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Thailand Snack Bar Market - Segmented by Product Type and Distribution Channel - Growth, Trends, and Forecast (2018 - 2023)

  • ID: 4622716
  • Report
  • Region: Thailand
  • 86 pages
  • Mordor Intelligence
until Dec 31st 2019
1 of 4


  • Chef Jay's Food Products
  • General Mills Inc.
  • Nestlé S.A.
  • Nugo Nutrition
  • OhYeah! Nutrition
  • QuestNutrition LLC
  • MORE
The Thailand snack bar market is expected to reach USD 13.68 million by 2023 witnessing a robust CAGR during the forecast period 2018-2023. Snack bar is still a niche category in Thailand, which accounts for less than 1% of Asia-Pacific snack bar market.

Energy bar accounts for the most significant share in the market, which is expected to register a healthy CAGR of 6.5% during the forecast period. Increased demand for high protein snacks due to growing health awareness among consumers is the key driver for the market. Expanding retail channel with growing online retailing and on-the-go breakfast options are various factors fueled the snack bar market growth. Consumer interest in other alternative healthy snacks, such as fruits & vegetables is affecting the market growth.

Sports Nutrition and Convenience on Rise

Increased health awareness among consumer demanding snack products with energy boosting and enhanced nutritional content. Increased pressure from work-life balance and unhealthy diet among Thai’s surged the demand for sports nutrition products that supplement the diet. Snack bar such as energy bar is an ideal combination of nutrition and on-the-go snacks, which drives the market. Growing strong fitness wave and gym going population fueled the energy bar market size. Snacking at multiple occasions between meals, while traveling, ease of carrying and intact nutrition have driven the snack bar demand. Convenience related claim is increasingly becoming popular in health & wellness products, thus encouraging sales of smaller and variety pack snack bar. The snack bar of 60 grams size with 60g X5 packets mostly observed in the retail stores. Another reason for reduced pack size is to increase sales by making it more affordable to low-income groups.

Online Retail Accelerating Sales

Online retail sale of snack bar reached USD 20,000 in 2017, up 100% from 2012. There is strong growth in online shopping in the country due to convenience and various offers attracting consumers. Thai’s have become more tech-savvy, which is further driving the online sale. Rapid growth in mobile penetration, internet speed and growing economy have supported the internet retailing in Thailand. Multiple brands availability in online shopping offer ease to consumers as well lower cost management to the companies.

Supermarket/hypermarket led the sale with a share of more than 65% in the distribution channel. Expanding retail chain in the country offer a potential growth opportunity to the market. Supermarket/hypermarket and Convenience Stores are the most popular place for snack bar sale, which registered a CAGR of 6.5% and 6.2% respectively during the past five years.

Key Developments
  • 2017 - Companies are developing new products in combination with cereals and enhancing protein content in snack bars. For instance, Nestle introduced Koko Krunch cereal bar in Thailand in 2016, has performed well during the past years. The product is bear shaped cereal made with whole grain and added vitamins and minerals to boost energy. It is more focus on children who need more energy during the day. Comprehensive marketing and promotional activities by free sampling and creating Koko Krunch land in the wheat field to cater target customer has fueled the demand for the product
The Thailand Snack Bar market is competitive with a large number of International players occupying the significant share in the market. Foreign brands comprise innovative products in various flavors and varieties compared to domestic brands. Focus on distribution channel and product innovation are the key strategy adopted by players to maximize sales.


