Asia-Pacific to Grow at the Highest CAGR During the Forecast Period
The global marketing cloud platform market size is expected to grow from USD 11.7 billion in 2022 to USD 17.8 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 8.7% during the forecast period. Businesses can send automated messages to customers via email, the web, social media, and text using the marketing cloud platform. Marketing workflows, which are collections of guidelines, control the automatic sending of messages. It can be created from scratch, customized using templates, or changed mid-campaign to improve performance on a marketing cloud platform.
As per organization size, the SMEs segment to grow at a higher CAGR during the forecast period
SMEs are anticipated to develop at a higher CAGR of 10.6% during the forecast period, while the large enterprises sector is expected to hold a larger market share based on organization size. Therefore, the adoption of marketing cloud platforms is comparatively higher in large organizations than in SMEs. SMEs are increasingly implementing marketing cloud platform solutions. As a result of the more intense competition in the industry, SMEs are predicted to invest in marketing cloud platform products and services and implement go-to-market plans to make better business choices. Implementing marketing cloud platforms and related services is anticipated to increase SMEs' ability to manage risk, decrease administrative costs, comply with regulations, and achieve beneficial business outcomes.
As per regions, Asia Pacific to grow at the highest CAGR during the forecast period
As per regions, the Asia Pacific is estimated to hold the highest Compound Annual Growth Rate (CAGR) of 10.5% in the marketing cloud platform market. The major economies in the Asia Pacific region, such as China, India, Japan, and the rest of Asia Pacific, showcase a rapid rate of the marketing cloud platform. The region’s marketing cloud platform market is anticipated to be driven by untapped prospective markets, growing penetration of cutting-edge technologies, and application development in numerous industries. As businesses in the region quickly adopt marketing cloud platforms to cater customers a better experience, the market for these platforms is expanding quickly in Asia Pacific. Marketing cloud platforms are being widely adopted by the BFSI, retail and consumer goods, and media and entertainment industries to improve their marketing efforts. As a result, vendors of marketing cloud platforms are looking toward the Asia Pacific as a region with strong development potential for their marketing cloud platforms.
As per component, services segment to grow at higher CAGR during the forecast period
As per component, the services segment is estimated to hold the highest Compound Annual Growth Rate (CAGR) of 9.9% in the marketing cloud platform market. Marketing cloud platforms are further categorized into professional services and managed services. The professional services segment is further sub segmented into consulting, integration and implementation services, and training, support, and maintenance. The services segment of the marketing cloud platform will have a bright future in various marketing application integrations. Managed services are services provided by outside suppliers to handle business operations difficulties. These services enable reducing expenses, raising overall revenue, and enhancing productivity.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the marketing cloud platform market.
- By Company: Tier I: 32%, Tier II: 49%, and Tier III: 19%
- By Designation: C-Level Executives: 33%, D-Level Executives: 22%, and Managers: 45%
- By Region: Asia Pacific: 35%, Europe: 20%, North America: 40%, Rest of World: 5%
The report includes the study of key players offering marketing cloud platforms. It profiles major vendors in the marketing cloud platform market. Some of the major marketing cloud platform market vendors are Adobe (US), Salesforce (US), Oracle (US), Pegasystems (US), HubSpot (US), SAP (Germany), SAS (US), Redpoint Global (US), Cheetah Digital (US), Acoustic (US), Braze (US), Acquia (US), Cision (US), Insider (US), Sitecore (US), Resulticks (US), Fico (US), Selligent (Belgium), Zeta Global (US), Algonomy (US), Platformly (British Virgin Islands), Mapp (US), ConvertLab (China), SocialPilot (US), OneSignal (US), Bluecore (US), CleverTap (US), Optimove (US), MoEngage (US), and Iterable (US).
Research Coverage
The market study covers the marketing cloud platform market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as components, deployment types, marketing functions, organization sizes, verticals, and regions. It includes an in-depth competitive analysis of the market's key players, their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall marketing cloud platform market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the market's pulse and provides them with information on key market drivers, restraints, challenges, and opportunities.
