TrendSights Overview: Individualism & Expression - Exploring the impact the Individualism & Expression mega-trend has on innovation across the FMCG space

TrendSights Overview: Individualism & Expression - Exploring the impact the Individualism & Expression mega-trend has on innovation across the FMCG space

Summary

The Individualism & Expression mega-trend encompasses consumers' desire to be true to themselves without the pressure to follow traditional cultural and societal norms. It examines today's savvy, well-informed, and individualistic consumers, who are moving away from one-size-fits-all products in search for products tailored to suit to their individual needs, preferences, and lifestyle choices. The trend also taps into consumer's shift towards products that look beyond age, gender, or social status.

"TrendSights Overview: Individualism & Expression" is part of the TrendSights overview series. This research explores the Individualism & Expression mega-trend and its relevance across the FMCG sectors, with added focus on retail and foodservice. The analysis covers what the mega-trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last.

Scope

• Brands can engage with consumers beyond the product by creating an emotional connection through offering unique experiences, which in turn can drive customer loyalty.


• In order to capitalize on the demand for products tailored to suit consumers' specific needs, preferences and lifestyle, brands can offer individualistic products.

Reasons to Buy

• TrendSights framework interprets how the 63 trends guiding the consumer and innovation landscape are influencing your markets, and what this means for future opportunities.


• Investigate the various trends within the Individualism & Expression mega-trend and what these mean for fast-moving consumer goods.