Digitalisation and social commerce are transforming how consumers purchase toys and games. Video games are predominantly purchased online, while traditional toys and games remain largely tied to offline retail, reflecting consumers’ continued preference for in-person shopping experiences.
This 'Where Consumers Shop for Toys and Games' global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This 'Where Consumers Shop for Toys and Games' global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Introduction
- State of the industry
- Offline retail
- Retail e-commerce
- Conclusion
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Toys “R” Us
- Hamleys
- Lego
- Amazon
