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Deodorants and Bath Products: Global Intelligence Database

  • Report

  • August 2018
  • Region: Global
  • Mordor Intelligence
  • ID: 4622212

IC Deodorant & Bath products is a global intelligence database on retail Deodorant & Bath products that offers robust countries and categories data. It is a Cost-effective database saving purchase of 52 country reports separately. It Covers 13 year of comparable data with 5 year forecasts including value sales, volume sales and distribution channel sales.

Market Scope


  • Overall Deodorant & Bath products market data, volume and value analytics with growth trend (2010-2023).
  • Distribution channel sales data from 2010-2017
  • Additional information includes - GDP, per capita consumption, per capita expenditure, economic parameters, population, inflation and country currency exchange rates

This Research Data involves a study of Deodorant & Bath products Sector across 6 regions, covering 52 major countries which occupies more than 85% of the global market. The database consists of more than 75,000 data points for the period 2010-2023. Below are mentioned 3 broad categories covered in the market that covers various segments, Category definitions and segment definitions.


  • Bath and Shower Products
  • Deodorants
  • Soap

Market Overview

The global Deodorant & Bath products market is expected to reach USD 60 billion by 2023 witnessing a steady CAGR during the forecast period. Western Europe continues to dominate the global Deodorant & Bath products market which is primarily driven by Germany. North America and Europe follow the Asia-Pacific in Deodorant & Bath products product sale. About 34.6 billion units of Deodorant & Bath products consumed in 2017, which is growing at a steady growth rate.

Deodorants Continue to Dominate Sales

Spray Deodorants hold the most significant share of the market which is expected to reach USD 13.2 billion by 2023. Despite the largest share of spray deodorants in the deodorant market, it is witnessing the faster CAGR during the forecast period. Bar soap occupies a significant share of the market which is witnessing a healthy CAGR of 3.3%. The liquid soap which holds the smallest share in the market continues to possess tough competition from bar soap during the forecast period. Shower products recorded a steady increase of 3.8% during 2016-2017. Roll-on deodorants continue to remain popular category among consumers during the forecast period.

Asia-Pacific Surpassed North America in Deodorant & Bath Products Consumption

Asia-Pacific occupies the leading share in the market with China the largest market. The developed region such as Western Europe and North America continue to witness the flat growth rate during the forecast period. Sluggish growth in the matured market such as US, Germany, UK and Spain has primarily affected the market growth. North America recorded the lowest volume growth of 0.2% during the forecast period. The negligible growth has attributed to the declining volume sales in Canada.

Variety Stores witnessing the fastest growth rate after Online Retail

Online retail channel recorded a CAGR of 10.4% during 2012-2017 which is largely driven by deodorants sale. Specialist Retailers was the second largest market for deodorants sale in 2017 which recorded value growth of 37.8% during 2012-2017. Supermarkets and hypermarkets continue to dominate the soap market while variety stores witnessing the fastest CAGR of 5.2% in physical stores sales.

Reasons to Purchase this Dashboard


  • More Granular: Covers more categories, segments and sub- segments information at country and global level than other market intelligence providers
  • Analyzing the outlook of the market with the recent market data, historic data and market forecast
  • Ease of comparability: Our analytics is based on standardized definition across the globe to facilitate better comparability of market data
  • View market in different ways among categories and geography to understand where the actual opportunity lies
  • Market segmentation including quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level data integrating the demand and supply forces that are influencing the growth of the market
  • Market value (USD Million) and volume (Units Million) data for each segment and sub segment
  • Understanding the market due to value and volume changes, intra category competition and distribution channel trends
  • Develop business strategy to spot growth opportunity and maximize sales in multi-channel distribution through all B2C channels
  • Dedicated analyst support for research queries and training
  • Continuous amendment of database yearly with significant changes updated based on scenarios

Customization of the Dashboard

This dashboard can be customized to meet your requirements by adding the country of your choice and qualitative trends on request. Please connect with our analyst, who will ensure you get a dashboard that suits your needs



This product will be delivered within 2 business days.

