Henan: Toys Market: Sales Value (in Million US$), 2018-2023
Figure 75: Henan: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 76: Other Provinces: Toys Market: Sales Value (in Million US$), 2018-2023
Figure 77: Other Provinces: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 78: Plush Toy Manufacturing Process: Detailed Process Flow
List of Tables
Table 1: China: Toys Market: Key Industry Highlights, 2023 and 2032
Table 2: China: Toys Market: General Price Range by Product Type (in US$ per Unit), 2023
Table 3: China: Toys Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
Table 4: China: Plush Toys Market: Key Industry Highlights, 2023 and 2032
Table 5: China: Plush Toys Market: Major Companies
Table 6: China: Electronic/Remote Control Toys Market: Key Industry Highlights, 2023 and 2032
Table 7: China: Electronic/Remote Control Toys Market: Major Companies
Table 8: China: Games and Puzzles Market: Key Industry Highlights, 2023 and 2032
Table 9: China: Games and Puzzles Market: Major Companies
Table 10: China: Construction and Building Toys Market: Key Industry Highlights, 2023 and 2032
Table 11: China: Construction and Building Toys Market: Major Companies
Table 12: China: Dolls Market: Key Industry Highlights, 2023 and 2032
Table 13: China: Dolls Market: Major Companies
Table 14: China: Ride-Ons Market: Key Industry Highlights, 2023 and 2032
Table 15: China: Ride-Ons Market: Major Companies
Table 16: China: Sports & Outdoor Play Toys Market: Key Industry Highlights, 2023 and 2032
Table 17: China: Sports & Outdoor Play Toys Market: Major Companies
Table 18: China: Infant/Pre-School Toys Market: Key Industry Highlights, 2023 and 2032
Table 19: China: Infant/Pre-School Toys Market: Major Companies
Table 20: China: Activity Toys Market: Key Industry Highlights, 2023 and 2032
Table 21: China: Activity Toys Market: Major Companies
Table 22: China: Other Toys Market: Key Industry Highlights, 2023 and 2032
Table 23: China: Toys Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 24: China: Toys Market (Specialty Toy Chain Stores): Key Industry Highlights, 2023 and 2032
Table 25: China: Toys Market (Supermarkets and Hypermarkets): Key Industry Highlights, 2023 and 2032
Table 26: China: Toys Market (Departmental Stores): Key Industry Highlights, 2023 and 2032
Table 27: China: Toys Market (Online Stores): Key Industry Highlights, 2023 and 2032
Table 28: China: Toys Market (Others): Key Industry Highlights, 2023 and 2032
Table 29: China: Toys Market Forecast: Breakup by End-User (in Million US$), 2024-2032
Table 30: China: Toys Market (Unisex): Key Industry Highlights, 2023 and 2032
Table 31: China: Toys Market (Boys): Key Industry Highlights, 2023 and 2032
Table 32: China: Toys Market (Girls): Key Industry Highlights, 2023 and 2032
Table 33: China: Toys Market Forecast: Breakup by Province (in Million US$), 2024-2032
Table 34: Guangdong: Toys Market: Key Industry Highlights, 2023 and 2032
Table 35: Jiangsu: Toys Market: Key Industry Highlights, 2023 and 2032
Table 36: Shandong: Toys Market: Key Industry Highlights, 2023 and 2032
Table 37: Zhejiang: Toys Market: Key Industry Highlights, 2023 and 2032
Table 38: Henan: Toys Market: Key Industry Highlights, 2023 and 2032
Table 39: Other Provinces: Toy Market: Key Industry Highlights, 2023 and 2032
Table 40: China: Plush Toys: Raw Material Requirement
Table 41: China: Toys Industry: Competitive Structure
Table 42: China: Toys Market: Key Players

Companies Mentioned

  • Mattel Inc.
  • LEGO System A/S
  • Hasbro Inc.
  • VTech Holdings Limited
  • Hape International AG.
  • Silverlit Toys Manufactory Limited
  • Sieper GmbH
  • Micro Mobility Systems AG
  • Ravensburger Ltd.
  • Shantou City Big Tree Toys Co. Ltd.

Methodology

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Table Information