+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Video Games - Global Market Trajectory & Analytics

  • PDF Icon

    Report

  • 639 Pages
  • October 2022
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 4721445

Global Video Games Market to Reach $293.2 Billion by 2027

Amid the COVID-19 crisis, the global market for Video Games estimated at US$156.8 Billion in the year 2020, is projected to reach a revised size of US$293.2 Billion by 2027, growing at a CAGR of 9.3% over the period 2020-2027. Mobile Games, one of the segments analyzed in the report, is projected to record a 11.5% CAGR and reach US$153.5 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Console Games segment is readjusted to a revised 9.2% CAGR for the next 7-year period.

The U.S. Market is Estimated at $36.4 Billion, While China is Forecast to Grow at 10.3% CAGR

The Video Games market in the U.S. is estimated at US$36.4 Billion in the year 2020. China, the world's second largest economy, is forecast to reach a projected market size of US$82.4 Billion by the year 2027 trailing a CAGR of 10.3% over the period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 8.8% and 8.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 7.6% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$34.6 Billion by the year 2027.

PC Games Segment to Record 5.1% CAGR

In the global PC Games segment, USA, Canada, Japan, China and Europe will drive the 5.1% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$26 Billion in the year 2020 will reach a projected size of US$37 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Latin America will expand at a 4.9% CAGR through the analysis period.

Select Competitors (Total 145 Featured)

  • Activision Blizzard, Inc.
  • Blizzard Entertainment, Inc.
  • King Digital Entertainment plc
  • Apple, Inc.
  • Atari SA
  • BANDAI NAMCO Holdings Inc.
  • Bluestack Systems, Inc
  • Capcom Co., Ltd.
  • Disney Entertainment
  • Electronic Arts, Inc.
  • EA Sports
  • PopCap Games, Inc.
  • Facebook, Inc.
  • Google LLC
  • iWin, Inc.
  • Konami Holdings Corporation
  • Konami Digital Entertainment Co. Ltd.
  • Konami Gaming, Inc.
  • Nintendo Co. Ltd.
  • Riot Games, Inc
  • Roblox Corporation
  • Rovio Entertainment Corporation
  • Sega Holdings Co., Ltd.
  • Sony Interactive Entertainment
  • Supercell
  • Square Enix Holdings Co. Ltd.
  • Square Enix Ltd
  • Take 2 Interactive Software, Inc.
  • Tencent Holdings Ltd.
  • Tetris Holding, LLC
  • Twitch
  • Ubisoft Entertainment SA
  • Unity Technologies
  • Valve Corporation
  • Xbox Game Studios
  • Zynga, Inc.

What's New for 2022?

  • Global competitiveness and key competitor percentage market shares
  • Market presence across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to a digital archives and Research Platform
  • Complimentary updates for one year
Frequently Asked Questions about the Global Market for Video Games

What is the estimated value of the Global Market for Video Games?

The Global Market for Video Games was estimated to be valued at $156.8 Billion in 2020.

What is the growth rate of the Global Market for Video Games?

The growth rate of the Global Market for Video Games is 9.4%, with an estimated value of $293.2 Billion by 2027.

What is the forecasted size of the Global Market for Video Games?

The Global Market for Video Games is estimated to be worth $293.2 Billion by 2027.

Who are the key companies in the Global Market for Video Games?

Key companies in the Global Market for Video Games include Activision Blizzard, Inc., Blizzard Entertainment, Inc., King Digital Entertainment plc, Apple, Inc., Atari SA, BANDAI NAMCO Holdings Inc., Bluestack Systems, Inc, Capcom Co., Ltd. and Electronic Arts, Inc..

