Fast Moving Consumer Goods (FMCG) are products that are sold quickly and at relatively low cost. These goods are typically consumed or used up quickly, and include items such as food, beverages, toiletries, over-the-counter drugs, and other consumables. FMCG products are usually sold in supermarkets, convenience stores, and other retail outlets. FMCG products are typically characterized by their low cost, high availability, and short shelf life. They are often sold in large quantities, and are usually purchased on a regular basis. FMCG products are typically marketed through mass media, such as television, radio, and print advertising. FMCG companies are typically large, multinational corporations that produce a wide range of products. These companies often have a strong presence in the retail sector, and are often involved in the production, distribution, and marketing of their products. Examples of FMCG companies include Unilever, Nestle, Procter & Gamble, and Coca-Cola. Show Less Read more
