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Cigarettes in Morocco, 2018

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  • 47 Pages
  • December 2018
  • Region: Morocco
  • GlobalData
  • ID: 4726789
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Cigarettes in Morocco, 2018


"Cigarettes in Morocco, 2018" is an analytical report that provides extensive and highly detailed current and future market trends in the Moroccan market. The report offers market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

Morocco is one of Africa's most important and sophisticated cigarette markets. Nonetheless recent years have seen demand begin to stagnate with sales falling back between 2012 and 2015 as the effects of rising prices have impacted on demand. Volumes amounted to 14.25 billion pieces in 2017 or 97.2% of their level in 1990.

  • Despite recent strong growth, the effect of price rises and a ban on smoking in public places, have impacted on duty paid demand with the non-duty paid sector benefitting somewhat.

  • Filter cigarettes account for over 70% of sales.

  • This is in large part a reflection of the movement towards blond cigarettes. Tobacco restrictions are increasing.

  • A complete ban on advertising and promotion came into effect in 2008 with further restrictions on smoking in public places also coming into force at this time.

Reasons to Buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

  • Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market.

  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers.

  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Table of Contents

1. Overview2. Market Size3. Market Structure4. Manufacturers & Brands
5. Taxation & Retail Prices
5.1. Taxation
5.2. Retail Prices
6. The Smoking Population
7. Production & Trade
7.1. Production
7.2. Imports
7.3. Exports
8. Operating Constraints
8.1. Advertising Restrictions
8.2. Health Warnings
8.3. Other Restrictions
9. Company Profiles10. Prospects & Forecasts
11. Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. About
11.6. Disclaimer
11.7. Contact Us
List of Tables
Table 1: Cigarette Consumption, 1990-2017
Table 2: Per Capita Consumption, 1990-2017
Table 3: Market Breakdown by Type: Filter vs. Plain, Million Pieces, 2000-2005
Table 4: Market Breakdown by Type: Filter vs. Plain, Percentage, 2000-2005
Table 5: Cigarette Sales by Type: Blond vs. Dark Tobacco, Million Pieces, 2000-2015
Table 6: Cigarette Sales by Type: Blond vs. Dark Tobacco, % Breakdown, 2000-2015
Table 7: Cigarette Sales, Filter/Plain Split, % Volume, 2000-2005
Table 8: Cigarette Sales by Price Segment, % Breakdown, 2003-2010
Table 9: Manufacturer Sales & Market Shares, Million Pieces, 2000-2017
Table 10: Manufacturer Sales & Market Shares, % Volume, 2000-2017
Table 11: Brand Family Shares, % Volume, 2000-2009
Table 12: Cigarette Prices by Brand, MAD, 2014 & 2015
Table 13: Price Development for Marquise, 2005-2015
Table 14: Smoking Population,1990-2017
Table 15: Prevalence of Current Smokers by Age, Sex & Educational Level, 2008
Table 16: Cigarette Production, 1990-2017
Table 17: Production of Cigarettes by Type: Blond v Dark, % Breakdown, 2000-2008
Table 18: Cigarette Production by Facility, % Volume, 1996-2005 & 2008
Table 19: Imports of Cigarettes, 1990-2017
Table 20: Cigarette Imports by Country of Origin, Million Pieces, 2007-2017
Table 21: Cigarette Imports by Country of Origin, % of Total, 2007-2017
Table 22: Exports of Cigarettes, Million Pieces, and % of Production, 1990-2017
Table 23: Cigarette exports by country of Destination, Million Pieces, 2007-2017
Table 24: Cigarette exports by country of Destination, % of Total, 2007-2017
Table 25: Company Profile: Imperial Tobacco Maroc SA
Table 26: Consumption Forecasts to 2027
List of Figures
Figure 1: Methodology
Figure 2: At a Glance

Companies Mentioned

A selection of companies mentioned in this report includes:

  • PMI

  • BAT

  • JTI

  • Altadis Maroc

  • Imperial Tobacco Maroc