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Global Programmatic Advertising Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2018 To 2026

  • ID: 4620313
  • Report
  • Region: Global
  • Acute Market Reports
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FEATURED COMPANIES

  • Adingo, Inc.
  • AdRoll, Inc.
  • AppNexus, Inc.
  • Connexity, Inc.
  • DoubleClick Inc.
  • MediaMath, Inc.
  • MORE
Programmatic Advertising Market (Operating Device Type – Mobile and Desktop; Advertising Media Type – Digital Display, Mobile Display, Video, Social, Search and Television; Trading Platform Type –Real Time Buying (RTB), Private Marketplace Guaranteed, Automated Guaranteed and Unreserved Fixed-rate) Market – Growth, Future Prospects and Competitive Analysis, 2018 - 2026, the global programmatic advertising market is set to expand with promising CAGR throughout the forecast period to cross US$ 90 Bn by 2026.

Market Insights
The overall programmatic advertising market is set to continue promising growth through the forecasted period, majorly due to significantly growing automation in online advertisement sector. More than half of European display advertisements are now traded programmatically. Programmatic advertising gives an organization easier access to advertising based on target audience data as well as reduces labor cost in overall trading process. In wake of functional benefits offered by programmatic algorithm to bring down customer acquisition costs, advertising agencies have concentrated their efforts on this automated advertising technology.

The overall programmatic advertising market is segmented based on operating device type, advertising media type and trading platform. By operating device type, programmatic mobile advertising is leading the market and accounting for more than 3/4th of the total market value. Growth of the segment is credited to constant revolution in mobile advertising technology. Based on geography, the programmatic advertising market dominated by North America estimated for more than 50% of the overall market value generated worldwide. Asia Pacific expected to account for the highest growth in the following years. The anticipated growth will be majorly spurred by heavy investment in programmatic mobile advertising by number of big players in the region. For instance, in 2017, approximately 75% programmatic advertising investment credited by internet giants such as Baidu, Inc., Alibaba Group Holdings Ltd. and Tencent Holdings Ltd. dedicated to programmatic mobile advertising.

Public and private marketplaces are focusing on their efficiency to collect consumer data, serve up unique value addition such as content personalization and provide affordable placement. However, General Data Protection Regulation (GDPR) act influencing all organizations to protect the digital security of consumers while operating targeted audience data. Furthermore, market growth for programmatic advertising propelled by demand for customized content according to life events of consumers. According to a survey for digital advertisements in July 2017, 68% of targeted audience feels it is useful to get advertisements relevant to right time & right place. With such significant dynamic consumer demand, programmatic advertising market presumed to witness immense growth throughout the forecast period. In addition, hurdles of understanding options, bidding, and optimization in trading are now being handled by smart automated programmatic platforms. Unified trade automated platform offers consumers to act on real-time trading decisions. Considering significant benefits including simplicity in overall advertising process, programmatic advertising anticipated to provide traction for several smaller brands for advertising purpose.
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Adingo, Inc.
  • AdRoll, Inc.
  • AppNexus, Inc.
  • Connexity, Inc.
  • DoubleClick Inc.
  • MediaMath, Inc.
  • MORE
Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Programmatic Advertising Market
2.2 Global Programmatic Advertising Market, By Operating Device Type
2.3 Global Programmatic Advertising Market, By Advertising Media
2.4 Global Programmatic Advertising Market, By Trading Platform
2.5 Global Programmatic Advertising Market, By Geography

Chapter 3 Market Dynamics
3.1 Introduction
3.1.1 Global Programmatic Advertising Market Value and Growth, 2016 – 2026, (US$ Bn) (Y-o-Y %)
3.2 Market Drivers
3.3 Market Growth Inhibitors
3.3.1 Impact Analysis of Drivers and Restraints
3.4 Key Market Trends and Future Outlook
3.5 See-Saw Analysis
3.6 Attractive Investment Proposition
3.7 Competitive Analysis
3.7.1 Market Positioning of Key Vendors
3.7.2 Key Strategies Adopted by the Leading Players

Chapter 4 Global Programmatic Advertising Market Analysis (US$ Bn), by Operating Device Type, 2016 - 2026
4.1 Overview
4.2 Mobile
4.3 Desktop

Chapter 5 Global Programmatic Advertising Market Analysis (US$ Bn), by Advertising Media, 2016 - 2026
5.1 Overview
5.2 Digital Display
5.3 Mobile Display
5.4 Video
5.5 Social
5.6 Search
5.7 Television

Chapter 6 Global Programmatic Advertising Market Analysis (US$ Bn), by Trading Platform, 2016 - 2026
6.1 Overview
6.2 Real Time Bidding (RTB)
6.3 Private Marketplace Guaranteed
6.4 Automated Guaranteed
6.5 Unreserved Fixed-rate

