Snack Bars Market Report 2026

The snack bars market size has grown rapidly in recent years. It will grow from $28.87 billion in 2025 to $31.77 billion in 2026 at a compound annual growth rate (CAGR) of 10%. The growth in the historic period can be attributed to growth in on-the-go consumption habits, expansion of fitness and wellness culture, increasing availability of packaged snack foods, rising demand for meal replacement products, development of diverse bar formulations.

The snack bars market size is expected to see strong growth in the next few years. It will grow to $44.26 billion in 2030 at a compound annual growth rate (CAGR) of 8.6%. The growth in the forecast period can be attributed to growing focus on personalized nutrition, increasing demand for sustainable packaging, expansion of health-conscious snacking trends, rising adoption of functional ingredients, growing influence of online food retail. Major trends in the forecast period include increasing demand for functional and protein-rich bars, rising popularity of clean-label snack products, growing adoption of plant-based and vegan bars, expansion of low-sugar and keto options, enhanced focus on convenient nutrition.

The growing emphasis on health and wellness is expected to drive the expansion of the snack bars market in the coming years. Health and wellness encompass a broad state of well-being that includes physical, mental, emotional, and social aspects. The increasing focus on health and wellness is driven by factors such as heightened awareness of self-care and growing concerns about the negative effects of sedentary lifestyles on overall health. Snack bars offer convenient, portion-controlled solutions that help maintain energy levels and meet nutritional requirements for health-conscious consumers. Many snack bars are formulated with nutrient-rich ingredients that deliver essential vitamins, minerals, fiber, and antioxidants to support overall health and well-being. For example, in May 2023, the International Food Information Council (IFIC), a US-based nonprofit organization dedicated to food and health research, reported in its annual Food and Health Survey that 52% of American adults followed a specific eating pattern or diet in 2023. Among boomers, this figure increased to 41%, up from 29% in 2022. The most commonly reported eating patterns included high-protein diets at 18%, mindful eating at 17%, calorie counting at 12%, clean eating at 12%, and intermittent fasting at 12%. Therefore, the rising focus on health and wellness is fueling the growth of the snack bars market.

Key players operating in the snack bars market are concentrating on introducing innovative products that incorporate high-protein ingredients such as Solein to strengthen their competitive positioning. Solein is a protein-rich ingredient derived from a natural, unmodified single-cell organism and is used to enhance protein content despite its unconventional production process. For instance, in January 2024, Fazer, a Finland-based food products company, launched the Fazer Taste the Future snack bar, a limited-edition product featuring Solein, an innovative protein developed by Solar Foods using air-based technology. The Fazer Taste the Future bar is vegan-friendly and free from palm oil, containing 70% dark chocolate along with hazelnuts, dried strawberries, and crunchy oat puffs. With a 2% Solein content, the bar also serves as a source of iron, helping address a common nutritional gap in plant-based diets.

In September 2023, Saracens, a UK-based professional rugby club, partnered with TREK to support player performance nutrition and enhance the matchday experience for fans through the supply of plant-based snack and protein bars. Through this collaboration, Saracens aims to improve players’ fueling and recovery strategies while increasing brand exposure via on-kit branding, in-stadium activations, and product availability for supporters. TREK is a UK-based plant-based snack and protein bar brand that focuses on delivering natural, long-lasting energy products made entirely from plant-based ingredients without artificial additives, catering to athletes and individuals with active lifestyles.

Major companies operating in the snack bars market are Nestle SA, PepsiCo Inc., Mars Incorporated, Abbott Nutrition, Mondelez International, Associated British Foods PLC, The Kellogg Company, Amway Corp., Glanbia Plc., Post Holdings Inc., KIND LLC, General Mills Inc., Ocado Retail Limited, The Bountiful Company, GNC Holdings Inc., The Hain Celestial Group Inc., The Simply Good Foods Company, MadeGood, Enjoy Life Foods, Halo Foods, Purely Elizabeth, PROBAR, Square Organics, Oatmega Bar, SquareBar.

North America was the largest region in the snack bars market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the snack bars market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the snack bars market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The snack bars market consists of sales of granola bars, protein bars, and energy bars. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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