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Air Freshener Market - Growth, Trends, and Forecast (2019 - 2024)

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  • 100 Pages
  • November 2019
  • Region: Global
  • Mordor Intelligence
  • ID: 4622748
Market Overview

The Global Air Freshener market is forecasted to grow at a CAGR of 3.8% during the forecast period (2019 - 2024).

The increasing urbanization, better living standards, availability of new and innovative air fresheners, rising concern for the air quality, and increasing demand from commercial users are expected to drive the growth of the air freshener market. Also, the rising investments in R&D activities to introduce natural and chemical free air fresheners is expected to propel the market growth in the coming years.

Scope of the Report

The scope of the market includes Product type Spray, gel Air Freshener, Electric Air Freshener, Candle Air Freshener, Other Types, by Application market is classified into Residential, Commercial, and Automotive, by Distribution Channel market is categorized as Supermarkets/ Hypermarkets, Pharmacies, Convenience Stores, and Other Distribution Channels, and Geography.

Key Market Trends

Surge in Innovations in Air Fresheners Across the Globe

Manufacturers of air fresheners are more focused on developing new and innovative products to meet the changing needs and demands of consumers by using advanced technologies. Key players are differentiating their offerings in terms of functionalities, flavors, nature of ingredients, size, and packaging format, in order to gain competitive advantage and increase their customer base.

North America was the dominant region in the market, owing to the consumer awareness related to health and environmental concerns, including harmful usage of aerosol sprays. This has resulted in an increase in the demand for aromatherapy and candle air fresheners. Consumers have started moving towards candle air fresheners, as they are considered to be environmentally friendly and promotes a healthy lifestyle as compared to electric air fresheners and sprays. Candle air fresheners were the best performing category in the industry especially in the European and Asia Pacific.

Competitive Landscape

The major strategies adopted by the companies operating in the air freshener market are product innovations, expansions, and mergers and acquisitions. Sustainable competitive advantage through innovation is the main criteria for the growth of the market share of major players across the globe.

Companies are increasing their investments in research and development (R&D) and marketing, and are expanding their distribution channels to maintain their position in the market.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format.
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  • 3 months of analyst support.

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Table of Contents

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
3.1 Market Overview
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Product Type
5.1.1 Spray
5.1.2 Gel Air freshener
5.1.3 Electric Air freshener
5.1.4 Candle Air freshener
5.1.5 Other Types
5.2 By Application
5.2.1 Residential
5.2.2 Commercial
5.2.3 Automotive
5.3 By Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Convenience Stores
5.3.3 Pharmacies
5.3.4 Other Distribution Channels
5.4 Geography
5.4.1 North America United States Canada Mexico Rest of North America
5.4.2 Europe Spain United Kingdom Germany France Italy Russia Rest of Europe
5.4.3 Asia Pacific China Japan India Australia Rest of Asia-Pacific
5.4.4 South America Brazil Colombia Rest of South America
5.4.5 Middle East and Africa South Africa United Arab Emirates Rest of Middle East and Africa
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Henkel AG & Company
6.4.2 Procter & Gamble Co.
6.4.3 Church & Dwight Co. Inc.
6.4.4 Reckitt Benckiser Group PLC
6.4.5 S. C. Johnson & Son
6.4.6 Farcent Enterprise Co. Ltd
6.4.7 Newell Brands
6.4.8 The Godrej Group

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Henkel AG & Company
  • Procter & Gamble Co.
  • Church & Dwight Co. Inc.
  • Reckitt Benckiser Group PLC
  • S. C. Johnson & Son
  • Farcent Enterprise Co. Ltd
  • Newell Brands
  • The Godrej Group