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • COVID-19 Impact on Video Games Industry
  • To Cope With the Pandemic, Sequestered People Around the Globe Escape to Gaming: Average Increase in Time Spent on Video Games (In %) Feb-to-Apr-2020
  • Surge in User Engagement with Games
  • Potential Delays in Launch of New Games
  • Amidst COVID-19 Crisis, Gaming Industry Adapts to Remote Working Approach
  • Long-Term Implications for Gaming Industry
  • Video Games: An Introductory Prelude
  • Global Market Prospects & Outlook
  • Developing Markets Spearhead Growth in Video Games Market
  • Changing Demographics of Modern Players Sets Stage for Increased Consumption of Video Games
  • Global Gaming Market: Percentage Breakdown of Number of Gamers by Age Group for 2015 and 2019
  • Below 18 Years Gamers
  • Women Succumb to the Charms of Video Games
  • Global Gaming Market: Percentage Breakdown of Gamers by Gender for Years 2014 & 2019
  • Older Gamers Remain a Lucrative Demographic Segment
  • Rise in Perceived Educative Value of Video Games Fosters Growth in the Market
  • Video Games Software Market: A Review
  • US Video Games Market Breakdown (in %) of Revenue by Hardware and Software Segments for 2019
  • Digital Delivery Format Overshadows Physical Retail Games Market
  • US Market for Video Games Breakdown of Sales by Delivery Format for 2010 and 2019
  • Competitive Landscape
  • Leading Gaming Companies Worldwide
  • Global Video Games Market: Revenues (in US$ Billion) of Select Companies for 2019
  • Top Video Games of 2019
  • Game Developers Focus on Diversity
  • Mobile Gaming Market: A Competitive Perspective
  • Comparatively Low Entry Barriers Invite Scores of New Companies
  • Consolidation of Mobile Game Publishers
  • Leading Companies in the Global Mobile Games Market
  • Top Mobile Games Ranked by Revenues for January 2020
  • Outsourcing: An Antidote to the Predicament
  • Recent Market Activity
  • Video Games - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • A Review of Notable Trends in the Gaming Industry
  • Gaming Industry Continues to Evolve Technologically
  • Innovations Fuel Growth for Video Games Market
  • A Glance at Select Innovations in Video Games Market
  • AI Innovations Transform Video Games
  • Blockchain Presents Benefits in the Video Games Sector
  • Innovations in Hardware
  • Serious Gamers Support Growth in Boxed & Digital Download Console Gaming Market
  • Digital Downloads Grow in Number
  • New Generation of Home Console Games with Unique Attributes Sustains Audience Interest
  • Cross-Platform Gaming
  • Launch of VR Variants to Help Consoles Market Stay Afloat
  • Action Games Genre Top Video Console Software Sales
  • Review of Major Video Gaming Consoles
  • Key Statistical Findings
  • Global Number of Gamers (in Billion) for the Years 2015, 2017, 2019 and 2021
  • Global Console Operating System Market (in %) for 2020
  • Top Selling Consoles Worldwide Until 2019
  • Boxed & Digital Download PC Games Software Battle Against Browser and Mobile Games
  • Digital Download Game Versions Grow at the Cost of Boxed PC Games
  • Gaming Platforms Attracting Developer Interest: % of Game Developers Working on a Game by Gaming Platform
  • All-time Best Selling PC Games Worldwide by Unit Sales as of 2019
  • Online Games Experience Sudden Surge in Traffic Amid Covid-19 Lockdowns
  • Mobile Gaming: A High Growth Market
  • Key Trends in Mobile Gaming Market
  • ‘Hyper-Casual': A Key Mobile Gaming Trend
  • Augmented Reality Enters the Mobile Gaming Space
  • Leading AR Categories on iOS: 2019
  • Monetization of Mobile Games
  • Mobile/Wireless Gaming Software Downloads: A High Growth Market Segment
  • Continued Rise in Mobile Phone Users Drives Mobile Gaming
  • Consumer Mobile Usage Habits Foster Growth in Mobile Gaming Market
  • Opportunity Indicators
  • Global Market for Smartphones in Billions : 2016-2021
  • Smartphone Penetration Rate as a Share of Total Population
  • Share of Mobile Phones of the Total Internet Time: 2014-2020E
  • Percentage of Internet Users Using Mobile Phone Apps by Type
  • Percentage of Time Spent on Mobile Apps by Category for 2019
  • Percentage of Internet Users Playing Video Games by Device Type: 2019
  • Global Mobile Internet Market (2020E): Percentage Share Breakdown of Revenues for by Data Service Category
  • 5G: Game-Changer for Mobile Gaming Industry
  • 5G Smartphone Sales in Million Units: 2019-2021
  • Global Smartphone Subscription Breakdown by Technology: 2019 and 2025
  • Cloud Gaming: An Emerging Platform for Games Distribution
  • Key Benefits of Cloud Technology that are Expected to Boost Internet Gaming Platforms
  • Economic Benefits
  • Scalability