Table of Contents
1 Introduction
1.1 Study Objectives
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.3.3 Years Considered
1.4 Currency Considered
Table 1 United States Dollar Exchange Rate, 2017-2021
1.5 Stakeholders
2 Research Methodology
2.1 Research Data
Figure 1 Marketing Cloud Platform Market: Research Design
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primaries
Table 2 Primary Contacted: Market
2.1.2.2 Key Industry Insights
2.2 Data Triangulation
2.3 Market Size Estimation
Figure 2 Marketing Cloud Platform Market: Top-Down and Bottom-Up Approaches
2.3.1 Top-Down Approach
Figure 3 Market Size Estimation Methodology ̶ Approach 1 (Top-Down): Revenue of Vendors Offering Marketing Cloud Platform Solutions and Services
2.3.2 Bottom-Up Approach
Figure 4 Market Size Estimation Methodology ̶ Approach 2 (Bottom-Up): Revenue of Vendors from Verticals
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach (Supply-Side): Collective Revenue of Marketing Cloud Platform Vendors
Figure 6 Market Size Estimation Methodology - (Supply-Side): CAGR Projections from Supply-Side
2.4 Research Assumptions
Table 3 Assumptions for Study
2.5 Study Limitations
3 Executive Summary
Figure 7 Marketing Cloud Platform Market Snapshot, 2020-2027
Figure 8 Top Market Segments in Terms of Growth Rate
Figure 9 Platforms to Hold Larger Market Share Than Services During Forecast Period
Figure 10 Large Enterprises to be Larger Market During Forecast Period
Figure 11 Public Cloud to be Larger Than Private Cloud During Forecast Period
Figure 12 Top Verticals in Market, 2022-2027 (USD Million)
Figure 13 North America to Account for Largest Market Size During Forecast Period
4 Premium Insights
4.1 Attractive Growth Opportunities for Key Players in Marketing Cloud Platform Market
Figure 14 Growing Adoption of Content Marketing Software for Personalized Marketing and Customer Engagement to Drive Market Growth
4.2 Market, by Component (2022 vs. 2027)
Figure 15 Platforms Segment to Hold Larger Market Share During Forecast Period
4.3 Market, by Organization Size (2022 vs. 2027)
Figure 16 Large Enterprises to Hold Larger Market Size During Forecast Period
4.4 Market, by Deployment Mode (2022 vs. 2027)
Figure 17 Public Cloud Segment to Hold Largest Market Share During Forecast Period
4.5 Market, by Vertical (2021 vs. 2027)
Figure 18 Telecommunications to Capture Higher Market Share During Forecast Period
4.6 Market Investment Scenario
Figure 19 Asia-Pacific to Emerge as Best Market for Investments in Next Five Years
5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
Figure 20 Drivers, Restraints, Opportunities, and Challenges
5.2.1 Drivers
5.2.1.1 Increase in Customer Data Management Platforms to Improve Experiences Across Marketing
5.2.1.2 Rise of Hand-Held Devices to Increase Mobile Marketing Cloud Platforms
Figure 21 Mobile Device Users: 2020-2025
5.2.1.3 Social Media Platforms to Allow Higher Conversion Rates
Figure 22 Social Media Users: July 2022
5.2.2 Restraints
5.2.2.1 Increase in Vendor Lock-Ins
5.2.3 Opportunities
5.2.3.1 Increase in Personalized Marketing for Better User Experience (Ux)
5.2.3.2 Digital Engagement Through Virtual Reality (Vr) and Augmented Reality (Ar)
5.2.4 Challenges
5.2.4.1 Compliance with Privacy and Data-Sharing Regulations
5.3 Case Study Analysis
5.3.1 Achieving Visibility Goals for Pladis with Cision Comms Cloud and Cision Insights
5.3.2 Lululemon Used Acquia to Combine and Process Information from All Its Client Touchpoints
5.3.3 Jbc Reaps Benefits from Selligent AI-Powered Marketing and Automated Lifecycle Campaigns
5.4 Patent Analysis
Figure 23 Number of Patents Published, 2011-2021
Figure 24 Top Ten Patent Applicants (Global) in 2021
Table 4 Top Patent Owners
5.5 Ecosystem Analysis
Figure 25 Ecosystem: Marketing Cloud Platform Market
Table 5 Marketing Cloud Platform: Ecosystem
5.6 Supply Chain Analysis
Figure 26 Supply Chain: Market
5.7 Pricing Analysis
5.7.1 Average Selling Prices of Key Players, by Solution
Table 6 Market: Pricing Levels
5.7.2 Average Selling Price Trends
Table 7 Market: Average Pricing Levels (USD)
5.8 Porter's Five Forces Analysis
Figure 27 Porter's Five Forces Analysis: Market
Table 8 Porter's Five Forces Analysis: Marketing Cloud Platform Market
5.8.1 Threat of New Entrants
5.8.2 Threat of Substitutes
5.8.3 Bargaining Power of Suppliers
5.8.4 Bargaining Power of Buyers
5.8.5 Intensity of Competitive Rivalry
5.9 Technology Analysis
5.9.1 Artificial Intelligence
5.9.2 Cybersecurity
5.9.3 Blockchain
5.9.4 Data Analytics
5.9.5 Machine Learning
5.9.6 Big Data
5.10 Regulatory Analysis
5.10.1 Regulatory Bodies, Government Agencies, and Other Organizations
Table 9 North America: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 10 Europe: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 11 Asia-Pacific: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 12 Rest of the World: List of Regulatory Bodies, Government Agencies, and Other Organizations
