The Marketing Cloud Platform is a type of software used by businesses to manage their advertising and marketing activities. It enables companies to create, manage, and measure campaigns across multiple channels, such as email, social media, and web. It also provides tools for segmentation, personalization, and automation, allowing businesses to tailor their campaigns to specific audiences. Additionally, the platform provides analytics and reporting capabilities to help businesses track the performance of their campaigns. The Marketing Cloud Platform market is highly competitive, with a range of vendors offering solutions for businesses of all sizes. Companies in the market include Adobe, Oracle, Salesforce, IBM, Microsoft, and SAP. Show Less Read more
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