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Global Matcha Market - Growth, Trends and Forecast (2020 - 2025)

  • ID: 4622262
  • Report
  • April 2020
  • Region: Global
  • 105 pages
  • Mordor Intelligence
until Sep 30th 2021


  • AIYA America Inc.
  • AOI Tea
  • DoMatcha
  • Ippodo Tea
  • Kissa Tea
  • Matcha Maiden
The matcha market is forecasted to grow at a CAGR of 9.44% during the forecast period.

The rising occurrence of chronic diseases has fuelled the demand for healthy and nutritious food and beverage products.

The antioxidant properties and vitamin composition of matcha have further fuelled the matcha demand, across the world.

Additionally, the rising number of health-conscious consumers, along with consumer awareness about the health benefits of matcha ingredient, is expected to fuel the market growth during the forecast period.

Key Market Trends

Increasing Exports of Matcha by Japan

Amongst the various kinds of Japanese tea, matcha has a unique position. Japan’s export of green tea has significantly increased. The major importers of matcha from Japan are China, Sri Lanka, India, and the United States. The increasing demand for matcha powdered green tea in the United States drove the exports of green tea, in 2017, by Japan. An economic partnership agreement between Japan and the European Union could give exports of green tea, including matcha, an additional boost. The EU will abolish its 3.2% tariff on portions of green tea weighing less than 3kg. Many large cafe chains in the United States have put green tea lattes using matcha on their menus, and the ingredient is increasingly popular in desserts. Over the last 25 years, matcha sales in the United States have increased five-fold to more than USD 10 billion.

Asia Pacific Has Largest Market Revenue

The Asia - Pacific held the largest share of the global industry revenues in 2018. India is one of the leading markets for matcha in the Asia-Pacific region. As matcha complements both sweet and savory dishes, it has become a common ingredient used in ice-creams, tea cakes, crêpes, and even macaroons in Mumbai, India. The restaurants in India are confident that Indian plates are ready for advanced matcha delicacies. Some of them are, steamed and fried mantou bun with a matcha cream cheese and desserts, such as cakes, éclairs, mille-feuilles, milkshake, and smoothies. The product entrance in the US market is primarily aligned with the availability of matcha-based products through Japanese retail grocery stores across cities, such as Los Angeles.

Competitive Landscape

Matcha Maiden, AIYA America Inc., Ippodo Tea Co., and Ito En Ltd are some of the companies leading the product innovation in the matcha market, in terms of packaging, particularly teabags. The companies producing matcha, such as Midori Spring Ltd and Encha Life LLC, are increasingly procuring the production techniques, securing technical assistance from the Japanese farmers for the improved production of matcha, and even extracting matcha leaves from Japan. Some of the top brands are Encha Matcha, MatchaDNA, Midori Spring Ceremonial Emerald, Epic Matcha, Enzo's Private Selection, Kiss Me Organics, Zen Spirit, Matcha Konomi, Kenko Tea, and Jade Leaf Matcha among others.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support
Note: Product cover images may vary from those shown


  • AIYA America Inc.
  • AOI Tea
  • DoMatcha
  • Ippodo Tea
  • Kissa Tea
  • Matcha Maiden
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study



4.1 Market Drivers
4.2 Market Restraints
4.3 Porter Five Forces Framework
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products and Services
4.3.5 Degree of Competition

5.1 Grade
5.1.1 Ceremonial
5.1.2 Classic
5.1.3 Culinary
5.2 Product
5.2.1 Regular Tea
5.2.2 Matcha Beverages
5.2.3 Food
5.2.4 Personal Care
5.2.5 Other Applications
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Germany United Kingdom France Russia Italy Spain Rest of Europe
5.3.3 Asia - Pacific China India Japan Australia Rest of Asia - Pacific
5.3.4 Rest of the World Middle East & Africa South America

6 Competitive Landscape
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Matcha Maiden
6.3.2 Mizuba Tea
6.3.3 Kissa Tea
6.3.4 AOI Tea
6.3.5 AIYA America Inc.
6.3.6 Midori Spring
6.3.7 Ippodo Tea
6.3.8 DoMatcha

Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Matcha Maiden
  • Mizuba Tea
  • Kissa Tea
  • AOI Tea
  • AIYA America Inc.
  • Midori Spring
  • Ippodo Tea
  • DoMatcha
Note: Product cover images may vary from those shown