5.10.2 Regulatory Implications and Industry Standards
5.10.3 General Data Protection Regulation
5.10.4 Sec Rule 17A-4
5.10.5 Iso/Iec 27001
5.10.6 System and Organization Controls 2 (Soc 2) Type II Compliance
5.10.7 Financial Industry Regulatory Authority
5.10.8 Freedom of Information Act
5.10.9 Health Insurance Portability and Accountability Act Play
5.11 Key Stakeholders and Buying Criteria
5.11.1 Key Stakeholders in Buying Process
Figure 28 Influence of Stakeholders in Buying Process for Top Verticals
Table 13 Influence of Stakeholders in Buying Process for Top Verticals
5.11.2 Buying Criteria
Figure 29 Key Buying Criteria for Top Three Verticals
Table 14 Key Buying Criteria for Top Three Verticals
5.12 Trends/Disruptions Impacting Buyers
Figure 30 Market: Trends/Disruptions Impacting Buyers
6 Marketing Cloud Platform Market, by Component
6.1 Introduction
6.1.1 Components: Market Drivers
Figure 31 Services Segment to Grow at Higher CAGR During Forecast Period
Table 15 Market, by Component, 2017-2021 (USD Million)
Table 16 Market, by Component, 2022-2027 (USD Million)
6.2 Platforms
Table 17 Platforms: Market, by Region, 2017-2021 (USD Million)
Table 18 Platforms: Market, by Region, 2022-2027 (USD Million)
6.2.1 Customer Relationship Management (Crm) Marketing Cloud Platforms
6.2.1.1 Crm Offers Real-Time Visibility into Customer Behavior for Next Best Action
6.2.2 Software-As-A-Service (SaaS) Marketing Cloud Platforms
6.2.2.1 SaaS Platforms Enable Cost-Cutting by Providing Pay-As-You-Go Models
6.2.3 Business-To-Business (B2B) Marketing Cloud Platforms
6.2.3.1 B2B Marketing Cloud Platforms Help Create Targeted and Cross-Channel Marketing Campaigns
6.3 Services
Figure 32 Managed Services to Grow at Higher CAGR Than Professional Services During Forecast Period
Table 19 Marketing Cloud Platform Market, by Services, 2017-2021 (USD Million)
Table 20 Market, by Services, 2022-2027 (USD Million)
Table 21 Services: Market, by Region, 2017-2021 (USD Million)
Table 22 Services: Market, by Region, 2022-2027 (USD Million)
6.3.1 Managed Services
6.3.1.1 Managed Services Deliver Round-The-Clock Technical Support
Table 23 Managed Services: Market, by Region, 2017-2021 (USD Million)
Table 24 Managed Services: Market, by Region, 2022-2027 (USD Million)
6.3.2 Professional Services
Figure 33 Training, Support, and Maintenance Segment to Grow at Higher CAGR During Forecast Period
Table 25 Professional Services: Market, by Region, 2017-2021 (USD Million)
Table 26 Professional Services: Market, by Region, 2022-2027 (USD Million)
Table 27 Market, by Professional Services, 2017-2021 (USD Million)
Table 28 Market, by Professional Services, 2022-2027 (USD Million)
6.3.2.1 Consulting
6.3.2.1.1 Need to Decrease Complexity and Risks for Better ROI
Table 29 Consulting: Marketing Cloud Platform Market, by Region, 2017-2021 (USD Million)
Table 30 Consulting: Market, by Region, 2022-2027 (USD Million)
6.3.2.2 Integration and Implementation Services
6.3.2.2.1 Need for Compliance with Standards and Policies to Fuel System Integration and Deployment Market
Table 31 Integration and Implementation: Market, by Region, 2017-2021 (USD Million)
Table 32 Integration and Implementation: Market, by Region, 2022-2027 (USD Million)
6.3.2.3 Training, Support, and Maintenance
6.3.2.3.1 Training, Support, and Maintenance Services Enable Hassle-Free Implementation of Marketing Cloud Platforms
Table 33 Training, Support, and Maintenance: Market, by Region, 2017-2021 (USD Million)
Table 34 Training, Support, and Maintenance: Market, by Region, 2022-2027 (USD Million)
7 Marketing Cloud Platform Market, by Organization Size
7.1 Introduction
7.1.1 Organization Size: Market
Figure 34 SMEs Segment to Grow at Higher CAGR During Forecast Period
Table 35 Market, by Organization Size, 2017-2021 (USD Million)
Table 36 Market, by Organization Size, 2022-2027 (USD Million)
7.2 Small and Medium-Sized Enterprises (SMEs)
7.2.1 SMEs Implementing Marketing Cloud Platforms to Streamline and Automate Consumer Outreach and Communications
Table 37 SMEs: Market, by Region, 2017-2021 (USD Million)
Table 38 SMEs: Market, by Region, 2022-2027 (USD Million)
7.3 Large Enterprises
7.3.1 Functional Productivity Gains to Generate Demand for Marketing Cloud Platforms
Table 39 Large Enterprises: Market, by Region, 2017-2021 (USD Million)
Table 40 Large Enterprises: Market, by Region, 2022-2027 (USD Million)
8 Marketing Cloud Platform Market, by Deployment Mode
8.1 Introduction
8.1.1 Deployment Mode: Market Drivers
Figure 35 Private Cloud Segment to Grow at Higher CAGR During Forecast Period
Table 41 Market, by Deployment Mode, 2017-2021 (USD Million)
Table 42 Market, by Deployment Mode, 2022-2027 (USD Million)
8.2 Private Cloud
8.2.1 Need to Secure Customer Data from Malware Driving Demand for Private Cloud
Table 43 Private Cloud: Market, by Region, 2017-2021 (USD Million)
Table 44 Private Cloud: Market, by Region, 2022-2027 (USD Million)
