Video Games - Global Strategic Business Report

The global market for Video Games was estimated at US$194.4 Billion in 2024 and is projected to reach US$254.6 Billion by 2030, growing at a CAGR of 4.6% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Video Games market.

Global Video Games Market - Key Trends & Drivers Summarized

The video game industry has evolved into a colossal entertainment sector, encompassing various platforms such as consoles, PCs, and mobile devices. It offers a diverse range of game genres, including action, adventure, role-playing, sports, and simulation. Video games have become an integral part of popular culture, influencing movies, music, and even fashion. The rise of esports, where professional gamers compete in organized tournaments, has further propelled the industry`s growth, attracting substantial viewership and sponsorship deals. Technological advancements have also played a crucial role in enhancing the gaming experience, with developments in graphics, artificial intelligence, and virtual reality creating more immersive and interactive environments.

The distribution model for video games has shifted significantly with the advent of digital downloads and online platforms such as Steam, PlayStation Network, Xbox Live, and mobile app stores. These platforms have made it easier for gamers to access a wide variety of games, including indie titles that might not have gained exposure through traditional retail channels. The freemium model, where games are offered for free with in-game purchases, has become increasingly popular, providing developers with continuous revenue streams while keeping players engaged. Additionally, cloud gaming services are emerging, allowing users to stream games without the need for high-end hardware.

The growth in the video games market is driven by several factors. Firstly, the increasing popularity of mobile gaming is a significant driver, as smartphones provide a convenient and accessible platform for gaming. Secondly, advancements in gaming technology, including graphics, virtual reality, and artificial intelligence, are enhancing the gaming experience and attracting more players. Thirdly, the rise of esports and competitive gaming is boosting interest and investment in the industry. Additionally, the shift towards digital distribution and the freemium model is creating new revenue opportunities for developers and publishers. Furthermore, the expanding demographic of gamers, encompassing all age groups and genders, is broadening the market`s appeal. Lastly, the integration of social features and online multiplayer options in games is fostering community engagement and long-term player retention.

SCOPE OF STUDY:

The report analyzes the Video Games market in terms of units by the following Segments, and Geographic Regions/Countries:

• Segments: Platform (Mobile Games, Console Games, PC Games, Other Platforms); Type (Offline, Online)
• Geographic Regions/Countries: World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Mobile Games segment, which is expected to reach US$123.8 Billion by 2030 with a CAGR of a 5.4%. The Console Games segment is also set to grow at 4.7% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $45.3 Billion in 2024, and China, forecasted to grow at an impressive 5.2% CAGR to reach $71.4 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Video Games Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Video Games Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Video Games Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Activision Blizzard, Inc., Blizzard Entertainment, Inc., King Digital Entertainment plc, Apple Inc, Atari SA and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 521 companies featured in this Video Games market report include:

• Activision Blizzard, Inc.
• Blizzard Entertainment, Inc.
• King Digital Entertainment plc
• Apple Inc
• Atari SA
• BANDAI NAMCO Holdings Inc.
• Bluestack Systems, Inc
• Capcom Co., Ltd.
• Electronic Arts, Inc.
• EA Sports
• PopCap Games, Inc.
• Facebook, Inc
• Google LLC
• iWin, Inc.
• Konami Group Corporation
• Konami Digital Entertainment Co. Ltd.
• Konami Gaming Inc.
• Nintendo Co. Ltd.
• Riot Games, Inc
• Roblox Corporation
• Rovio Entertainment Corporation
• Sega Holdings Co., Ltd.
• Sony Interactive Entertainment Inc.
• Supercell Oy
• Square Enix Holdings Co. Ltd.
• Square Enix Limited
• Take 2 Interactive Software, Inc.
• Tencent Holdings Ltd
• Tetris Holding, LLC
• The Walt Disney Company
• Twitch
• Ubisoft Entertainment SA
• Unity Technologies
• Valve Corporation
• Xbox Game Studios

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.