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Europe Functional Beverage Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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  • 90 Pages
  • August 2022
  • Region: Europe
  • Mordor Intelligence
  • ID: 4703904
The European functional beverage market is projected to record a CAGR of 8.42% during the forecast period 2022-2027.

The COVID-19 pandemic was regarded as a once-in-a-lifetime event that would have a profound impact on concerns about health, as well as eating and drinking habits. It is expected to drive demand for functional products that help boost immunity as consumers look to minimize the risk of illness. It is crucial that these products are deemed affordable and credible in terms of their health claims.

Increasing demand for innovative products, like plant-based and lactose-free beverage products, along with the inclusion of CBD-infused functional beverages, is expected to offer opportunities to the market over the forecast period.

The growing number of health-conscious consumers and their demand for healthy ingredient-containing products are fueling the European functional beverage market.

Key Market Trends

Flavor Innovations Leading to Market Growth

Consumers are increasingly drawn to the health benefits available through functional beverages. Although the gut health and functional foods phenomenon has impacted all aspects of the menu, the beverage category holds the largest opportunity for flavor innovation. Beverages can be incorporated with vitamins and supplements, allowing nutrient-dense ingredients, such as kale and turmeric, to find a natural home. Innovations in the flavor industry have made flavor ingredients, such as natural isojasmone and natural hibiscus extract liquid, possible, which provide a much more accurate and flavorful version of floral flavor for use in products ranging from functional juice blends and enhanced waters to energy drinks.

Germany Holds the Major Market Share

The functional beverage market in Germany is benefited from the strong economy and consumers’ increasing health consciousness. The aging population is fueling the demand for functional beverages to prevent or overcome adverse health conditions. They consider functional beverages as the ‘meal bottle.’ Consumers in Germany tend to buy less often. However, they demand high-quality products, including organic and health and wellness food products. The increasing number of single households and a growing mobile society are changing the food and beverage consumption patterns in favor of the convenience food industry. Thus, there has been a rise in the demand for convenient foods, including ready-to-eat products, fruit juices, and coffee.

Competitive Landscape

The European functional beverage market is a fragmented market with various players operating across segments. Major recognized players include PepsiCo, Coca-Cola, Red Bull, Fonterra Co-operative Group, and Monster Energy. Due to the high growth potential in the region, most companies are trying to expand their presence in the market. Few major players dominate the market due to their extensive distribution channels. Merging is the second most preferred strategy. Major players are merging with local ones to gain dominance in local markets. Product pricing is another strategy adopted by companies.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This product will be delivered within 2 business days.

Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Type
5.1.1 Energy Drinks
5.1.2 Sports Drinks
5.1.3 Fortified Juice
5.1.4 Dairy and Dairy Alternative Drinks
5.1.5 Other Types
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Health Stores
5.2.3 Convenience Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 Germany
5.3.2 United Kingdom
5.3.3 France
5.3.4 Italy
5.3.5 Spain
5.3.6 Russia
5.3.7 Rest Of Europe
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Position Analysis
6.4 Company Profiles
6.4.1 PepsiCo Inc.
6.4.2 Red Bull GmbH
6.4.3 The Coca-Cola Company
6.4.4 Danone SA
6.4.5 Monster Beverage Corporation
6.4.6 Keurig Dr Pepper Inc.
6.4.7 Fonterra Co-operative Group
6.4.8 Energy Beverages LLC
6.4.9 Nestle SA
6.4.10 Rockstar Inc.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • PepsiCo Inc.
  • Red Bull GmbH
  • The Coca-Cola Company
  • Danone SA
  • Monster Beverage Corporation
  • Keurig Dr Pepper Inc.
  • Fonterra Co-operative Group
  • Energy Beverages LLC
  • Nestle SA
  • Rockstar Inc.