8.3 Public Cloud
8.3.1 Public Cloud May be Offered Free of Cost, Driving Its Adoption
Table 45 Public Cloud: Market, by Region, 2017-2021 (USD Million)
Table 46 Public Cloud: Market, by Region, 2022-2027 (USD Million)
9 Marketing Cloud Platform Market, by Marketing Function
9.1 Introduction
9.1.1 Applications: Market Drivers
Figure 36 Sales Channels Segment to Grow at Highest CAGR During Forecast Period
Table 47 Market, by Marketing Function, 2017-2021 (USD Million)
Table 48 Market, by Marketing Function, 2022-2027 (USD Million)
9.2 Advertising
9.2.1 Helps Re-Engage Inactive Users and Acquire Audiences from Precisely Defined Customer Segments
Table 49 Advertising: Market, by Region, 2017-2021 (USD Million)
Table 50 Advertising: Market, by Region, 2022-2027 (USD Million)
9.3 Branding
9.3.1 Helps Develop Brand Identity Using Marketing Cloud Platforms
Table 51 Branding: Market, by Region, 2017-2021 (USD Million)
Table 52 Branding: Market, by Region, 2022-2027 (USD Million)
9.4 Designing
9.4.1 Focus on Designing Helps Build Great User Experience
Table 53 Designing: Marketing Cloud Platform Market, by Region, 2017-2021 (USD Million)
Table 54 Designing: Market, by Region, 2022-2027 (USD Million)
9.5 Sales Channels
9.5.1 Need to Align Sales Channels in an Omnichannel World
Table 55 Sales Channels: Market, by Region, 2017-2021 (USD Million)
Table 56 Sales Channels: Market, by Region, 2022-2027 (USD Million)
9.6 Communications
9.6.1 Communications Help Track Components That Make a Successful Marketing Campaign
Table 57 Communications: Market, by Region, 2017-2021 (USD Million)
Table 58 Communications: Market, by Region, 2022-2027 (USD Million)
9.7 Customer Support
9.7.1 Maintaining Positive Client Experience Increases Revenue Stability
Table 59 Customer Support: Market, by Region, 2017-2021 (USD Million)
Table 60 Customer Support: Market, by Region, 2022-2027 (USD Million)
10 Marketing Cloud Platform Market, by Vertical
10.1 Introduction
10.1.1 Vertical: Market Drivers
Figure 37 Media, Entertainment, and Gaming Vertical to Grow at Highest CAGR During Forecast Period
Table 61 Market, by Vertical, 2017-2021 (USD Million)
Table 62 Market, by Vertical, 2022-2027 (USD Million)
10.2 Retail and Ecommerce
10.2.1 Building Customer Loyalty Programs Create Demand for Marketing Cloud Platforms
Table 63 Retail and Ecommerce: Market, by Region, 2017-2021 (USD Million)
Table 64 Retail and Ecommerce: Market, by Region, 2022-2027 (USD Million)
10.3 Travel and Hospitality
10.3.1 Enhanced Mobile Marketing Strategies to Propel Growth of Marketing Cloud Platforms
Table 65 Travel and Hospitality: Market, by Region, 2017-2021 (USD Million)
Table 66 Travel and Hospitality: Market, by Region, 2022-2027 (USD Million)
10.4 Banking, Financial Services, and Insurance (Bfsi)
10.4.1 Bfsi Improved Customer Experience by Offering Anytime, Anywhere Access to Banking Services
Table 67 Banking, Financial Services, and Insurance: Marketing Cloud Platform Market, by Region, 2017-2021 (USD Million)
Table 68 Banking, Financial Services, and Insurance: Market, by Region, 2022-2027 (USD Million)
10.5 IT and Telecom
10.5.1 Marketing Cloud Platforms Help Customers Use Better Analytics and Enhance Marketing Strategy
Table 69 IT and Telecom: Market, by Region, 2017-2021 (USD Million)
Table 70 IT and Telecom: Market, by Region, 2022-2027 (USD Million)
10.6 Media, Entertainment, and Gaming
10.6.1 Marketing Cloud Platforms Send Personalized Content to Attract Prospects and Engage Larger Audiences
Table 71 Media, Entertainment, and Gaming: Market, by Region, 2017-2021 (USD Million)
Table 72 Media, Entertainment, and Gaming: Market, by Region, 2022-2027 (USD Million)
10.7 Healthcare and Life Sciences
10.7.1 Uses Marketing Cloud Interaction Platform to Track Patients' Visits to Their Websites
Table 73 Healthcare and Life Sciences: Marketing Cloud Platform Market, by Region, 2017-2021 (USD Million)
Table 74 Healthcare and Life Sciences: Market, by Region, 2022-2027 (USD Million)
10.8 Education
10.8.1 Increased Utilization of Marketing Cloud Platforms for Long-Lasting Relationships
Table 75 Education: Market, by Region, 2017-2021 (USD Million)
Table 76 Education: Market, by Region, 2022-2027 (USD Million)
10.9 Other Verticals
Table 77 Other Verticals: Market, by Region, 2017-2021 (USD Million)
Table 78 Other Verticals: Market, by Region, 2022-2027 (USD Million)
11 Marketing Cloud Platform Market, by Region
11.1 Introduction
Figure 38 Asia-Pacific to Grow at Highest CAGR During Forecast Period
11.2 North America
11.2.1 North America: Market Drivers
Figure 39 North America: Market Snapshot
Table 79 North America: Marketing Cloud Platform Market, by Component, 2017-2021 (USD Million)
Table 80 North America: Market, by Component, 2022-2027 (USD Million)
Table 81 North America: Market, by Service, 2017-2021 (USD Million)
Table 82 North America: Market, by Service, 2022-2027 (USD Million)
Table 83 North America: Market, by Professional Services, 2017-2021 (USD Million)
