North America Sports Nutrition Market - Growth, Trends, and Forecast (2019 - 2024)

Market Overview

North America sports nutrition market is expected to register at a CAGR of 6.14%, during the forecast period 2019-2024.

• Increasing health awareness, healthy lifestyle, rising number of health clubs and fitness centers and changing consumer preferences for nutritional products are the key growth drivers for the North American sports nutrition market.
• Sports nutritional products were once classified as a niche category - designed particularly for athletes and hardcore full-time sports personnel. The scenario has altered quite significantly, with such products getting popular and being demanded by diverse consumer groups, as the regular exercisers and everyday consumers are looking for an extra boost in their workouts.

Scope of the Report

North America sports nutrition market is segmented by type such as sports food, sports drink, and sports supplements. On the basis of distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, drug store, online retailers, and others. Also, the study provides an analysis of the sports nutritions in the emerging and established markets across the region, including United States, Mexico, Canada, and rest of the North America.

Key Market Trends

Increasing Trend of Athleticism

North America is one of the leading markets due to the increasing trend of athleticism, rising concern for health, and shift in dietary patterns due to changing lifestyles. The innovation of new flavors with health benefits is a major driving sector. North America sports nutrition market is driven by growing awareness, demand from young adults and athletes. With the growing concerns for diabetes and obesity in the region, consumers in this region are giving equal importance to nutritional value and taste profile. The increasing demand for sports nutrition is majorly due to the wide customer base, greater detailing of manufacturers towards innovative products, and use of cross-marketing strategies by key players in the market.

United States dominate the sports nutrition market

The increasing health awareness, busy lifestyle, and growing consumer awareness regarding the health benefits of sports nutrition are steering the demand for sports nutritional products in the United States. Consumption of sports nutrition has turned into a status symbol, especially for the youth in the country. With more preference in terms of flavours in sports nutrional from the millennial population, companies introducing new products with various flavours and types. Rising focus on health and wellness and intense research by key players is going to propel the sales of product during the forecat period.

Competitive Landscape

Some of the major players in sports nutrition in North American market are – Nestlé S.A, Glanbia plc, Abbott Nutrition Inc, Yakult Honsha Co Ltd, The Coca-Cola Company, Reckitt Benckiser Group Plc, GNC Holdings, and Monster Beverage Corporation, among others.


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