  • Ubiquity
  • Data Management Concerns Outsourced
  • Cloud Insurance Shields from Losses
  • Remote Access: The Real Flavor of Cloud Gaming
  • Mobile Cloud Gaming: The New Paradigm
  • Softening Prices Increases Number of Gamers, Supporting Market Prospects
  • Convergence of Video & Games to be a Key Growth Factor in Coming Years
  • Global eSports Market Breakdown by Revenue Stream (in %) for 2020
  • Global eSports Audience Breakdown (in %) by Occasional Viewers and Esports Enthusiasts for 2019 and 2024
  • World eSports Market Revenue Breakdown by Region/Country for 2019
  • AR/VR Experience in Video Games Boost Industry Revenues
  • VR Gaming Market: % of Consumers Wanting Application of VR to Games by Generation for 2019
  • VR Solutions Market in Gaming Sector: Percentage Share Breakdown of Revenue by Device Platform for 2015 and 2019
  • Developments at Hardware & Content Level Boosts Opportunities for Video Games Software
  • Physical and Digital Crossover Adds New Dimension to Video Gaming
  • Video Games with Motion Control Keeps Players Glued
  • 3D Gaming Titles Grow in Prominence
  • Advancements in HTML5 Boosts Mobile Games
  • NFC Technology Increases Adoption of Wireless Multi-Player Games
  • Convergence & Improved Network Capability: Crucibles for Success
  • Micro Gaming Studios & Independent Developers Finally See Their Efforts Get Rewarded
  • COVID-19 Leaves Advertising Spend Soaring in Video Games Industry
  • A Peek into Challenges in Store
  • High Game Development Costs Jeopardizes Developers' Profitability
  • Aggressive Marketing Strategies Make Gamers Uncomfortable
  • Reselling Hurts New Title Purchases
  • Software Piracy Takes the Wind Out of the Market's Sails
  • Negative Publicity Over Violent Video Games Blemishes Business Opportunities
  • Lack of Skilled Workforce Hurting New Product Development Initiatives
  • Challenges to Reckon With for Online Games
  • Free-to-Play Games: A Major Threat for Paid Online & Wireless Gaming Titles
  • Product Overview
  • Video Games: A Primer
  • Video Games Software: A Definition
  • Classification of Video Games Software by Gaming Platform
  • Console Games Software
  • PC Games Software (excluding Online Games)
  • Casual Web Games
  • Mobile Games Software
  • Video Games Software Distribution Platforms
  • Physical Boxed Video Games
  • Online Downloads
  • Online Casual Web Browser Games
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Recent Past, Current & Future Analysis for Mobile Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 2: World Historic Review for Mobile Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 3: World 15-Year Perspective for Mobile Games by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027
  • Table 4: World Recent Past, Current & Future Analysis for Console Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 5: World Historic Review for Console Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 6: World 15-Year Perspective for Console Games by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027
  • Table 7: World Recent Past, Current & Future Analysis for PC Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 8: World Historic Review for PC Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 9: World 15-Year Perspective for PC Games by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027
  • Table 10: World Recent Past, Current & Future Analysis for Other Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 11: World Historic Review for Other Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 12: World 15-Year Perspective for Other Platforms by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027
  • Table 13: World Recent Past, Current & Future Analysis for Offline by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 14: World Historic Review for Offline by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 15: World 15-Year Perspective for Offline by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027
  • Table 16: World Recent Past, Current & Future Analysis for Online by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 17: World Historic Review for Online by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 18: World 15-Year Perspective for Online by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027
  • Table 19: World Recent Past, Current & Future Analysis for Video Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 20: World Historic Review for Video Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 21: World 15-Year Perspective for Video Games by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2012, 2021 & 2027
III. MARKET ANALYSIS
UNITED STATES