Table 84 North America: Market, by Professional Services, 2022-2027 (USD Million)
Table 85 North America: Market, by Organization Size, 2017-2021 (USD Million)
Table 86 North America: Market, by Organization Size, 2022-2027 (USD Million)
Table 87 North America: Market, by Deployment Mode, 2017-2021 (USD Million)
Table 88 North America: Market, by Deployment Mode, 2022-2027 (USD Million)
Table 89 North America: Market, by Marketing Function, 2017-2021 (USD Million)
Table 90 North America: Market, by Marketing Function, 2022-2027 (USD Million)
Table 91 North America: Market, by Vertical, 2017-2021 (USD Million)
Table 92 North America: Market, by Vertical, 2022-2027 (USD Million)
Table 93 North America: Market, by Country, 2017-2021 (USD Million)
Table 94 North America: Market, by Country, 2022-2027 (USD Million)
11.2.2 US
11.2.2.1 Huge Investments in Personalized Marketing to Increase Demand for Marketing Cloud Platforms
Table 95 US: Marketing Cloud Platform Market, by Organization Size, 2017-2021 (USD Million)
Table 96 US: Market, by Organization Size, 2022-2027 (USD Million)
Table 97 US: Market, by Deployment Mode, 2017-2021 (USD Million)
Table 98 US: Market, by Deployment Mode, 2022-2027 (USD Million)
11.2.3 Canada
11.2.3.1 Rapid Technological Advancements in Retail and Consumer Goods and Media and Entertainment Industry to Drive Market
Table 99 Canada: Market, by Organization Size, 2017-2021 (USD Million)
Table 100 Canada: Market, by Organization Size, 2022-2027 (USD Million)
Table 101 Canada: Market, by Deployment Mode, 2017-2021 (USD Million)
Table 102 Canada: Market, by Deployment Mode, 2022-2027 (USD Million)
11.3 Europe
11.3.1 Europe: Marketing Cloud Platform Market Drivers
Table 103 Europe: Market, by Component, 2017-2021 (USD Million)
Table 104 Europe: Market, by Component, 2022-2027 (USD Million)
Table 105 Europe: Market, by Service, 2017-2021 (USD Million)
Table 106 Europe: Market, by Service, 2022-2027 (USD Million)
Table 107 Europe: Market, by Professional Services, 2017-2021 (USD Million)
Table 108 Europe: Market, by Professional Services, 2022-2027 (USD Million)
Table 109 Europe: Market, by Organization Size, 2017-2021 (USD Million)
Table 110 Europe: Market, by Organization Size, 2022-2027 (USD Million)
Table 111 Europe: Market, by Deployment Mode, 2017-2021 (USD Million)
Table 112 Europe: Market, by Deployment Mode, 2022-2027 (USD Million)
Table 113 Europe: Market, by Marketing Function, 2017-2021 (USD Million)
Table 114 Europe: Market, by Marketing Function, 2022-2027 (USD Million)
Table 115 Europe: Market, by Vertical, 2017-2021 (USD Million)
Table 116 Europe: Market, by Vertical, 2022-2027 (USD Million)
Table 117 Europe: Market, by Country, 2017-2021 (USD Million)
Table 118 Europe: Market, by Country, 2022-2027 (USD Million)
11.3.2 UK
11.3.2.1 Better Brand Loyalty and Complete Omnichannel View of Customers to Propel Market Growth
Table 119 UK: Marketing Cloud Platform Market, by Organization Size, 2017-2021 (USD Million)
Table 120 UK: Market, by Organization Size, 2022-2027 (USD Million)
Table 121 UK: Market, by Deployment Mode, 2017-2021 (USD Million)
Table 122 UK: Market, by Deployment Mode, 2022-2027 (USD Million)
11.3.3 Germany
11.3.3.1 Rising Investments in Advanced Technologies for Robust Marketing Campaigns
Table 123 Germany: Market, by Organization Size, 2017-2021 (USD Million)
Table 124 Germany: Market, by Organization Size, 2022-2027 (USD Million)
Table 125 Germany: Market, by Deployment Mode, 2017-2021 (USD Million)
Table 126 Germany: Market, by Deployment Mode, 2022-2027 (USD Million)
11.3.4 France
11.3.4.1 Cloud-based Services from Large IT Corporations to Offer Numerous Opportunities for Expansion
Table 127 France: Marketing Cloud Platform Market, by Organization Size, 2017-2021 (USD Million)
Table 128 France: Market, by Organization Size, 2022-2027 (USD Million)
Table 129 France: Market, by Deployment Mode, 2017-2021 (USD Million)
Table 130 France: Market, by Deployment Mode, 2022-2027 (USD Million)
11.3.5 Rest of Europe
Table 131 Rest of Europe: Market, by Organization Size, 2017-2021 (USD Million)
Table 132 Rest of Europe: Market, by Organization Size, 2022-2027 (USD Million)
Table 133 Rest of Europe: Market, by Deployment Mode, 2017-2021 (USD Million)
Table 134 Rest of Europe: Market, by Deployment Mode, 2022-2027 (USD Million)
11.4 Asia-Pacific
11.4.1 Asia-Pacific: Market Drivers
Figure 40 Asia-Pacific: Market Snapshot
Table 135 Asia-Pacific: Marketing Cloud Platform Market, by Component, 2017-2021 (USD Million)
Table 136 Asia-Pacific: Market, by Component, 2022-2027 (USD Million)
Table 137 Asia-Pacific: Market, by Service, 2017-2021 (USD Million)
Table 138 Asia-Pacific: Market, by Service, 2022-2027 (USD Million)
Table 139 Asia-Pacific: Market, by Professional Services, 2017-2021 (USD Million)
Table 140 Asia-Pacific: Market, by Professional Services, 2022-2027 (USD Million)