Reasons to Purchase this Report
  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Country level analysis integrating the demand and supply forces that are influencing the growth of the market.
  • Market value (USD Million) and volume (Kg Million) data for each segment and sub segment
  • Distribution Channel sales Analysis by Value
  • Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet in excel
Customization of the Report
  • This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs
Note: Product cover images may vary from those shown
2 of 4


  • Chef Jay's Food Products
  • General Mills Inc.
  • Nestlé S.A.
  • Nugo Nutrition
  • OhYeah! Nutrition
  • QuestNutrition LLC
  • MORE
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Scope of the Market

2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modeling
2.4.4 Expert Validation

3. Market Overview
3.1 Market Trends
3.2 Market Dynamics
3.2.1 Drivers Increased Online Retailing Increased Demand for Grab and go Snacks Growing Sports Nutrition Trend
3.2.2 Restraints Consumer Preferance for Other Snacks Alternatives
3.2.3 Opportunities Rising Demand for Natural and Organic Products
3.2.4 Porter's Five Forces Analysis Bargaining Power of Suppliers Bargaining Power of Buyers Threat of New Entrants Threat of Substitute Products and Services Degree of Competition

4. Market Segmentation
4.1 By Product Type
4.1.1 Cereal Bar Granola/Muesli Bars Other Cereal Bars
4.1.2 Energy Bar
4.1.3 Other Snack Bar
4.2 By Distribution Channel
4.2.1 Convenience Stores
4.2.2 Specialist Retailers
4.2.3 Supermarkets and Hypermarkets
4.2.4 On-line Retail
4.2.5 Other Distribution Channel

5. Competitive Landscape
5.1 Market Share Analysis
5.2 Strategy Adopted by Key Players
5.3 Most Active Companies in the Past Five Years

6. List of Company Profiles
6.1 Overview
6.2 Products & Services
6.3 Financials
6.4 Key Developments
6.5 Strategies Adopted
6.6 SWOT Analysis of Major Five Players

7. Companies Covered
7.1 Nestlé S.A.
7.2 Bright Food (Group) Co., Ltd.
7.3 Xongdur Thai Organic Food Co.,Ltd.
7.4 Nugo Nutrition
7.5 QuestNutrition LLC
7.6 OhYeah! Nutrition (ISS Research)
7.7 Bionutritional Research Group
7.8 Rise Bar
7.9 Chef Jay's Food Products
7.10 Associated British Foods plc. (Reflex Nutrition Limited and HIGH5)
7.11 General Mills, Inc.
7.12 The kellogg company

8. Appendix
8.1 Disclaimer
8.2 Sources

List of Tables
1: Snack Bar Market Revenue, By Distribution Channel,Thailand, 2015-2023
2: Snack Bar Market: Revenue in USD million, by Product Type ,Thailand, 2015-2023
3: Snack Bar Market: Revenue in USD million, by Cereal Bar ,Thailand, 2015-2023
4: Snack Bar Market: Revenue in USD million, by Granola/Muesli Bars ,Thailand, 2015-2023
5: Snack Bar Market: Revenue in USD million, by Other Cereal Bars ,Thailand, 2015-2023
6: Snack Bar Market: Revenue in USD million, by Energy Bars ,Thailand, 2015-2023
7: Snack Bar Market: Revenue in USD million, by Other Snack Bars ,Thailand, 2015-2023
8: Snack Bar Market: Volume in million Kg, by Product Type,Thailand, 2015-2023
9: Snack Bar Market: Volume in million Kg, by Cereal Bar,Thailand, 2015-2023
10: Snack Bar Market: Volume in million Kg, by Granola/Muesli Bars,Thailand, 2015-2023
11: Snack Bar Market: Volume in million Kg, by Other Cereal Bars,Thailand,2015-2023
12: Snack Bar Market: Volume in million Kg, by Energy Bars,Thailand,2015-2023
13: Snack Bar Market: Volume in million Kg, by Other Snack Bars,Thailand, 2015-2023
Note: Product cover images may vary from those shown
3 of 4


4 of 4
  • Nestlé S.A.
  • Bright Food (Group) Co. Ltd.
  • Xongdur Thai Organic Food Co. Ltd.
  • Nugo Nutrition
  • QuestNutrition LLC
  • OhYeah! Nutrition
  • Bionutritional Research Group
  • Rise Bar
  • Chef Jay's Food Products
  • Associated British Foods plc.
  • General Mills Inc.
  • The kellogg company
Note: Product cover images may vary from those shown