Europe Flavored Milk Market - Growth, Trends And Forecasts (2019 - 2024)

Market Overview

Europe Flavored Milk Market is growing at a CAGR of 5.1% during the forecast period (2019 - 2024).

• Growing consumer interest in the health benefits derived from the consumption of dairy products in Europe is driving the flavored milk market in Europe. Since flavored milk is often enriched with vitamins and calcium, as a result, these drinks have traditionally been targeted to both European adults and children and are kept in the school canteens, so as to inculcate healthy eating habits amongst them.
• As milk is a good supplement to be drunk with the traditional European breakfast which comprises of breads, pastries, etc., therefore the flavored milk demand among Europeans is bound to grow.

Scope of the Report

The scope of the European flavored milk market is segmented by flavor type, as Chocolate, Fruit. The distribution channel is segmented as hypermarket/supermarkets, convenience stores, and other distribution channels. Chocolate flavor milk is one of the preferred flavors in Europe. In order to increase the customer base for flavored milk, companies are introducing chocolate flavored milk drinks as their primary flavor, so as to engage all the age groups towards it.

Key Market Trends

Growing Demand For Chocolate Milk Flavor

The consumers are opting for plain and flavored milk over regular yogurt, as flavored milk, such as chocolate milk, are tastier and creamier. These factors are making it a popular option in the region. However, chocolate milk flavor is increasingly consumed by young children, which leads to an increased demand for chocolate milk in the country. People actively involved in physical activities are opting for chocolate milk over traditional sports drinks, as the products contain water, protein, and simple carbohydrates that replenishes the body post grueling physical exercise. Health professionals are also recommending carbohydrate and protein-rich drinks, such as chocolate milk flavor to individuals undergoing intense workout activities.

United Kingdom Driving The Demand For Chocolate Flavored Milk

The market across the United Kingdom is one of the front runners in driving the demand for chocolate-based milk beverages over the past few years. The factors, such as new product launches along with innovation in offerings are some of the key traits that reshaped the market. The consumer expectation towards milk witnessed a shift in preferences, as a small share among them prefer to go dairy-free and the others prefer natural products with minimum processing. While understanding the combination of both chocolate and milk demand across the United Kingdom, the novel products that are inclusive of unique flavors and ingredients are expected to have a significant demand over the coming years. As of 2018, the United Kingdom ruled out the chocolate milkshakes to be VAT free. This factor adds another momentum to the existing market to scale.

Competitive Landscape

Some of the leading manufacturers and suppliers of the flavored milk in Europe are Nestle S.A., Danone S.A., and others. These companies are focusing on the expansion of facilities and product portfolio, due to the growing demand for flavored milk in the beverage industry. Companies are actively involved in developing innovative products, which are encouraging these dairy companies, to make good use of the most preferred flavors among the customers, so as to enhance their product quality and increasing health benefits to consumers.

Major Players: Nestle S.A., Danone S.A., Dr. Oetkar, Fonterra Co-operative Group, Shamrock Foods Company, Uelzena Group, DML Group, The Edlong Corporation, DML Group and among others.


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