Table 141 Asia-Pacific: Market, by Organization Size, 2017-2021 (USD Million)
Table 142 Asia-Pacific: Market, by Organization Size, 2022-2027 (USD Million)
Table 143 Asia-Pacific: Market, by Deployment Mode, 2017-2021 (USD Million)
Table 144 Asia-Pacific: Market, by Deployment Mode, 2022-2027 (USD Million)
Table 145 Asia-Pacific: Market, by Marketing Function, 2017-2021 (USD Million)
Table 146 Asia-Pacific: Market, by Marketing Function, 2022-2027 (USD Million)
Table 147 Asia-Pacific: Market, by Vertical, 2017-2021 (USD Million)
Table 148 Asia-Pacific: Market, by Vertical, 2022-2027 (USD Million)
Table 149 Asia-Pacific: Market, by Country, 2017-2021 (USD Million)
Table 150 Asia-Pacific: Market, by Country, 2022-2027 (USD Million)
11.4.2 China
11.4.2.1 Increasing Awareness About Promotional Strategies, Internet Penetration, and Hand-Held Devices to Boost Market
Table 151 China: Marketing Cloud Platform Market, by Organization Size, 2017-2021 (USD Million)
Table 152 China: Market, by Organization Size, 2022-2027 (USD Million)
Table 153 China: Market, by Deployment Mode, 2017-2021 (USD Million)
Table 154 China: Market, by Deployment Mode, 2022-2027 (USD Million)
11.4.3 Japan
11.4.3.1 Continuous Upgrading of Company's IT Infrastructure and Applications Helps Drive Market
Table 155 Japan: Market, by Organization Size, 2017-2021 (USD Million)
Table 156 Japan: Market, by Organization Size, 2022-2027 (USD Million)
Table 157 Japan: Market, by Deployment Mode, 2017-2021 (USD Million)
Table 158 Japan: Market, by Deployment Mode, 2022-2027 (USD Million)
11.4.4 India
11.4.4.1 Presence of Large Number of SMEs and Attractive Kick-Start Packages to Drive Adoption of Marketing Cloud Platforms
Table 159 India: Marketing Cloud Platform Market, by Organization Size, 2017-2021 (USD Million)
Table 160 India: Market, by Organization Size, 2022-2027 (USD Million)
Table 161 India: Market, by Deployment Mode, 2017-2021 (USD Million)
Table 162 India: Market, by Deployment Mode, 2022-2027 (USD Million)
11.4.5 Rest of Asia-Pacific
Table 163 Rest of Asia-Pacific: Market, by Organization Size, 2017-2021 (USD Million)
Table 164 Rest of Asia-Pacific: Market, by Organization Size, 2022-2027 (USD Million)
Table 165 Rest of Asia-Pacific: Market, by Deployment Mode, 2017-2021 (USD Million)
Table 166 Rest of Asia-Pacific: Market, by Deployment Mode, 2022-2027 (USD Million)
11.5 Middle East & Africa
11.5.1 Middle East & Africa: Marketing Cloud Platform Market Drivers
Table 167 Middle East & Africa: Market, by Component, 2017-2021 (USD Million)
Table 168 Middle East & Africa: Market, by Component, 2022-2027 (USD Million)
Table 169 Middle East & Africa: Market, by Service, 2017-2021 (USD Million)
Table 170 Middle East & Africa: Market, by Service, 2022-2027 (USD Million)
Table 171 Middle East & Africa: Market, by Professional Services, 2017-2021 (USD Million)
Table 172 Middle East & Africa: Market, by Professional Services, 2022-2027 (USD Million)
Table 173 Middle East & Africa: Market, by Organization Size, 2017-2021 (USD Million)
Table 174 Middle East & Africa: Market, by Organization Size, 2022-2027 (USD Million)
Table 175 Middle East & Africa: Market, by Deployment Mode, 2017-2021 (USD Million)
Table 176 Middle East & Africa: Market, by Deployment Mode, 2022-2027 (USD Million)
Table 177 Middle East & Africa: Market, by Marketing Function, 2017-2021 (USD Million)
Table 178 Middle East & Africa: Market, by Marketing Function, 2022-2027 (USD Million)
Table 179 Middle East & Africa: Market, by Vertical, 2017-2021 (USD Million)
Table 180 Middle East & Africa: Market, by Vertical, 2022-2027 (USD Million)
Table 181 Middle East & Africa: Market, by Country, 2017-2021 (USD Million)
Table 182 Middle East & Africa: Market, by Country, 2022-2027 (USD Million)
11.5.2 Kingdom of Saudi Arabia
11.5.2.1 Cloud Adoption Initiatives Help Kingdom of Saudi Arabia Enterprises Better Customer Experience and Improve Relationships
Table 183 Kingdom of Saudi Arabia: Marketing Cloud Platform Market, by Organization Size, 2017-2021 (USD Million)
Table 184 Kingdom of Saudi Arabia: Market, by Organization Size, 2022-2027 (USD Million)
Table 185 Kingdom of Saudi Arabia: Market, by Deployment Mode, 2017-2021 (USD Million)
Table 186 Kingdom of Saudi Arabia: Market, by Deployment Mode, 2022-2027 (USD Million)
11.5.3 South Africa
11.5.3.1 High Potential for Adoption of Cutting-Edge Technologies
Table 187 South Africa: Market, by Organization Size, 2017-2021 (USD Million)
Table 188 South Africa: Market, by Organization Size, 2022-2027 (USD Million)
Table 189 South Africa: Market, by Deployment Mode, 2017-2021 (USD Million)
Table 190 South Africa: Market, by Deployment Mode, 2022-2027 (USD Million)
11.5.4 UAE
11.5.4.1 UAE to Adopt Account-based Marketing (Abm) to Create Personalized Campaigns That Engage in Real-Time
Table 191 UAE: Marketing Cloud Platform Market, by Organization Size, 2017-2021 (USD Million)
Table 192 UAE: Market, by Organization Size, 2022-2027 (USD Million)