Table of Contents

1. Introduction
1.1 Key Deliverables of the Study
1.2 Market Definition

2. Research Approach and Methodology
2.1 Introduction
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Internal sources evaluation
2.4.2 Research Process
2.4.3 Modeling & triangulation
2.4.4 Data finalization
2.4.5 Expert Validation

3. Market Segmentation
3.1 By Product
3.1.1 Bath and Shower Products
3.1.1.1 Liquid Bath Products
3.1.1.1.1 Bath Foam/Gel
3.1.1.1.2 Bath Oil/Pearls
3.1.1.2 Shower Products
3.1.1.2.1 Body Wash/Shower Gel
3.1.1.2.2 Other Shower Products
3.1.1.3 Other Bath Products
3.1.1.3.1 Bath Salts/Powder
3.1.1.3.2 Other Bath Additives
3.1.2 Deodorants
3.1.2.1 Creams
3.1.2.2 Gels
3.1.2.3 Roll-On
3.1.2.4 Sprays
3.1.2.5 Sticks
3.1.2.6 Wipes
3.1.3 Soap
3.1.3.1 Bar Soap
3.1.3.2 Liquid Soap
3.2 By Geography
3.2.1 North America
3.2.1.1 United States
3.2.1.2 Canada
3.2.1.3 Mexico
3.2.2 Western Europe
3.2.2.1 Spain
3.2.2.2 U.K.
3.2.2.3France
3.2.2.4 Germany
3.2.2.5 Italy
3.2.2.6Belgium
3.2.2.7 Denmark
3.2.2.8 Finland
3.2.2.9 Ireland
3.2.2.10 Netherlands
3.2.2.11 Norway
3.2.2.12 Portugal
3.2.2.13 Switzerland
3.2.2.14 Sweden
3.2.3 Central and Eastern Europe
3.2.3.1 Austria
3.2.3.2 Bulgaria
3.2.3.3 Czech Republic
3.2.3.4 Greece
3.2.3.5 Hungary
3.2.3.6 Poland
3.2.3.7 Romania
3.2.3.8 Russia
3.2.3.9 Slovakia
3.2.3.10 Turkey
3.2.3.11 Ukraine
3.2.4 Asia-Pacific
3.2.4.1 China
3.2.4.2 Japan
3.2.4.3 India
3.2.4.4 Thailand
3.2.4.5 Vietnam
3.2.4.6 Australia
3.2.4.7 Hong Kong
3.2.4.8 Indonesia
3.2.4.9 Malaysia
3.2.4.10 New Zealand
3.2.4.11 Philippines
3.2.4.12 Singapore
3.2.4.13 South Korea
3.2.5 South America
3.2.5.1 Brazil
3.2.5.2 Argentina
3.2.5.3 Chile
3.2.5.4 Colombia
3.2.5.5 Peru
3.2.6 Middle East & Africa
3.2.6.1 South Africa
3.2.6.2 Saudi Arabia
3.2.6.3 United Arab Emirates
3.2.6.4 Nigeria
3.2.6.5 Israel
3.2.6.6 Egypt
3.3 By Distribution Channel
3.3.1 Warehouse Clubs
3.3.2 Department Stores
3.3.3 Pharmacies
3.3.4 Convenience Stores
3.3.5 Specialist Retailers
3.3.6 Supermarkets and Hypermarkets
3.3.7 Online Retail
3.3.8 Variety Stores
3.3.9 Other Distribution Channel

Countries Covered

  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Bulgaria
  • Canada
  • Chile
  • China
  • Colombia
  • Czech Republic
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Ireland
  • Israel
  • Italy
  • Japan
  • Malaysia
  • Mexico
  • Netherlands
  • New Zealand
  • Nigeria
  • Norway
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Romania
  • Russia
  • Saudi Arabia
  • Singapore
  • Slovakia
  • South Africa
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • Thailand
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom
  • United States
  • Vietnam

Methodology

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