Chapter 7 North America Programmatic Advertising Market Analysis, 2016 - 2026
7.1 Overview
7.2 North America Programmatic Advertising Market Analysis (US$ Bn), By Operating Device Type, 2016 – 2026
7.2.1 Market Analysis
7.3 North America Programmatic Advertising Market Analysis (US$ Bn), By Advertising Media, 2016 – 2026
7.3.1 Market Analysis
7.4 North America Programmatic Advertising Market Analysis (US$ Bn), By Trading Platform, 2016 – 2026
7.4.1 Market Analysis
7.5 North America Programmatic Advertising Market Analysis (US$ Bn), By Region, 2016 – 2026
7.5.1 U.S.
7.5.2 Canada

Chapter 8 Europe Programmatic Advertising Market Analysis, 2016 - 2026
8.1 Overview
8.2 Europe Programmatic Advertising Market Analysis (US$ Bn), By Operating Device Type, 2016 – 2026
8.2.1 Market Analysis
8.3 Europe Programmatic Advertising Market Analysis (US$ Bn), By Advertising Media, 2016 – 2026
8.3.1 Market Analysis
8.4 Europe Programmatic Advertising Market Analysis (US$ Bn), By Trading Platform, 2016 – 2026
8.4.1 Market Analysis
8.5 Europe Programmatic Advertising Market Analysis (US$ Bn), By Region, 2016 – 2026
8.5.1 U.K.
8.5.2 Germany
8.5.3 Nordic Countries
8.5.4 Rest of Europe

Chapter 9 Asia Pacific Programmatic Advertising Market Analysis, 2016 - 2026
9.1 Overview
9.2 Asia Pacific Programmatic Advertising Market Analysis, (US$ Bn) By Operating Device Type, 2016 – 2026
9.2.1 Market Analysis
9.3 Asia Pacific Programmatic Advertising Market Analysis, (US$ Bn) By Advertising Media, 2016 – 2026
9.3.1 Market Analysis
9.4 Asia Pacific Programmatic Advertising Market Analysis, (US$ Bn) By Trading Platform, 2016 – 2026
9.4.1 Market Analysis
9.5 Asia Pacific Programmatic Advertising Market Analysis, (US$ Bn) By Region, 2016 – 2026
9.5.1 China
9.5.2 Japan
9.5.3 South Asia
9.5.4 Rest of Asia Pacific

Chapter 10 Rest of the World (RoW) Programmatic Advertising Market Analysis, 2016 - 2026
10.1 Overview
10.2 RoW Programmatic Advertising Market Analysis, (US$ Bn) By Operating Device Type, 2016 – 2026
10.2.1 Market Analysis
10.3 RoW Programmatic Advertising Market Analysis, (US$ Bn) By Advertising Media, 2016 – 2026
10.3.1 Market Analysis
10.4 RoW Programmatic Advertising Market Analysis, (US$ Bn) By Trading Platform, 2016 – 2026
10.4.1 Market Analysis
10.5 RoW Programmatic Advertising Market Analysis, (US$ Bn) By Region, 2016 – 2026
10.5.1 Middle East & Africa (MEA)
10.5.2 Latin America

Chapter 11 Company Profiles
11.1 AOL Advertising, Inc.
11.2 AppNexus, Inc.
11.3 AdRoll, Inc.
11.4 Adobe Systems Inc.
11.5 Adingo, Inc.
11.6 Beeswax, Inc.
11.7 Connexity, Inc.
11.8 DataXu, Inc.
11.9 DoubleClick Inc.
11.10 Flurry, Inc.
11.11 MediaMath, Inc.
11.12 Rubicon Project, Inc.
11.13 Rocket Fuel Inc.
11.14 RadiumOne, Inc.
11.15 The Trade Desk, Inc.
11.16 Turn, Inc.