Table 193 UAE: Market, by Deployment Mode, 2017-2021 (USD Million)
Table 194 UAE: Market, by Deployment Mode, 2022-2027 (USD Million)
11.5.5 Rest of Middle East & Africa
Table 195 Rest of the Middle East & Africa: Market, by Organization Size, 2017-2021 (USD Million)
Table 196 Rest of the Middle East & Africa: Market, by Organization Size, 2022-2027 (USD Million)
Table 197 Rest of the Middle East & Africa: Market, by Deployment Mode, 2017-2021 (USD Million)
Table 198 Rest of the Middle East & Africa: Market, by Deployment Mode, 2022-2027 (USD Million)
11.6 Latin America
11.6.1 Latin America: Marketing Cloud Platform Market Drivers
Table 199 Latin America: Market, by Component, 2017-2021 (USD Million)
Table 200 Latin America: Market, by Component, 2022-2027 (USD Million)
Table 201 Latin America: Market, by Service, 2017-2021 (USD Million)
Table 202 Latin America: Market, by Service, 2022-2027 (USD Million)
Table 203 Latin America: Market, by Professional Services, 2017-2021 (USD Million)
Table 204 Latin America: Market, by Professional Services, 2022-2027 (USD Million)
Table 205 Latin America: Market, by Organization Size, 2017-2021 (USD Million)
Table 206 Latin America: Market, by Organization Size, 2022-2027 (USD Million)
Table 207 Latin America: Market, by Deployment Mode, 2017-2021 (USD Million)
Table 208 Latin America: Market, by Deployment Mode, 2022-2027 (USD Million)
Table 209 Latin America: Market, by Marketing Function, 2017-2021 (USD Million)
Table 210 Latin America: Market, by Marketing Function, 2022-2027 (USD Million)
Table 211 Latin America: Market, by Vertical, 2017-2021 (USD Million)
Table 212 Latin America: Market, by Vertical, 2022-2027 (USD Million)
Table 213 Latin America: Market, by Country, 2017-2021 (USD Million)
Table 214 Latin America: Market, by Country, 2022-2027 (USD Million)
11.6.2 Brazil
11.6.2.1 Generating High Number of Leads and Understanding Consumer Behavior to Drive Adoption of Marketing Cloud Platforms
Table 215 Brazil: Marketing Cloud Platform Market, by Organization Size, 2017-2021 (USD Million)
Table 216 Brazil: Market, by Organization Size, 2022-2027 (USD Million)
Table 217 Brazil: Market, by Deployment Mode, 2017-2021 (USD Million)
Table 218 Brazil: Market, by Deployment Mode, 2022-2027 (USD Million)
11.6.3 Mexico
11.6.3.1 Increased Awareness About Online Marketing Activities to Drive Growth for Marketing Cloud Platform Vendors
Table 219 Mexico: Market, by Organization Size, 2017-2021 (USD Million)
Table 220 Mexico: Market, by Organization Size, 2022-2027 (USD Million)
Table 221 Mexico: Market, by Deployment Mode, 2017-2021 (USD Million)
Table 222 Mexico: Market, by Deployment Mode, 2022-2027 (USD Million)
11.6.4 Rest of Latin America
Table 223 Rest of Latin America: Marketing Cloud Platform Market, by Organization Size, 2017-2021 (USD Million)
Table 224 Rest of Latin America: Market, by Organization Size, 2022-2027 (USD Million)
Table 225 Rest of Latin America: Market, by Deployment Mode, 2017-2021 (USD Million)
Table 226 Rest of Latin America: Market, by Deployment Mode, 2022-2027 (USD Million)
12 Competitive Landscape
12.1 Introduction
Figure 41 Market Evaluation Framework, 2019-2022
12.2 Key Players’ Strategies/Right to Win
Table 227 Overview of Strategies by Key Marketing Automation Vendors
12.3 Market Share of Top Vendors
Figure 42 Marketing Automation Market: Vendor Share Analysis
12.4 Historical Revenue Analysis of Top Vendors
Figure 43 Historical Revenue Analysis, 2017-2021 (USD Million)
12.5 Key Company Evaluation Quadrant
Figure 44 Company Evaluation Matrix: Criteria Weightage
12.5.1 Stars
12.5.2 Emerging Leaders
12.5.3 Pervasive Players
12.5.4 Participants
Figure 45 Marketing Cloud Platform Market: Key Company Evaluation Quadrant
12.5.5 Key Player Competitive Benchmarking
Table 228 Company Component Footprint
Table 229 Company Region Footprint
Table 230 Company Footprint
12.6 Start-Up/SME Evaluation Quadrant
Figure 46 Start-Up/SME Evaluation Matrix: Criteria Weightage
12.6.1 Responsive Vendors
12.6.2 Progressive Vendors
12.6.3 Dynamic Vendors
12.6.4 Starting Blocks
Figure 47 Market: Startup/SME Evaluation Quadrant
Table 231 Company Component Footprint (SMEs)
Table 232 Company Region Footprint (SMEs)
Table 233 Company Footprint (SMEs)
12.6.5 Start-Up/SME Competitive Benchmarking
Table 234 Market: Detailed List of Key Start-Ups/SMEs
12.7 Competitive Scenario
Table 235 Market: New Launches, 2019-2022
Table 236 Marketing Cloud Platform Market: Deals, 2019-2022
13 Company Profiles
Business Overview, Products Offered, Recent Developments, Analyst's View Right to Win, Strategic Choices Made, Weaknesses and Competitive Threats
13.1 Key Players
13.1.1 Adobe
Table 237 Adobe: Business Overview
Figure 48 Adobe: Company Snapshot
Table 238 Adobe: Products/Services/Solutions Offered
Table 239 Adobe: Product Launches and Enhancements
Table 240 Adobe: Deals
13.1.2 Salesforce
Table 241 Salesforce: Business Overview