  • Video Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
  • Video Game Sales Witness Sharp Rise Amidst COVID-19 Pandemic
  • Key Market Trends in Nutshell
  • Video Games Software: Market Basics
  • Changing Demographics: A Prime Driver
  • Key Statistical Data
  • US Video Games Market: Percentage Share of Gamers by Age Group for 2019
  • US Video Games Market: Percentage Share of Gamers by Gender for 2019
  • US Video Games Market: Top Selling Video Games during 2010-2019
  • US Video Games Market Breakdown of Unit Sales by Genre for 2019
  • US Video Games Market (2019): Percentage of Video Gamers Playing Games with Others by Gamer Group
  • US Video Games Market Breakdown of Dollar Sales (in %) by Category for 2019
  • Console Game Software Contributes to Video Games Market
  • Wireless Gaming Makes Massive Strides
  • Hollywood-Inspired Games
  • Violent & Adult Theme Video Games: Cause for Concern
  • Distribution Dynamics
CANADA
  • Market Overview
JAPAN
  • Video Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)
  • Market Overview
  • Unique Features of Japanese Gaming Industry
  • Mobile Gaming Leads Video Games Market in Japan
CHINA
  • Video Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)
  • Market Overview
  • Licensing Strategy Drives Market Growth
  • Mobile Games Rise in Popularity
  • Transition from Casual Gamers to Hardcore Gamers: The New Market Trait
  • Chinese Mobile Games Market (2019): Percentage Breakdown of Average Time Spending Per Day on Mobile Games
  • Chinese Mobile Gaming Market: Percentage Breakdown of Gamers by Gender for 2019
  • Opportunities for Domestic Companies
EUROPE
  • Video Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
  • Market Overview
  • Gaming Population in Europe: Gamers as % of Total Population by Age Group for 2019
  • European Video Games Software Market by Distribution Channel (in %) for 2019
  • Mobile Gaming Market On Growth Path
FRANCE
  • Video Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)
GERMANY
  • Video Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)
ITALY
UNITED KINGDOM
  • Video Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)
  • Market Overview
  • Mobile Games Propel Market Growth
  • Mobile Gaming Market in the UK: Percentage Breakdown by Gender for 2019
  • Mobile Gaming Market in the UK: Penetration Rate (in %) by Age Group for 2019
  • Advergaming to Target Right Customers
SPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • Video Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
  • Market Overview
  • Rising Significance of South-East Asia in Video Games Market
AUSTRALIA
  • Video Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2022 (E)
INDIA
  • Video Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2022 (E)
  • Market Overview
  • Mobile and PC Games Share Top Honors in Indian Gaming Market
  • Opportunities and Threats for Indian Gaming
  • India Emerges as a Destination for Game Developers
  • Impact of COVID-19 on Gaming Startups in India
SOUTH KOREA
  • Market Overview
  • South Korean Mobile Gaming Market Breakdown of Gamers (in %) by Gender: 2019
REST OF ASIA-PACIFIC
  • New Zealand
  • New Zealand Video Games Market (in %) by Age Group: 2019
  • New Zealand Video Games Market Breakdown of Gamers (in %) by Gender: 2019
LATIN AMERICA
  • Video Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2022 (E)
ARGENTINA
BRAZIL
  • Market Overview
  • Brazilian Console Video Games Market Breakdown (in %) by Distribution Channel for 2019
MEXICO
  • Market Overview
REST OF LATIN AMERICA
MIDDLE EAST
  • Video Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2022 (E)
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • Video Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2022 (E)
IV. COMPETITION
  • Total Companies Profiled: 145

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Activision Blizzard, Inc.
  • Blizzard Entertainment, Inc.
  • King Digital Entertainment plc
  • Apple, Inc.
  • Atari SA
  • BANDAI NAMCO Holdings Inc.
  • Bluestack Systems, Inc
  • Capcom Co., Ltd.
  • Disney Entertainment
  • Electronic Arts, Inc.
  • EA Sports
  • PopCap Games, Inc.
  • Facebook, Inc.
  • Google LLC
  • iWin, Inc.
  • Konami Holdings Corporation
  • Konami Digital Entertainment Co. Ltd.
  • Konami Gaming, Inc.
  • Nintendo Co. Ltd.
  • Riot Games, Inc
  • Roblox Corporation
  • Rovio Entertainment Corporation
  • Sega Holdings Co., Ltd.
  • Sony Interactive Entertainment
  • Supercell
  • Square Enix Holdings Co. Ltd.
  • Square Enix Ltd
  • Take 2 Interactive Software, Inc.
  • Tencent Holdings Ltd.
  • Tetris Holding, LLC
  • Twitch
  • Ubisoft Entertainment SA
  • Unity Technologies
  • Valve Corporation
  • Xbox Game Studios
  • Zynga, Inc.