List of Figures:
Figure. 1 Global Programmatic Advertising: Market Segmentation
Figure. 2 Global Programmatic Advertising Market: Research Methodology
Figure. 3 Top-Down and Bottom Up Approach
Figure. 4 Global Programmatic Advertising Market, By Operating Device Type, 2017 (US$ Bn)
Figure. 5 Global Programmatic Advertising Market, By Advertising Media, 2017 (US$ Bn)
Figure. 6 Global Programmatic Advertising Market, By Trading Platform, 2017 (US$ Bn)
Figure. 7 Global Programmatic Advertising Market, By Geography, 2017 (US$ Bn)
Figure. 8 Global Programmatic Advertising Market Value and Growth, 2016 – 2026, (US$ Bn) (Y-o-Y %)
Figure. 9 See-Saw Analysis: Global Programmatic Advertising Market
Figure. 10 Attractive Investment Proposition
Figure. 11 Market Positioning of Key Programmatic Advertising Service Providers, 2017
Figure. 12 Global Programmatic Advertising Market Value Contribution, By Operating Device Type, 2017 & 2026 (%)
Figure. 13 Global Mobile Programmatic Advertising Market Value, 2016 – 2026, (US$ Bn)
Figure. 14 Global Desktop Programmatic Advertising Market Value, 2016 – 2026, (US$ Bn)
Figure. 15 Global Programmatic Advertising Market Value Contribution, By Advertising Media, 2017 & 2026 (%)
Figure. 16 Global Programmatic Digital Display Advertising Market Value, 2016 – 2026, (US$ Bn)
Figure. 17 Global Programmatic Mobile Display Advertising Market Value, 2016 – 2026, (US$ Bn)
Figure. 18 Global Programmatic Video Advertising Market Value, 2016 – 2026, (US$ Bn)
Figure. 19 Global Programmatic Social Advertising Market Value, 2016 – 2026, (US$ Bn)
Figure. 20 Global Programmatic Search Advertising Market Value, 2016 – 2026, (US$ Bn)
Figure. 21 Global Programmatic Television Advertising Market Value, 2016 – 2026, (US$ Bn)
Figure. 22 Global Programmatic Advertising Market Value Contribution, By Trading Platform, 2017 & 2026 (%)
Figure. 23 Global Programmatic Advertising Market Value from Real Time Bidding (RTB), 2016 – 2026 (US$ Bn)
Figure. 24 Global Programmatic Advertising Market Value from Private Maarketplace Guaranteed, 2016 – 2026 (US$ Bn)
Figure. 25 Global Programmatic Advertising Market Value from Automated Guaranteed, 2016 – 2026 (US$ Bn)
Figure. 26 Global Programmatic Advertising Market Value from Unreserved Fixed-rate, 2016 – 2026 (US$ Bn)
Figure. 27 North America Programmatic Advertising Market Value, 2016 – 2026, (US$ Bn)
Figure. 28 Europe Programmatic Advertising Market Value, 2016 – 2026, (US$ Bn)
Figure. 29 Asia Pacific Programmatic Advertising Market Value, 2016 – 2026, (US$ Bn)
Figure. 30 RoW Programmatic Advertising Market Value, 2016 – 2026, (US$ Bn)

List of Tables:
Table 1 Market Snapshot: Global Programmatic Advertising Market
Table 2 Impact Indicators
Table 3 Impact Analysis of Drivers and Restraints
Table 4 North America Programmatic Advertising Market Value, By Operating Device Type, 2016 – 2026 (US$ Bn)
Table 5 North America Programmatic Advertising Market Value, By Advertising Media, 2016 – 2026 (US$ Bn)
Table 6 North America Programmatic Advertising Market Value, By Trading Platform, 2016 – 2026 (US$ Bn)
Table 7 Europe Programmatic Advertising Market Value, By Operating Device Type, 2016 – 2026 (US$ Bn)
Table 8 Europe Programmatic Advertising Market Value, By Advertising Media, 2016 – 2026 (US$ Bn)
Table 9 Europe Programmatic Advertising Market Value, By Trading Platform, 2016 – 2026 (US$ Bn)
Table 10 Asia Pacific Programmatic Advertising Market Value, By Operating Device Type, 2016 – 2026 (US$ Bn)
Table 11 Asia Pacific Programmatic Advertising Market Value, By Advertising Media, 2016 – 2026 (US$ Bn)
Table 12 Asia Pacific Programmatic Advertising Market Value, By Trading Platform, 2016 – 2026 (US$ Bn)
Table 13 RoW Programmatic Advertising Market Value, By Operating Device Type, 2016 – 2026 (US$ Bn)
Table 14 RoW Programmatic Advertising Market Value, By Advertising Media, 2016 – 2026 (US$ Bn)
Table 15 RoW Programmatic Advertising Market Value, By Trading Platform, 2016 – 2026 (US$ Bn)
Table 16 AOL Advertising, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
Table 17 AppNexus, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
Table 18 AdRoll, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
Table 19 Adobe Systems Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
Table 20 Adingo, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
Table 21 Beeswax, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
Table 22 Connexity, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
Table 23 DataXu, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
Table 24 DoubleClick Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
Table 25 Flurry, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
Table 26 MediaMath, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
Table 27 Rubicon Project, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
Table 28 Orbital Tracking Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
Table 29 RadiumOne, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
Table 30 The Trade Desk, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
Table 31 Turn, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
Note: Product cover images may vary from those shown
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  • AOL Advertising, Inc.
  • AppNexus, Inc.
  • AdRoll, Inc.
  • Adobe Systems Inc.
  • Adingo, Inc.
  • Beeswax, Inc.
  • Connexity, Inc.
  • DataXu, Inc.
  • DoubleClick Inc.
  • Flurry, Inc.
  • MediaMath, Inc.
  • Rubicon Project, Inc.
  • Rocket Fuel Inc.
  • RadiumOne, Inc.
  • The Trade Desk, Inc.
  • Turn, Inc.
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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