Figure 49 Salesforce: Company Snapshot
Table 242 Salesforce: Products/Services/Solutions Offered
Table 243 Salesforce: Product Launches and Enhancements
Table 244 Salesforce: Deals
13.1.3 Oracle
Table 245 Oracle: Business Overview
Figure 50 Oracle: Company Snapshot
Table 246 Oracle: Products/Services/Solutions Offered
Table 247 Oracle: Product Launches and Enhancements
Table 248 Oracle: Deals
13.1.4 Pegasystems
Table 249 Pegasystems: Business Overview
Figure 51 Pegasystems: Company Snapshot
Table 250 Pegasystems: Products/Services/Solutions Offered
Table 251 Pegasystems: Product Launches and Enhancements
Table 252 Pegasystems: Deals
13.1.5 Hubspot
Table 253 Hubspot: Business Overview
Figure 52 Hubspot: Company Snapshot
Table 254 Hubspot: Products/Services/Solutions Offered
Table 255 Hubspot: Product Launches and Enhancements
Table 256 Hubspot: Deals
13.1.6 SAP
Table 257 SAP: Business Overview
Figure 53 SAP: Company Snapshot
Table 258 SAP: Products/Services/Solutions Offered
Table 259 SAP: Product Launches & Enhancement
Table 260 SAP: Deals
13.1.7 Sas
Table 261 Sas: Business Overview
Figure 54 Sas: Company Snapshot
Table 262 Sas: Products/Services/Solutions Offered
Table 263 Sas: Service Launches & Business Expansions
Table 264 Sas: Deals
13.1.8 Redpoint Global
Table 265 Redpoint Global: Business Overview
Table 266 Redpoint Global: Products/Services/Solutions Offered
Table 267 Redpoint Global: Product Launches and Enhancements
Table 268 Redpoint Global: Deals
13.1.9 Cheetah Digital
Table 269 Cheetah Digital: Business Overview
Table 270 Cheetah Digital: Products/Services/Solutions Offered
Table 271 Cheetah Digital: Product Launches and Enhancements
Table 272 Cheetah Digital: Deals
13.1.10 Acoustic
Table 273 Acoustic: Business Overview
Table 274 Acoustic: Products/Services/Solutions Offered
Table 275 Acoustic: Product Launches and Enhancements
Table 276 Acoustic: Deals
13.2 Other Players
13.2.1 Braze
13.2.2 Acquia
13.2.3 Cision
13.2.4 Insider
13.2.5 Sitecore
13.2.6 Resulticks
13.2.7 Fico
13.2.8 Selligent
13.2.9 Zeta Global
13.2.10 Algonomy
13.3 Start-Ups/SMEs
13.3.1 Platformly
13.3.2 Mapp
13.3.3 Convertlab
13.3.4 Socialpilot
13.3.5 Onesignal
13.3.6 Bluecore
13.3.7 Clevertap
13.3.8 Optimove
13.3.9 Moengage
13.3.10 Iterable
Details on Business Overview, Products Offered, Recent Developments, Analyst's View, Right to Win, Strategic Choices Made, Weaknesses and Competitive Threats Might Not be Captured in Case of Unlisted Companies
14 Adjacent/Related Markets
14.1 Introduction
14.1.1 Related Market
14.1.2 Adjacent/Related Market Limitations
14.2 Marketing Automation Market
Table 277 Marketing Automation Market, by Component, 2017-2020 (USD Million)
Table 278 Marketing Automation Market, by Component, 2021-2027 (USD Million)
Table 279 Marketing Automation Market, by Deployment Type, 2017-2020 (USD Million)
Table 280 Marketing Automation Market, by Deployment Type, 2021-2027 (USD Million)
Table 281 Marketing Automation Market, by Application, 2017-2020 (USD Million)
Table 282 Marketing Automation Market, by Application, 2021-2027 (USD Million)
Table 283 Marketing Automation Market, by Organization Size, 2017-2020 (USD Million)
Table 284 Marketing Automation Market, by Organization Size, 2021-2027 (USD Million)
Table 285 Marketing Automation Market, by Vertical, 2017-2020 (USD Million)
Table 286 Marketing Automation Market, by Vertical, 2021-2027 (USD Million)
14.3 Customer Experience Management Market
Table 287 Customer Experience Management Market, by Component, 2015-2020 (USD Million)
Table 288 Customer Experience Management Market, by Component, 2021-2026 (USD Million)
Table 289 Customer Experience Management Market, by Deployment Type, 2015-2020 (USD Million)
Table 290 Customer Experience Management Market, by Deployment Type, 2021-2026 (USD Million)
Table 291 Customer Experience Management Market, by Organization Size, 2015-2020 (USD Million)
Table 292 Customer Experience Management Market, by Organization Size, 2021-2026 (USD Million)
Table 293 Customer Experience Management Market, by Vertical, 2015-2020 (USD Million)
Table 294 Customer Experience Management Market, by Vertical, 2021-2026 (USD Million)
15 Appendix
15.1 Discussion Guide
15.2 Knowledgestore: The Subscription Portal
15.3 Customization Options
Executive Summary
Companies Mentioned
- Acoustic
- Acquia
- Adobe
- Algonomy
- Bluecore
- Braze
- Cheetah Digital
- Cision
- Clevertap
- Convertlab
- Fico
- Hubspot
- Insider
- Iterable
- Mapp
- Moengage
- Onesignal
- Optimove
- Oracle
- Pegasystems
- Platformly
- Redpoint Global
- Resulticks
- Salesforce
- SAP
- Sas
- Selligent
- Sitecore
- Socialpilot
- Zeta Global
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 283 |
| Published | September 2022 |
| Forecast Period | 2022 - 2027 |
| Estimated Market Value ( USD | $ 11.7 Billion |
| Forecasted Market Value ( USD | $ 17.8 Billion |
| Compound Annual Growth Rate | 8.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 30 |
